SPIN FACTOR®

The HSX Blog



Whisper Numbers: Ice Age to melt the competition

Only one new wide release is bold enough to open between the two biggest superhero franchises around. The fourth film in Fox’s animated series, Ice Age: Continental Drift [ICEA4] arrives one week after Spider-Man and one week ahead of Batman. The prehistoric mammals appeal to a different audience demographic by targeting families with young children. However, the PG-rated sequel will face residual competition from two previous 3D animated hits in Madagascar 3: Europe’s Most Wanted and Brave, which have already lightened the wallets of parents this summer. The first two Ice Age films opened during the spring to $46.3 million and $68 million respectively. The third film Ice Age: Dawn of the Dinosaurs was released on a Wednesday in July 2009 to a $41.7 million weekend and $66.7 million over its first five days.  Though franchise fatigue could set in anytime, the wholesome themes of Ice Age remain popular with many parents. Opening in 3880 theaters, Ice Age: Continental Drift may thaw out $61 million.

The Amazing Spider-Man [SPID4] successfully restarted Sony’s superhero franchise. With word of mouth mixed especially amongst fans, the webcrawler could drop more than 45% to about $33 million.

Showing great legs at the box office, Ted [TED] looks to bank another $18 million in its third weekend.

Even with competition from Ice Age, Brave [BRAVE] should grab around $10 million to bring its total over $190 million and extend Pixar’s consecutive hit streak.

Savages [SAVAG] managed to appeal to adults of both sexes in its opening weekend. The actioner should hold better than 50% and stash another $9 million.

That’s the whisper from the virtual trading floor.



Tag(s): ICEA4, SPID4, TED, BRAVE, SAVAG

View more Blog posts »



By Box Office Whisperer on Thursday, July 12, 2012 @ 03:38 PM 5616 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


#Blade has lost director Tariq Bassam        Star Trek 4 no longer has a release date #StarTrek       New #ABC series The Rookie: Feds is trading on #HSX #TheRookieFeds https://t.co/rpOWgrg85Y       Opening This Week: #Smile #Bros #PS1 #TheGoodHouse https://t.co/FfdAESZElv       Hugh Jackman is back as #Wolverine in #Deadpool3, in theaters on September 6, 2024 https://t.co/c8KL1He6hN https://t.co/sL95pwxafn       Matthew Broderick joins No Hard Feelings        Paul Bettany joins #Here directed by Robert Zemeckis       Laura Benanti joins No Hard Feelings starring Jennifer Lawrence       Final trailer for #HalloweenEnds starring Jamie Lee Curtis https://t.co/xGGKYbI06V       First trailer for #Aftersun starring Paul Mescal https://t.co/pdm27yqHHm      
Ryan Coogler (RCOOG) 25000 123.11 (+0.33)         Blade (BLAD1) 150000 139.20 (-7.87)         Cowboy Ninja Viking (CBNVK) 1000 1.46 (-0.02)         Til Schweiger (TSCHW) 20000 25.22 (-1.91)         Til Schweiger (TSCHW) 25000 25.22 (-1.91)         Triangle of Sadness (TRSAD) 150000 3.58 (-0.11)         Clue (CLUE) 10000 20.38 (+0.24)         The Hood (THOOD) 3000 18.69 (-0.04)         Star Trek 4 (TREK4) 150000 72.35 (-8.67)         Untitled Formula 1 Project (FORM1) 1000 26.17 (-0.20)         Star Trek 4 (TREK4) 150000 72.35 (-8.67)         Regina Hall (RHALL) 20000 18.85 (-11.87)         Regina Hall (RHALL) 25000 18.85 (-11.87)         Shackleton (SHCKL) 10000 16.01 (-0.08)         Blade (BLAD1) 150000 139.20 (-7.87)         Smile - Opening Weekend (SWROS.OW) 100000 17.48 (+0.63)         Jesus Revolution (JSREV) 4000 9.33 (+0.06)         Jak and Daxter (JADAX) 69000 17.36 (+0.04)         Ricky Stanicky (STNCK) 150000 19.64 (-0.36)         Amsterdam (AMSTR) 150000 42.02 (-1.25)         All the Beauty and the Bloodshed (ATBAB) 150000 2.00 (0.00)         The Nightingale (NITNG) 39000 2.04 (-0.01)         Mickey7 (MCKY7) 20000 82.12 (+0.45)         Hypnotic (HYPNT) 1000 11.10 (+0.06)         The First Omen (OMEN1) 150000 10.01 (-0.28)         The First Omen (OMEN1) 150000 10.01 (-0.28)         Sicario 3 (SICA3) 39000 8.71 (+0.03)         Strays (STRAY) 150000 29.96 (-0.36)         Strays (STRAY) 150000 29.96 (-0.36)         Aquaman and the Lost Kingdom (AQUM2) 71 222.88 (-0.70)         ABC: Alaska Daily (ALASKA) 4000 14.53 (-0.22)         Aquaman and the Lost Kingdom (AQUM2) 2000 222.88 (-0.70)         CBS: So Help Me Todd (SHMTOD) 4000 15.36 (-0.39)         Blade (BLAD1) 5000 139.20 (-7.87)         I Heart Murder (IHMUR) 19000 13.08 (+0.08)         The Marvels aka Captain Marvel 2 (CMAR2) 100 255.45 (+0.26)         Magic Mike’s Last Dance (MGCM3) 1200 39.59 (+0.40)         Smile - Opening Weekend (SWROS.OW) 2000 17.48 (+0.63)         Ocean's Prequel (OCEN5) 1000 42.95 (0.00)         Smile H$15 Put (SWROS.PU) 25000 2.20 (-0.14)         Smile H$15 Put (SWROS.PU) 25000 2.20 (-0.14)         Aquaman and the Lost Kingdom (AQUM2) 2000 222.88 (-0.70)         Blade (BLAD1) 4000 139.20 (-7.87)         Here (HERE1) 16000 38.79 (+4.23)         Elio (ELIO) 150000 68.21 (+1.56)         Blitz (BLTZ) 4000 5.95 (-0.12)         Smile (SWROS) 1000 39.17 (+1.41)         Bros (BROS) 10000 21.15 (-0.63)         Til Schweiger (TSCHW) 25000 25.22 (-1.91)         Blade (BLAD1) 150000 139.20 (-7.87)