SPIN FACTOR®

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Box Score: Ted and Magic Mike finished 1-2

Two R-rated, raunchy films outperformed expectations as Ted [TED] stuffed an estimated $54.1 million to top the weekend box office. The debut is the biggest ever for an original R-rated film, topping The Hangover's $45 million in 2009.  The comedy about a foul-mouthed teddy bear attracted an audience that was 56% male.

The other R-rated breakout Magic Mike [MGCMK] pocketed $39.2 million to open in second place.  The male strippers brought out an audience that was 73% female.  Half of the weekend box office was frontloaded to Friday.

Last weekend's top film Brave [BRAVE] finished third with $34.0 million, off 49% from its opening weekend.  The Pixar heroine has earned $131.7 million.

Madea's Witness Protection [MADWP] debuted fourth overall with $26.3 million, the fourth best in Tyler Perry's [TPERR] career.  The diverse cast helped broaden the film beyond African-Americans that made up 72% of the audience.

Espanding into 854 theaters, Moonrise Kingdom [MNRSK] banked $4.9 million. Meanwhile, People Like Us [PLKUS] barely registered with moviegoers at $4.3 million.

 

Rank TITLE F-S-S TOTAL
1 TED $54,107,495 $54,107,495
2 MAGIC MIKE $39,155,000 $39,155,000
3 BRAVE $34,011,000 $131,685,000
4 MADEA'S WITNESS PROTECTION $26,350,000 $26,350,000
5 MADAGASCAR 3: EUROPE'S MOST WANTED $11,815,000 $180,012,000
6 ABRAHAM LINCOLN: VAMPIRE HUNTER $6,000,000 $29,034,193
7 PROMETHEUS $4,925,000 $118,261,848
8 MOONRISE KINGDOM $4,872,878 $18,405,810
9 SNOW WHITE & THE HUNTSMAN $4,405,245 $145,591,165
10 PEOPLE LIKE US $4,306,000 $4,306,000
11 THE AVENGERS $4,215,000 $606,298,000
12 MEN IN BLACK 3 $2,900,000 $169,640,000


Tag(s): TED, MGCMK, BRAVE, MADWP, TPERR, MNRSK, PLKUS

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By Antibody on Sunday, July 1, 2012 @ 11:04 AM 14578 views

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