SPIN FACTOR® - The HSX Blog



Box Score: Valentine's Day comes up all roses.



On a long weekend where Valentine's Day fell on Sunday, the perfectly timed romantic comedy Valentine's Day [VSDAY] bloomed an estimated $66.855 million to set a new record for the 4-day President's Day weekend.  The previous high of $52.0 million was held by 2007's Ghost Rider.   Warner Bros. put together an all-star ensemble cast that proved irresistable to couples and female moviegoers looking for love.

Percy Jackson & The Olympians: The Lightning Thief [PJALT] debuted in second place with $38.75 million over the long weekend.  Adapted from a popular kids book series, the fantasy film connected with more and moviegoers than anticipated from pre-release buzz.

Of the three new releases, The Wolfman [WOLFM] finished third best with a respectable $36.5 million over the holiday weekend.  However, the horror remake will need phenomenal word of mouth to make back its $150 million production cost.

Avatar [HWAVA] held strong in fourth place, securing another $30 million to bring its record sum to over $667 million. The 3D epic declined just 3% in its ninth weekend when comparing the 3-day portion of the weekend. 

Last weekend's top film, Dear John [DEARJ] finished fifth with $18.8 million over the 4-day weekend.  The romance dipped 47% in the 3-day portion of its second weekend.

 

 

Rank TITLE F-S-S-M TOTAL
1 VALENTINE'S DAY $66,855,000 $66,855,000
2 PERCY JACKSON & THE OLYMPIANS: THE LIGHTENING THIEF $38,750,000 $38,750,000
3 THE WOLFMAN $36,489,150 $36,489,150
4 AVATAR $30,000,000 $667,605,653
5 DEAR JOHN $18,800,000 $56,678,000
6 THE TOOTH FAIRY $7,700,000 $43,628,735
7 FROM PARIS WITH LOVE $6,820,000 $17,930,000
8 EDGE OF DARKNESS $5,695,000 $37,179,000
9 CRAZY HEART $5,000,000 $17,526,975
11 THE BOOK OF ELI $4,415,000 $88,369,000
10 WHEN IN ROME $4,207,000 $26,805,000
12 THE BLIND SIDE $2,670,000 $245,136,000

Source: Exhibitor Relations Co.



Tag(s): VSDAY, PJALT, WOLFM, HWAVA, DEARJ

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By Antibody on Monday, February 15, 2010 @ 11:06 AM        2547 views


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