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EW on the making of [URNEX]. (this is probably the longest story on EW ever)
http://insidemovies.ew.com/2013/08/17/youre-next-adam-wingard-ti-west/
Lionsgate has made up for delaying the film’s release by diligently, and cleverly, promoting the movie. For example, the company released a terrifying trailer soundtracked, with heavy irony, by Lou Reed’s “Perfect Day” while earlier this year posters for Lionsgate offerings, including the Robert De Niro-starring family comedy The Big Wedding and Tyler Perry’s film The Peeples, were emblazoned with ghostly images of the movie’s masked maniacs. “I thought that was really brilliant,” says Wingard. “Simon and I are really only established filmmakers on the independent scene and by and large our cast is relatively unknown. So it’s an interesting way for Lionsgate to say, ‘We’ve got a lot of faith in this movie,’ and juxtaposing it with things that do have name value — like a movie with Robert De Niro, a Tyler Perry movie, etc. They’re just trying to find ways to make it something your everyday audience member can comprehend, just like using ‘Perfect Day’ in the trailer. They spent a lot of money putting that song in the trailer. Honestly, I think that trailer cost almost as much as the film.”
Tag(s): URNEX
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