SPIN FACTOR® - The HSX Blog



Whisper Numbers: Paranormal Activity 3 finds more footage.



For the third year in a row, Paramount looks to dominate the weekend before Halloween with its low-budget, found footage horror franchise.  After disposing the Saw series last year, Paranormal Activity 3 [PNAC3] has the horror market all to itself.  Although Paranormal Activity 2 opened to $40.7 million last year, many complained it was too similar to the original.  Filmmakers wisely set the latest installment as a prequel and multiplied the jump scare factor as seen in the trailers. Buzz and interest remain high for fans of the series. Stalking into 3221 theaters, Paranormal Activity 3 looks to once again hit $40 million.

Writer-director Paul Anderson [PANDE] updates the classic tale The Three Musketeers [3MSKT] with 3D special effects. However, the famed heroes are played by actors lacking any starpower, while recognizable faces Milla Jovovich [MJOVO], Orlando Bloom [OBLOO], and Christoph Waltz [CWALT] are only supporting characters. With Disney’s 1993 star-studded adaptation still fresh in memory, Summit’s PG-13 remake is unlikely to draw many adults.  Poor reviews may deter anyone but the young male audience. Parrying in 3017 theaters, The Three Musketeers may be on guard for about $14 million.

After a couple of weeks as the champ, Real Steel [RSTEL] looks to get knocked down a couple of spots. The boxing robots could sock away another $9.5 million.

The dance remake Footloose [FTLOS] met expectation, but did not break out as Paramount hoped. With its target female audience at Paranormal Activity 3, Footloose may lose 50% to $8 million in its second weekend.

Rowan Atkinson [RATKI] returns as a bumbling spy in the comedy Johnny English Reborn [JENG2]. The original Johnny English opened to $9.1 million in 2003, while Mr. Bean’s Holiday cleared $9.9 million in 2007. However, today’s moviegoers may have outgrown Atkinson’s brand of PG-rated humor. Johnny English Reborn may tally $5 million from 1551 locations.

That’s the whisper from the trading floor.



Tag(s): PNAC3, PANDE, 3MSKT, MJOVO, OBLOO, CWALT, RSTEL, FTLOS, RATKI, JENG2

View more Blog posts »



By Box Office Whisperer on Thursday, October 20, 2011 @ 04:55 PM        6573 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Untitled Suburban Fantasy World (SUBFW) 100000 81.25 (+5.04)         Live, Die, Repeat and Repeat aka (EDGT2) 100000 23.96 (-0.20)         Untitled Suburban Fantasy World (SUBFW) 15000 81.25 (+5.04)         Shaun the Sheep Movie: Farmagedd (SHEP2) 100000 5.89 (-0.16)         Suicide Squad 2 (SUIC2) 100000 113.85 (-2.00)         Spaceships aka Untitled DisneyTo (SPACS) 20000 50.40 (+4.47)         Spaceships aka Untitled DisneyTo (SPACS) 49999 50.40 (+4.47)         The Many Saints of Newark (TMSON) 100000 32.45 (-0.51)         Untitled Suburban Fantasy World (SUBFW) 100000 81.25 (+5.04)         Annette Bening (ABENI) 20000 3.48 (+0.08)         Her Smell (HERSM) 100000 6.06 (+1.83)         Clifford the Big Red Dog (CTBRD) 99999 10.34 (+0.66)         Mia Goth (MGOTH) 20000 13.21 (+0.09)         Clifford the Big Red Dog (CTBRD) 99999 10.34 (+0.66)         William Friedkin (WFRIE) 20000 20.34 (0.00)         The Many Saints of Newark (TMSON) 99999 32.45 (-0.51)         The Darkest Minds (DRKMN) 43000 31.03 (-0.02)         The Many Saints of Newark (TMSON) 99999 32.45 (-0.51)         Ant-Man and the Wasp - Opening W (ANTM2.OW) 100000 74.12 (-0.18)         Her Smell (HERSM) 100000 6.06 (+1.83)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)         Overcomer (OVRCM) 99999 18.52 (-0.78)         Overcomer (OVRCM) 99999 18.52 (-0.78)         A Star Wars Story 3 (SWAR3) 20000 157.49 (-0.33)         Evangeline Lilly (ELILL) 20000 189.29 (+0.58)         Untitled Suburban Fantasy World (SUBFW) 100000 81.25 (+5.04)         Her Smell (HERSM) 100000 6.06 (+1.83)         Untitled Suburban Fantasy World (SUBFW) 100000 81.25 (+5.04)         Her Smell (HERSM) 100000 6.06 (+1.83)         A Star Wars Story 3 (SWAR3) 5000 157.49 (-0.33)         The Torture Report (TORTR) 99999 17.03 (+1.21)         A Star Wars Story 3 (SWAR3) 20000 157.49 (-0.33)         The Torture Report (TORTR) 99999 17.03 (+1.21)         Happy Death Day 2 (HDTH2) 1 45.51 (-1.23)         Annabelle 3 (ANAB3) 100000 54.60 (-0.54)         Hereditary (HERDT) 35000 36.08 (+0.25)         Her Smell (HERSM) 99999 6.06 (+1.83)         Untitled Suburban Fantasy World (SUBFW) 5000 81.25 (+5.04)         Her Smell (HERSM) 99999 6.06 (+1.83)         Jacob's Ladder (JLADR) 99999 10.68 (+0.18)         Jacob's Ladder (JLADR) 99999 10.68 (+0.18)         Jacob's Ladder (JLADR) 99999 10.68 (+0.18)         Silver and Black (SLBLC) 99998 86.89 (+0.27)         Untitled Suburban Fantasy World (SUBFW) 99999 81.25 (+5.04)         Silver and Black (SLBLC) 99999 86.89 (+0.27)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 5000 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 10000 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)         Jurassic World: Fallen Kingdom (JURA5) 100000 383.05 (+2.56)