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Confirms K-POP Demon Hunters is being made for Netflix
Very personally, I think it's a very ill-timed maneuver. I did not think it was wise at all. The movie business is coming back really well now. Last year there was COVID and then Omicron, and production had slowed down — last year was fits and starts. There would be good weeks and less good weeks. Really from Christmas on it's been terrific. The box office is up significantly over last year and it has really good momentum.
The story got blown out of proportion and it's a trial thing, and I'm sure it's not going to go anywhere. I thought it was a very unhelpful headline. It's their business and they can do what they want but I don't know anybody outside of [AMC HQ] Kansas City who thinks it's a good idea.
It was a long-term deal so I don't think we have to confront that yet, but it's gone terrifically for us, actually. Our movies appear on Netflix in America in the Pay-1 window [the first window after theatrical release, usually six to 12 months]. They come with large cultural awareness like "Uncharted," and, "Where the Crawdads Sing" and "Bullet Train." We are routinely in their top charts.
We made a few direct-to-platform films for them. "Lady Chatterley's Lover." And we're making a big animated K-Pop musical.
BI: Sitdown with Tom Rothman, regrets not making a LAST OF US movie. Thinks the AMC Sightline project will be abandoned. Feb 16, 14:57
Confirms K-POP Demon Hunters is being made for Netflix Feb 16, 15:00
Rothman: [KPOPD] made direct to Netflix. Feb 16, 15:18