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THE ENTERTAINMENT MARKET
It's profitable for CJ cause Radius will be able to pay overages on it because its making money. Overages = profit for both radius and CJ.
Licensors are very happy when they get overages. Its uncommon. CJ is very interested in the domestic release because its the biggest market and this is his first engliash language film. If the movie was released in 2000 theaters, then no overages and its very likely Bong would not get a project like this again. Now he will cause (i know this is hard for you to accept) the domestic release was successful. Everyone at TWC and CJ is happy. Joon Ho Bong is extremely happy.
Honestly, you would have to be blind not to see the VOD marketing. Its was everywhere opening weeeknd. You couldn't turn on Direct TV or itunes and not see Snowpiercer everywhere. I'm sure it was the saem way for Time Warner, Comcast, Cox, Charterhouse, etc. And that kind of marketing leads into direct transactions (at a higher margin).
Movies have always had a life outside its theatrical release but not every VOD release gets this kind of placement and maketing. Its well above most releases which just get buried in the "in theaters now" folder. Thats what makes this release so wide. It was nothing to do with theater count.
And Harvery Weinstein is not an idiot, even if he wanted to cut this film. He's a distributor and honestly desrves more of your respect since he's the one who introduced this movie to you and released it so you could see it.
rented Snowpiercer through iTunes and watched in my hotel last night on my iPad mini just fine. Great film indeed. Jul 18, 19:21
heretic! BURN HIM!! {nm} Jul 18, 21:49
there are so many factors in play with this movie. very complex. and new models are hard for people to accept. Jul 19, 02:51
Screen count changes really threw the stock into ups and down. {nm} Jul 19, 06:44
well said and agreed on Peterlee. {nm} Jul 19, 06:48
I guess Harvey expected "Snowpiercer" to receive mixed reviews; but critical reception is really hard to predict {nm} Jul 19, 09:06
ie. "The Quiet American" didn't test well, and Harvey had decided to send that film straight-to-video Jul 19, 09:11
Respect Harvey. He's a genius. {nm} Jul 19, 13:36
part of the reason its getting such great reviews is a reaction to Harvey's threats to cut it. {nm} Jul 19, 11:20
Really? After seeing the movie multiple times, you think that why critics give it a positive review? {nm} Jul 19, 13:37
some critics like making those kinds of statements, yes {nm} Jul 19, 13:42
Interesting to think about UNDSK as a comp to SNWPC (no spoilers) Jul 19, 13:51
The "compassion" scene is gripping, and just amazing. And its ingredients are so few but perfectly done. {nm} Jul 19, 17:34
The "compassion" scene is gripping, and just amazing. And its ingredients are so few but perfectly done. {nm} Jul 19, 17:39
Thank you very much, Moviesnob and lobogotti! But i guess if I am a studio exec, I would be worse than Tom Rothman.... {nm} Jul 19, 09:00
I think it's time for YOU to let this go lol. I'll play one last time on this. The most important aspect on this is NOT ... Jul 19, 11:20
It's profitable for CJ cause Radius will be able to pay overages on it because its making money. Overages = profit for both radius and CJ. Jul 19, 11:34
BTW the industry definition for "wide theatrical release" is not the same as HSX's. {nm} Jul 19, 11:36
not really. I'd say maybe 600 screens. Otherwise, for Indies, people confuse "Nationwide" with Wide. Jul 19, 14:22
you're wrong. its far less. {nm} Jul 19, 14:32
Let's see. Two weekends ago. July 4th weekend. I watched Jul 19, 13:50
Great. Snowpiercer launched on VOD July 11th. Jul 19, 14:16
Even worse. That was last weekend, and certainly I'd remember seeing SOMETHING. ANYTHING. I saw nothing. ZERO. {nm} Jul 19, 14:46
I got a chance to meet him again in austin recently. He was pretty happy about the current release strategy. {nm} Jul 19, 17:56
What's he supposed to do? It is what it is, and it'll all be over in a couple weeks anyway when it's gone from theaters. Jul 19, 18:13
