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Whisper Numbers: The Possession and Lawless wrap up summer.

The summer movie season looks to go out on a whimper with three new releases over Labor Day weekend. Lionsgate unleashes the PG-13 rated horror film The Possession [TPOSN], which gives the exorcism phenomenon a Jewish twist. The real-life story of a haunted dibbuk box that inspired the movie has been widely circulated online, which should help stoke popular interest. The billing of producer Sam Raimi should also attract horror fans. Taking over 2816 theaters, The Possession could bank $13 million over the 4-day holiday weekend.

Shia LaBeouf [SLABE] and Tom Hardy [THARD] lead an all-star cast in the Prohibition-era crime drama Lawless [LWLES]. Older men are the primary target audience for the R-rated film, which has gotten good reviews, but not great enough to expand the audience to the arthouse crowd. To generate word of mouth ahead of the weekend, The Weinstein Co. opened Lawless on Wednesday grossing $1.1 million. Lawless could bootleg $12 million from 2888 theaters over Labor Day weekend.

In its third outing, The Expendables 2 [XPND2] could muster $10 million over the 4-day weekend. Meanwhile, The Bourne Legacy [BORN4] and ParaNorman [PNORM] both may earn about $7 million for the long weekend.

Despite a $40 million marketing campaign and 2160 theaters, The Oogieloves in the Big Balloon Adventure [OGILV] is being ignored by moviegoers of all ages. The G-rated family film grossed only $100K on its opening day Wednesday, and may not even reach $2 million by Monday.

That’s the whisper from the virtual trading floor.



Tag(s): TPOSN, SLABE, THARD, LWLES, XPND2, BORN4, PNORM, OGILV

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By Box Office Whisperer on Thursday, August 30, 2012 @ 03:43 PM 29235 views

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Cleopatra - Paramount (CEOPT) 150000 14.30 (+0.06)          Wonka (WONKA) 100000 158.91 (-1.73)          Robot Dreams (RBDRM) 150000 2.02 (-0.03)          Wonka (WONKA) 150000 158.91 (-1.73)          Heads of State (HDSST) 2000 19.33 (+0.03)          Bring Him to Me (BHTM) 150000 0.74 (-0.02)          Last Meals (LMEAL) 150000 4.95 (-0.06)          The Freshening (FRSHN) 41000 12.37 (+0.05)          Eileen (EILEN) 150000 2.75 (+0.05)          The Best Christmas Pageant Ever (TBCPE) 150000 26.87 (-0.11)          Frozen III (FROZ3) 150000 261.60 (+1.04)          Madame Web (MDWEB) 150000 113.34 (-0.16)          Aquaman and the Lost Kingdom (AQUM2) 150000 156.40 (-0.84)          The Black Phone 2 (BPHO2) 150000 44.34 (-5.81)          Nonnas (NONAS) 150000 15.00 (0.00)          Elevation (ELVTN) 25990 15.11 (-0.05)          Love Me (LOVME) 150000 3.25 (-0.12)          The Beast (TBEAS) 150000 18.41 (+1.36)          Saltburn (SALTB) 150000 8.06 (-0.11)          Deadpool 3 (DEAD3) 7907 277.82 (-0.44)          The American Society of Magical (ASOMN) 150000 5.82 (+0.11)          Stopmotion (STOPM) 150000 2.35 (0.00)          Nonnas (NONAS) 1 15.00 (0.00)          Borderline (BRLIN) 150000 14.12 (+0.99)          Nonnas (NONAS) 150000 15.00 (0.00)          The War Magician (WARMG) 2000 5.15 (-0.01)          Doctor Strange 3 (DRST3) 150000 144.14 (-1.03)          Children of Blood and Bone (COBAB) 3000 4.66 (-0.01)          The Marvels (CMAR2) 50000 82.39 (-1.90)          Canary Black (CNARY) 2000 8.06 (-0.01)          Avengers: The Kang Dynasty (AVNG5) 150000 283.98 (-1.30)          Black Five (BLAC5) 5000 2.51 (-0.01)          Waitress: The Musical (WTRES) 150000 2.13 (-0.01)          The Shrinking of Treehorn (TSOTH) 2000 5.14 (-0.02)          The Hood (THOOD) 1000 10.83 (-0.02)          The Real Me: Keith Moon (KMOON) 2000 8.24 (-0.02)          Lords of War (LRDW2) 150000 17.84 (-0.09)          Just Watch Me (JUSWM) 2000 9.39 (-0.02)          The Familiars (FAMIL) 1000 21.39 (-0.02)          Lords of War (LRDW2) 150000 17.84 (-0.09)          Co-Parenting (COPRN) 4000 3.81 (-0.02)          The Chain (CHAIN) 1000 14.56 (-0.02)          Zatanna (ZATAN) 1000 17.37 (-0.03)          Good Bad & Undead (GBUND) 4000 3.74 (-0.04)          Elevation (ELVTN) 1000 15.11 (-0.05)          Metal Men (METAL) 1000 18.38 (-0.06)          A Simple Favor 2 (ASFA2) 1000 13.55 (-0.06)          The Last Train From Hiroshima (TLTFH) 500 63.05 (-0.21)          Frozen III (FROZ3) 150000 261.60 (+1.04)          Big Thunder Mountain (BTMTN) 1000 36.90 (-0.30)