IMHOP....I believe the time has come to change the formula for opening weekend where there is an announced midnight opener... May 27, 11:01
continued May 27, 11:10
I think it would not be worth it to hold the stock since the ROI would be low on the stock after adjusts.. {nm} May 28, 03:47
18.7M is considered Friday since it's after 12 midnight, it's not broken out separately from box office for Friday. {nm} May 28, 11:34
Also, not all films' midnight get reported especially non-blockbuster types. May 28, 11:47