Movies

DL: SUPE2 Thursday - $27.7M ~JPV~ Mar 25, 08:04

MBFG2 - $1.02M {nm} ~JPV~ Mar 25, 08:06

That's really quite good. Looking at mid to high teens. Maybe it will surprise everyone again! {nm} RollingThunder Mar 25, 08:29

Or maybe all the fans rushed out last night. {nm} hyperzeitgeist Mar 25, 08:32

Also possible RollingThunder Mar 25, 08:33

Maybe, but the target audience isn't the rush-out "I have to see this before everyone" type (I'm struggling to come up with comparisons tho) {nm} RogerMore Mar 25, 08:35

Our tracking was very stable for weeks. I'll stick with it even though reviews are lackluster. {nm} RollingThunder Mar 25, 08:37

Wasn't there a similar preview rush for Entourage? {nm} hyperzeitgeist Mar 25, 08:38

Entourage's target audience is young males. MBFG2 is senior women. {nm} Antibody Mar 25, 08:40

some comps... RogerMore Mar 25, 08:55

Ironically the only sequel BEMH2 had the lowest preview {nm} Antibody Mar 25, 08:59

OK, you've convinced me, time to flip! {nm} hyperzeitgeist Mar 25, 09:00

Yeah that target audience isn't a rushout type crowd {nm} Dorfman Mar 25, 08:42

Yeah, considering the expected demo in play, that really is quite good. shadowking Mar 25, 08:50

100k more than Age of Ultron {nm} notfabio Mar 25, 08:11

for comps: AVNG2 27.6 / 191.3; BATM3 30.6 / 160.9; BATM2 18.5 / 158.4 Oleg Max Mar 25, 08:14

That BATM3 is an outlier because of the Aurora tragedy. The weekend would have been way higher without the shooting. {nm} Inigo75 Mar 25, 08:18

Furious 7 15.8/ 147.2 (over Easter weekend last year) {nm} diamondman56 Mar 25, 08:20

which was definitely only because they had 6pm shows vs 7pm {nm} notfabio Mar 25, 08:18

Hunger Games and Furious 7 both did approx $132m for FSS (removing midnights and Thursday previews) MattW Mar 25, 10:47