SPIN FACTOR^® - The HSX Blog

Box Score: Alien: Covenant ahead of Guardians of the Galaxy

Not even the Alien branding can overcome the stench of Prometheus as Alien: Covenant [PRME2] underperformed with an estimated $36.0 million to lead the weekend box office. The sci-fi prequel attracted an audience that was 62% male and 66% over the age of 25.

After two weeks at the top, Guardians of the Galaxy Vol. 2 [GOTG2] slipped to second with $35.1 million.   The Marvel sequel runs its total across $301.8 million.

Everything. Everything [EVRYT] opened in third place with $12.0 million....

   Read more »

Whisper Numbers: A new Alien invades the Galaxy

Fox attempts to corner the box office market with new installments of two very different franchises.  First, the Prometheus sequel has been rebranded Alien: Covenant [PRME2] to become a more direct prequel to the 1979 classic Alien. Although Prometheus opened to $51 million in June 2012, the sci-fi film wa lambasted  by critics and moviegoers. Ridley Scott [RSCOT] returns to direct the follow-up along with Michael Fassbender [MFASS], now playing dual android roles. Katherine Waterston...

   Read more »

New trailer for The House

Warner Bros. has dropped a redband trailer for the comedy The House [THOUS].  Will Ferrell [WFERR] and Amy Poehler [APOEH] play irresponible parents who lose their daughter's college fund. They decide to start an underground casino in their neighbor's house in order to make the money back. Hilarity ensues.  The House starts on June 30th.

 

   Read more »

First trailer for The Glass Castle

Lionsgate has released the trailer for the drama The Glass Castle [GLASC] based on the memoir by Jeannette Walls.  Brie Larson [BLARS] plays the author as an adult who had an atypical upbringing at the hands of her father, played by Woody Harrelson [WHARR] and mother, played by Naomi Watts [NWATT].  The Glass Castle opens wide on August 11th.

   Read more »

New trailer for The Nut Job 2: Nutty by Nature

Open Road has unleashed the full-length trailer for the animated sequel The Nut Job 2: Nutty by Nature [NUTJ2]. Surly Squirrel and his friends must stop the mayor from bulldozing their Liberty Park to build an amusement park.  Will Arnett [WARNE] is joined in the voice cast by Katherine Heigl [KHEIG] and Jackie Chan [JCHAN]. The Nut Job 2: Nutty by Nature hits theaters on August 11th.

   Read more »

First trailer for Battle of the Sexes

Fox Searchlight has revealed the teaser trailer for historical drama Battle of the Sexes [BTSEX] starring Steve Carell [SCARE] and Emma Stone [ESTON].  Directed by Valerie Faris & Jonathan Dayton, Battle of the Sexes hits theaters September 22th.

The electrifying 1973 tennis match between World number one Billie Jean King (Emma Stone) and ex-champ and serial hustler Bobby Riggs (Steve Carell) was billed as THE BATTLE OF THE SEXES and became one of the most watched televised sports events...

   Read more »

New trailer for War for the Planet of the Apes

Fox has unveiled the final trailer for the sci-fi sequel War for the Planet of the Apes [APES3], the third chapter in the rebooted franchise.  Directed By Matt Reeves [MREEV], War for the Planet of the Apes begins in theaters on July 14th. 

Caesar and his apes are forced into a deadly conflict with an army of humans led by a ruthless Colonel. After the apes suffer unimaginable losses, Caesar wrestles with his darker instincts and begins his own mythic quest to avenge his kind. As the...

   Read more »

New trailer for The Emoji Movie

Sony has uploaded the full-length trailer for the animated comedy The Emoji Movie [EMOJI].  T.J. Miller [TJMIL], Anna Faris [AFARI] and James Corden [JCORD] lead the voice cast. The Emoji Movie lands in theaters on July 28th.

The Emoji Movie unlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one...

   Read more »

Box Score: Guardians easily snatched the crown again

As two new wide releases underperformed as expected, Guardians of the Galaxy Vol. 2 [GOTG2] holds the top spot with an estimated $63.0 million.  The sequel fell 57% in its second weekend bringing its total to $246.2 million.

Snatched [MTDTR] debuted in second place with $17.5 million.  The mother-daughter comedy skewed 77% female and 73% over the age of 25.

King Arthur [KARTH] opened with just $14.7 million for the third spot.  The $175 million fantasy drew an audience that was 59% male.

...

   Read more »

First trailer for Home Again

Open Road has revealed the teaser trailer for the comedy Home Again [HMAGN] starring Reese Witherspoon [RWITH], Nat Wolff [NWOLF] and Michael Sheen [MISHE].  Home Again arrives in theaters on September 8th.

Recently separated from her husband, Alice decides to start over by moving back to her hometown of Los Angeles with her two young daughters. During a night out on her 40th birthday, Alice meets three aspiring filmmakers who happen to be in need of a place to live. Alice agrees to let...

   Read more »