Movies

D: ANTMN 6.4 mantleclinic Jul 17, 08:14

Comparisons from article: Thor 2 - $7.1/$85, The Wolverine - $4/53 {nm} Carcharodon Jul 17, 08:20

Keeping in mind Thor 2 was in November and Wolverine previews started at 10pm. Both are big factors, IMO. {nm} RollingThunder Jul 17, 08:22

This is true - I was just going by examples in the Deadline article. Ant-man had early showings, right? Carcharodon Jul 17, 08:23

Yes, started at 7pm (here anyway). {nm} RollingThunder Jul 17, 08:26

Will a 7 p.m. show still roll into Friday gross? {nm} emoticripple Jul 17, 08:49

yes {nm} mantleclinic Jul 17, 08:52

That seems . . . cheaty. {nm} emoticripple Jul 17, 08:56

Spy had 5PM shows that rolled into Friday. {nm} notfabio Jul 17, 09:06

Spy had 5PM shows that rolled into Friday. {nm} notfabio Jul 17, 09:06

It's how the studios report it, and it makes for bigger OWs and bigger adjusts, so quiet you! {nm} RogerMore Jul 17, 09:20

Seems like most every movie that has Thursday shows starts at 7:00 PM now. They know us olds in our 30s don't want to be out past midnight! {nm} MiyazakiFan Jul 17, 09:26

I expect it's more to do with cost (you don't have to pay staff to work more), revenue (more movies have previews) and Aurora {nm} RogerMore Jul 17, 09:35

It definitely kicked into overdrive because of Aurora, theatre owners like it because earlier audiences buy more concessions notfabio Jul 17, 09:43

From a safety standpoint it spreads out the crowd (even if generally speaking the later shows are still the most popular ones) notfabio Jul 17, 09:47

Oh duh - I should have thought of that. {nm} RogerMore Jul 17, 10:44

Thor 2 also started previews at 8pm compared to the extra hour for Ant-Man. {nm} reelreptile Jul 17, 08:31

Whether it starts at 7pm or 8pm, it's just one showing iirc. {nm} Antibody Jul 17, 09:03

While some Midwest, slower theatres may only hold one, most big-gun grosser megaplexes with run shows every 30 minutes to an hour till close notfabio Jul 17, 09:23

That's a nice number. Would think 60 is the floor from here. {nm} masonacj Jul 17, 08:26

Worth noting that the same Thursday multiplier as GOTG would be low-to-mid 50s for ANT. {nm} ShawnMR Jul 17, 08:37

Although GOTG likely would be more frontloaded with the huge buzz it had {nm} ShawnMR Jul 17, 08:49

Or, as my perspective stands, ANTMN will have a lower preview multiplier due to a lack of said buzz, plus Fandango's earlier report. {nm} RollingThunder Jul 17, 08:53

And Guardians had a younger cast vs Michael Douglas and that young 46 year old whipper snapper Paul Rudd {nm} notfabio Jul 17, 08:54

And I think that some of the main characters were animated also brought in a younger crowd, similar to TMNT {nm} MattW Jul 17, 09:12