SPIN FACTOR^® - The HSX Blog

Box Score: Kingsman dethrones It

Although this weekend's new releases all came in under expectations, Kingsman: The Golden Circle [KTSS2] still secured first place with an estimated $39.0 million, slightly more than the $36.2 million opening of the first film.  The sequel skewed older men with 58% males  and 74% over the age of 25.

After two weeks at the top, It [IT1] slipped to second with $30.0 million to bring its total to $266.3 milion.

The LEGO Ninjago Movie [NJAGO] debuted in third place with $21.2 million, well...

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First trailer for Peter Rabbit

Sony has released the first trailer for the family film Peter Rabbit [PRABT] based on the classic children's tale.  James Corden [JCORD] voices the animated title character in the live-action hybrid film.  Directed by Will Gluck [WGLUC], Peter Rabbit hops into theaters on February 9th.

Peter Rabbit, the mischievous and adventurous hero who has captivated generations of readers, now takes on the starring role of his own irreverent, contemporary comedy with attitude. In the film, Peter's...

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First trailer for Isle of Dogs

Fox Searchlight has unleashed the first trailer for the stop-motion animated Isle of the Dogs [ISLDG] from filmmaker Wes Anderson [WANDE].  Featuring an all-star voice cast of his usual suspects, Isle of Dogs opens in theaters on  March 23rd

ISLE OF DOGS tells the story of ATARI KOBAYASHI, 12-year-old ward to corrupt Mayor Kobayashi. When, by Executive Decree, all the canine pets of Megasaki City are exiled to a vast garbage-dump called Trash Island, Atari sets off alone in a miniature...

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First trailer for Tomb Raider

Warner Bros. has revealed the trailer for the franchise reboot of the action adventure  Tomb Raider [TOMB3] based on the videogame series.  Alicia Vikander [AVIKA] takes over the role of Lara Croft previously played by Angelina Jolie.  Tomb Raider returns to theaters on March 16th.

Lara Croft is the fiercely independent daughter of an eccentric adventurer who vanished when she was scarcely a teen.  Now a young woman of 21 without any real focus or purpose, Lara navigates the chaotic...

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First trailer for Just Getting Started

Broad Green has dropped the official trailer for the comedy Just Getting Started [VCAPR] starring Morgan Freeman [MFREE], Tommy Lee Jones [TLJON] and Rene Russo [RRUSS]. Previously titled VIlla Capri, Just Getting Started arrives in theaters on December 8th.

Morgan Freeman stars as DUKE DIVER, the freewheeling manager of the luxury Palm Springs resort, the Villa Capri. DIVER may have a mysterious past, but he’s a pro at making sure that life for the high-spirited residents is one big...

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First trailer for All I See Is You

Open Road has released the official trailer for the drama All I See Is You [AISIY] starring Blake Lively [BLIVE] and Jason Clarke [JCLAR].  Directed by Marc Forster [MFORS], All I See Is You will open in approximately 250 theaters on October 27th.

Gina (Blake Lively) and husband James (Jason Clarke) have an almost perfect marriage. After being blinded as a child in a nearly fatal car crash that claimed her parent’s lives, Gina depends on James to be her eyes—a dependence that appears to...

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Box Score: It buries the competition

Continuing to devour box office records in its second weekend, It [IT1] repeats with an estimated $60.0 million, down 51% from its debut. The horror film has massed $218.7 million, already the biggest total ever for September.

American Assassin [AMASN] opened in second place with $14.8 million.  The actioner received a B+ CinemaScore from an audience that was 55% male.

Mother! [MOTER] took the third spot, but with just $7.5 million.  The audience of 56% female and 82% over the age of 25...

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Whisper Numbers: It will dominate again

Two new wide releases will target the opposite sexes, but the blockbuster It [IT1] will easily repeat atop the weekend box office. Horror films are typically front-loaded, and an exisiting IP with a big fanbase looks to suffer the same fate. After its record-breaking opening, It could sink 58% in its second weekend to $51 million, which should be enough to cross $200 million after just 10 days.

Dylan O’Brien [DOBRI] stars as American Assassin [AMASN] based on the spy novel by Vince...

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First trailer for All the Money in the World

Sony has unveiled the trailer for the drama  All the Money in the World [ATMIW] based on the true story of the 1973 kidnapping of J. Paul Getty III.  Kevin Spacey [KSPAC] stars as J. Paul Getty, the richest man in the world, who refused to pay the ransom of his kidnapped grandson, whose mother, played by Michelle Williams [MWILL], had divorced his son. Mark Wahlberg [MWAHL] stars as Getty’s advisor who becomes her ally in the race against time to free her son. Directed by Ridley Scott...

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First trailer for Red Sparrow

Fox has revealed the teaser trailer for the spy thriller Red Sparrow [RSPRW] starring  Jennifer Lawrence [JLAWR] and Joel Edgerton [JEDGE].  Directed by Francis Lawrence, Red Sparrow lands in theaters on March 2th.

Dominika Egorova is many things. A devoted daughter determined to protect her mother at all costs. A prima ballerina whose ferocity has pushed her body and mind to the absolute limit. A master of seductive and manipulative combat.

When she suffers a career-ending injury...

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