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Shirtless Jake Gyllenhaal > shirtless Taylor Kitch (at least that's what my wife says) {nm}
BO wknd projections: LORAX 44, OMARS 25. The rest, well, not so much. on Mar 07, 18:53
Still having a tough time believing John Carter will open worse than Prince of Persia, especially with 3D and IMAX bumps. {nm} on Mar 07, 19:19
Prince of Persia had a popular videogame franchise to build on. John Carter has 100 year old books. {nm} on Mar 07, 19:27
Yeah, but I think video game fan-base may have more stigma than it helps... Plus, reviews of this are mixed-positive - Persia's were awful. {nm} on Mar 07, 19:29
Shirtless Jake Gyllenhaal > shirtless Taylor Kitch (at least that's what my wife says) {nm} on Mar 07, 19:33
I suppose I am, too, and yet the 10-minute clip did not help me at all. It strikes me as another element in a rudderless campaign. on Mar 07, 19:30
Prince of Persia also had a focused marketing campaign. John Carter doesn't know what demo they're aiming for with their woeful ads. {nm} on Mar 07, 19:57
+2 {nm} on Mar 07, 20:03
LMFAO. {nm} on Mar 07, 20:14
Just think, if they had left "of Mars" in the title, they could've had a marketing tie-in with Mars chocolates. {nm} on Mar 07, 20:20
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