SPIN FACTOR®

The HSX Blog



Box Score: Paranormal Activity slices Saw VI in half.

In its fifth week of release, Paramount’s Paranormal Activity [PNACT] finally ascended to the top of the weekend box office.  In  its nationwide expansion to 1945 theaters, the R-rated horror film scared up an estimated $22 million, up 12% from last week.  The success has been driven by mainly by word of mouth, as Paramount has spent less than $10 million on marketing.  With $62.5 million and counting in the bank, Paranormal Activity is the new King of Halloween.

Capping an abrupt end to a five-year reign, Saw VI [SAW6] grossed just $14.8 million, less than half of the last installment, Saw V.  T the Lionsgate horror series suffered from franchise fatigue as horror fans opted for the cool new entry in town, Paranormal Activity.

In third place, Where the Wild Things Are [WILD] tumbled 56% in its second weekend to $14.4 million..  The kid’s movie for adults has earned nearly $54 million.  Law Abiding Citizen [LACTZ] held up better, declining just 40% to $12.7 million for the fourth spot. 

The weekend’s three other new releases opened weakly.  The animated Astro Boy [ASBOY] debuted in seventh place with  $7.0 million. The teen fantasy Cirque du Freak: The Vampire’s Assistant [VAMPA] came in eighth at $6.3 million. The biopic Amelia [AMELA] finished out of the top ten with barely $4.0 million.   None of the three were able to even bring out their intended target audiences.

 

Rank TITLE F-S-S TOTAL
1 PARANORMAL ACTIVITY $22,000,000 $62,477,000
2 SAW VI $14,800,000 $14,800,000
3 WHERE THE WILD THINGS ARE $14,420,000 $53,960,000
4 LAW ABIDING CITIZEN $12,713,000 $40,317,815
5 COUPLES RETREAT $11,097,140 $78,213,340
6 ASTRO BOY $7,017,000 $7,017,000
7 THE STEPFATHER $6,500,000 $20,352,000
8 CIRQUE DU FREAK: THE VAMPIRE'S ASSISTANT $6,347,970 $6,347,970
9 CLOUDY WITH A CHANCE OF MEATBALLS $5,600,000 $115,204,000
10 ZOMBIELAND $4,300,000 $67,300,000
11 AMELIA $4,025,000 $4,025,000

 

Source: Exhibitor Relations Co.



Tag(s): PNACT, SAW6, WILD, LACTZ, ASBOY, VAMPA, AMELA

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By Antibody on Sunday, October 25, 2009 @ 11:25 AM 2881 views

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