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Whisper Numbers: The Possession and Lawless wrap up summer.

The summer movie season looks to go out on a whimper with three new releases over Labor Day weekend. Lionsgate unleashes the PG-13 rated horror film The Possession [TPOSN], which gives the exorcism phenomenon a Jewish twist. The real-life story of a haunted dibbuk box that inspired the movie has been widely circulated online, which should help stoke popular interest. The billing of producer Sam Raimi should also attract horror fans. Taking over 2816 theaters, The Possession could bank $13 million over the 4-day holiday weekend.

Shia LaBeouf [SLABE] and Tom Hardy [THARD] lead an all-star cast in the Prohibition-era crime drama Lawless [LWLES]. Older men are the primary target audience for the R-rated film, which has gotten good reviews, but not great enough to expand the audience to the arthouse crowd. To generate word of mouth ahead of the weekend, The Weinstein Co. opened Lawless on Wednesday grossing $1.1 million. Lawless could bootleg $12 million from 2888 theaters over Labor Day weekend.

In its third outing, The Expendables 2 [XPND2] could muster $10 million over the 4-day weekend. Meanwhile, The Bourne Legacy [BORN4] and ParaNorman [PNORM] both may earn about $7 million for the long weekend.

Despite a $40 million marketing campaign and 2160 theaters, The Oogieloves in the Big Balloon Adventure [OGILV] is being ignored by moviegoers of all ages. The G-rated family film grossed only $100K on its opening day Wednesday, and may not even reach $2 million by Monday.

That’s the whisper from the virtual trading floor.



Tag(s): TPOSN, SLABE, THARD, LWLES, XPND2, BORN4, PNORM, OGILV

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By Box Office Whisperer on Thursday, August 30, 2012 @ 03:43 PM 29028 views

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New trailer for #TheBatman from #DCFanDome https://t.co/A8ZzaICQvs       #Spencer is expected to open wide in 1500 theaters on November 5th       New teaser for DC League of #SuperPets from #DCFanDome https://t.co/64ZRF4v8YZ       First Look at #BlackAdam from #DCFandome https://t.co/uD61HNBYjU       First Look at #TheFlash from #DCFanDome https://t.co/iwjqUUzEbq       #TheLastDuel earned an estimated $1.86M on Friday https://t.co/szG5gHlXoC       #HalloweenKills grossed an estimated $22.86M on Friday https://t.co/xLXUw79H0r       Michael Matthews to direct Merlin, replacing Ridley Scott       #Lamb expands wide this weekend to over 800 theaters https://t.co/kRIX8GPT4j       Roadside Attractions to distribute Benediction starring Jack Lowden https://t.co/msKZP4qt5e      
Spencer (SPENC) 150000 8.32 (+0.88)         Spencer (SPENC) 150000 8.32 (+0.88)         Mass (MASS) 150000 3.30 (-0.15)         Mass (MASS) 150000 3.30 (-0.15)         Dear Evan Hansen (DEHAN) 20000 17.85 (+0.24)         Marry Me (MARRY) 50000 27.93 (+0.02)         Kamikaze aka Destroyer (KAMKZ) 20000 5.55 (+0.04)         Encounter (NVASN) 20000 1.98 (+0.01)         Guardians of the Galaxy Vol. 3 (GOTG3) 59675 223.12 (+0.36)         Little Shop of Horrors (LSOFH) 50000 19.81 (-0.05)         Little Shop of Horrors (LSOFH) 50000 19.81 (-0.05)         Licorice Pizza (LCPZA) 50000 23.00 (-0.04)         Last Friday (FRID4) 10000 0.85 (+0.03)         Thor: Love and Thunder (THOR4) 1602 244.42 (-0.51)         Last Friday (FRID4) 10000 0.85 (+0.03)         Star Wars: Rogue Squadron (SWAR3) 34272 172.46 (-0.14)         Star Trek 4 (TREK4) 150000 54.13 (+0.16)         The Accountant 2 (ACTN2) 150000 35.00 (0.00)         The Accountant 2 (ACTN2) 150000 35.00 (0.00)         Indiana Jones 5 (INDI5) 50000 164.98 (-0.17)         The Accountant 2 (ACTN2) 20000 35.00 (0.00)         Dear Evan Hansen (DEHAN) 150000 17.85 (+0.24)         The Last Duel (LDUEL) 350 32.65 (-5.82)         Dune (DUNE) 100000 115.57 (-2.48)         The Batman (TBATM) 365 239.86 (+0.28)         Dune (DUNE) 250 115.57 (-2.48)         The Accountant 2 (ACTN2) 150000 35.00 (0.00)         The Last Duel (LDUEL) 100000 32.65 (-5.82)         The Accountant 2 (ACTN2) 150000 35.00 (0.00)         The Batman (TBATM) 150000 239.86 (+0.28)         The Accountant 2 (ACTN2) 150000 35.00 (0.00)         Belfast (BELFS) 1 7.35 (-0.19)         Transformers: Cybertron prequel (TFCYB) 500 19.70 (-0.05)         Halloween Ends (HALW5) 100000 59.50 (+6.80)         Halloween Ends (HALW5) 500 59.50 (+6.80)         The Accountant 2 (ACTN2) 75000 35.00 (0.00)         Belfast (BELFS) 150000 7.35 (-0.19)         The Accountant 2 (ACTN2) 79180 35.00 (0.00)         The Accountant 2 (ACTN2) 100 35.00 (0.00)         The Accountant 2 (ACTN2) 35410 35.00 (0.00)         The Accountant 2 (ACTN2) 35410 35.00 (0.00)         Spencer (SPENC) 150000 8.32 (+0.88)         DC League of SuperPets (SUPET) 150000 38.89 (+1.64)         The Batman (TBATM) 29654 239.86 (+0.28)         Merlin (MERLN) 140000 19.66 (+4.73)         The Addams Family 2 (ADAM2) 150000 48.33 (-0.56)         The Flash (FLASH) 1000 180.93 (+5.17)         The Accountant 2 (ACTN2) 150000 35.00 (0.00)         Halloween Ends (HALW5) 10000 59.50 (+6.80)         Halloween Kills (HALW4) 100000 97.46 (+6.82)