HOLLYWOOD STOCK EXCHANGE
THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
Neighbors 2 is where I start...
hard R, same kind of humor, kids we're in school, Rogen was in the film.
I think it made right at 13x. I think 12x is the floor for this one, but I like it to go higher than 13x because the film is so taboo and WOM will be infectious.
15x would definitely be tough, but comedies are contagious.
Reminder: There were no Thursday previews of Pete's Dragon last night. Aug 12, 05:56
Or hopefully NOT. I'm playing the short. :) {nm} Aug 12, 05:58
Or maybe you want us to think you are. :-) {nm} Aug 12, 07:07
Definitely not playing the short any more! {nm} Aug 12, 10:34
as always, thanks RT. my updates inside fwiw... Aug 12, 06:07
What do you think about comps? What about BRUNO, 1.6 on the way to 30.6 in July 2009? {nm} Aug 12, 06:39
What do you think about comps? What about BRUNO, 1.6 on the way to 30.6 in July 2009? {nm} Aug 12, 06:51
I'd say take at least 10% off the final weekend number since Thursdays were less of box office in 2009 {nm} Aug 12, 06:57
I'd look at movies from the same stable - XMAS, JSVSA, NEIBR and NEIB2. TED2 as well. {nm} Aug 12, 07:01
How about This is the End? That must have had Thursday previews albeit not as many. {nm} Aug 12, 07:13
opened on a Wed, so Tues had $2.2M in previews {nm} Aug 12, 07:16
Oh right.. "Jay and Seth vs. the Apocalypse" Smart move to change that title. {nm} Aug 12, 07:18
I like Mike and Dave Need Wedding Dates - also raunchy, very recent, non-sequel, bad title, and R-rated...had a 10x multiplier Aug 12, 07:19
Neighbors 2 is where I start... Aug 12, 07:31
So, you're hoping for a $2.3M Thursday to make $30M? Roughly? {nm} Aug 12, 07:48
I said on BOT last night I would be shocked at anything under $2.75M {nm} Aug 12, 07:51