SPIN FACTOR®

The HSX Blog



Whisper Numbers: Jack hopes to slay giant box office

The first big-budget, effects-laden blockbuster hopeful of the year arrives this weekend in Jack the Giant Slayer [JACGK]. Nicholas Hoult [NHOUL] stars as the title character in a modern reimagining of the classic English fairy tale. The $200 million fantasy epic was originally set to open last summer until Warner Bros. delayed the release to spruce up the special effects. Director Bryan Singer [BSING] is best known for his superhero movies, but he has not made a film since 2008’s WWII thriller Valkyrie.  Even then, his male fans may not be interested in what looks like a family film. The marketing seems unsure which audience demographic to target the PG-13 rated film. Playing in 3525 theaters, Jack the Giant Slayer may knock down $27 million.

The R-rated raunchy comedy 21 and Over [21OVR] follows three college guys as they celebrate a 21st birthday by going on a bender like The Hangover. Appropriately, the film comes from the writers of The Hangover as Relativity has made clear in its marketing campaign. Miles Teller [MTELL] also appeared in the similar themed Project X, which earned $21 million on this weekend last year. While its commercials have been funny, 21 and Over has not exceed the buzz created by Project X. Opening in 2771 theaters, 21 and Over could drink up $16 million.

The found footage film The Last Exorcism was a surprise hit for Lionsgate, debuting in 2010 with $20.4 million. CBS Films is releasing the sequel The Last Exorcism Part II [LXOR2], which takes the form of a traditional horror narrative. Although the original had poor word of mouth, there might be enough fans of PG-13 rated demonic possession to bring in $10 million from 2700 locations.

Identity Thief [IDTHF] will give up the top spot for a second time, but should cross the century milestone with another $9.0 million. Snitch [SNITC], which was more drama than action, may drop 45% in its second weekend to $7 million.

Ed Harris [EHARR] stars in the submarine thriller Phantom [PHTOM]. RCR distribution is releasing the R-rated film in 2000+ theaters despite little marketing and non-existent buzz. Phantom may be lucky to hit $2 million.

That’s the whisper from the virtual trading floor.



Tag(s): JACGK, NHOUL, BSING, 21OVR, MTELL, LXOR2, IDTHF, SNITC, EHARR, PHTOM

View more Blog posts »



By Box Office Whisperer on Thursday, February 28, 2013 @ 04:32 PM 2814 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


Chloe Zhao wins the #DGAAward for #Nomadland Can anyone beat her at the #Oscars ? https://t.co/WAufsXeMIf https://t.co/pv6AMq1pEg       Peter Rabbit 2: The Runaway moves up its release date to June 18th https://t.co/8OrNanYBMd       Paramount will release the next Star Trek in theaters on June 9, 2023 https://t.co/aj8vLGTXtf       The Forever Purge will commence a week earlier on July 2nd #ThePurge       Mission: Impossible 8 has delayed its release date until July 7, 2023 https://t.co/bUKamu25iJ       Dungeons & Dragons has pushed back its release date to March 3, 2023        The next #Jackass will now open on October 22nd       Mission: Impossible 7 has delayed its release date until May 27, 2022 #MissionImpossible https://t.co/T08oTvNkIh       #TopGun: #Maverick has pushed back its release date to November 19th https://t.co/9GMCvdJ73H       Snake Eyes moves up its release date to July 23rd https://t.co/koPvNwcKVb      
Blade (BLAD1) 10 111.42 (-0.22)         Ticket to Paradise (TCKTP) 1 28.15 (+1.47)         Ticket to Paradise (TCKTP) 150000 28.15 (+1.47)         Sharp Stick (SHSTK) 150000 4.25 (+0.33)         Batgirl (BATGR) 400 27.63 (-0.02)         Catherine, Called Birdy (CATCB) 1 6.57 (+0.67)         Godzilla vs. Kong (GOVKO) 149999 90.81 (+0.96)         Ticket to Paradise (TCKTP) 150000 28.15 (+1.47)         Godzilla vs. Kong (GOVKO) 30000 90.81 (+0.96)         Morbius (MORBI) 1 96.58 (-0.16)         Minions: The Rise of Gru (MNIO2) 88 179.13 (+0.22)         Anubis (ANUBS) 145000 0.44 (+0.07)         The Kidnapping of Edgardo Mortar (TKOEM) 3000 0.15 (0.00)         American Dreamer (ADRMR) 30000 4.49 (+0.76)         Rhys Ifans (RIFAN) 1000 27.63 (0.00)         A Quiet Place Part II (AQPL2) 600 120.46 (+1.91)         Ticket to Paradise (TCKTP) 15000 28.15 (+1.47)         Separation (SEPRT) 45000 6.64 (-0.14)         A Quiet Place Part II (AQPL2) 98 120.46 (+1.91)         Silent Night (SLENT) 50000 12.54 (+0.14)         Overnight (ON42S) 1000 0.66 (0.00)         The New Gods (NGODS) 150000 2.35 (+0.38)         The New Gods (NGODS) 150000 2.35 (+0.38)         Overnight (ON42S) 2000 0.66 (0.00)         Sharp Stick (SHSTK) 1 4.25 (+0.33)         Mother/Android (MTAND) 150000 2.28 (+0.42)         Sharp Stick (SHSTK) 30000 4.25 (+0.33)         Neuromancer (NMANC) 1000 0.98 (-0.03)         Mother/Android (MTAND) 150000 2.28 (+0.42)         I'm Your Man (IMURM) 30000 1.37 (-0.30)         Sharp Stick (SHSTK) 30000 4.25 (+0.33)         Catherine, Called Birdy (CATCB) 1 6.57 (+0.67)         Neuromancer (NMANC) 2000 0.98 (-0.03)         Catherine, Called Birdy (CATCB) 30000 6.57 (+0.67)         Sharp Stick (SHSTK) 30000 4.25 (+0.33)         Painkiller Jane (PKJAN) 2000 0.28 (+0.05)         Painkiller Jane (PKJAN) 150000 0.28 (+0.05)         Godzilla vs. Kong (GOVKO) 700 90.81 (+0.96)         Catherine, Called Birdy (CATCB) 30000 6.57 (+0.67)         The Talisman (TALIS) 30000 3.66 (+0.45)         Godzilla vs. Kong (GOVKO) 1100 90.81 (+0.96)         Sharp Stick (SHSTK) 30000 4.25 (+0.33)         Mission: Impossible 8 (MISS8) 2000 124.99 (-0.68)         House Party (HPRTY) 150000 11.41 (-1.35)         The Valet (TVALT) 1 16.97 (-0.69)         The Valet (TVALT) 25000 16.97 (-0.69)         Ticket to Paradise (TCKTP) 20000 28.15 (+1.47)         House Party (HPRTY) 10000 11.41 (-1.35)         American Dreamer (ADRMR) 30000 4.49 (+0.76)         The Valet (TVALT) 10000 16.97 (-0.69)