that no other group would want to continue the site/ game. It can be a valuable tool for the entertainment industry. Aside from getting the survey data on opening movies the industry heads could find out so much about the different audiences. The use of additional surveys, following HSX prices one can see how well it is being tracked before opening, learn about an actors value, the sky is the limit.
Again hope all is just rumors, but if not this is a great opportunity for another organization to pick up a site with an inbedded audience that can provide valuable info.
Good luck!