The HSX Blog

Whisper Numbers: Will Planes reach Elysium?

As the summer movie season winds down, four new releases crowd into theaters this weekend led by the summer’s last Hollywood blockbuster hopeful. Four years after the low-budget District 9 opened to $37.4 million in 2009, director Neil Blomkamp [NBLOM] is back with his second feature Elysium [ELYSM]. The big-budget sci-fi film stars Matt Damon [MDAMO] as a dying man in a dystopian future where the wealthy 1% lives in a pristine space station above the poor 99% masses on a ruined earth. Original sci-fi films have taken a hit this year with the mild performances of Oblivion, After Earth and Pacific Rim.  Mixed reviews have put a damper on the Elysium buzz, but the goodwill from District 9 should still carry some cache from moviegoers. The R-rated Elysium could occupy $35 million from 3284 locations.

Originally a straight to home video from Walt Disney Animation, Planes [PLANE] fly into a marketplace crowded with family fares. Since it’s not produced by Pixar, Disney marketing has heavily emphasized “From above the world of Cars” to connect with that money-making franchise. Most parents will not notice the difference, though they do see a obvious cash grab when they see Planes. Cars 2 opened to $66 million two years ago, and Planes may at best to do half that. Swooping into 3702 theaters, Planes could land about $31 million.

Jennifer Aniston [JANIS] and Jason Sudeikis [JSUDE] star in the R-rated comedy We’re the Millers [WEMIL] about a fake family on a pretend vacation in order to smuggle marijuana from Mexico in a RV.  The trailers have been amusing and effective in conveying the original premise, while Aniston stripping down to her underwear should sell a few tickets. New Line got a head-start on the weekend with a Wednesday opening that netted $6.7 million. Crossing the border in 3260 theaters, We’re the Millers could bring back $21 million over the weekend.

Fox has finally produced Percy Jackson: Sea of Monsters [PJAC2], the second chapter in its teen fantasy series. The first film Percy Jackson & The Olympians: The Lightning Thief opened at $32.3 million, but that was three and a half years ago, an eternity compared to the spacing in Harry Potter and The Twilight Saga. Audiences may be fatigued by the glut of fantasy films based on young adult book series, leaving only the die-hard fans who haven’t out-grown the original. The PG-rated sequel opened on Wednesday earning $5.4 million. Over the weekend, Percy Jackson: Sea of Monsters could secure $18 million from 2907 theaters.

Rounding out the top five, 2 Guns [2GUNS] should hold a bit better than 50% in its second weekend and draw another $14 million.

That’s the whisper from the virtual trading floor.


View more Blog posts »

By Box Office Whisperer on Thursday, August 8, 2013 @ 04:38 PM 2587 views

Recent Comments

    No recent comments.


@HSXMOVIES on Twitter

Follow HSX on Twitter!

New trailer for Poor Things starring Emma Stone #PoorThings https://t.co/yudToDZbqn       #Transformers: Rise of the Beasts is currently trading at a $59.8M Opening Weekend on #HSX. Do you Buy, Sell or Ho…       It Lives Inside gets September 22nd release date #ItLivesInside https://t.co/87mfWHUHBH       Aristotle And Dante Discover The Secrets Of The Universe will open on September 8th… https://t.co/XarrqIgUer       The First Slam Dunk will tip off in theaters on July 28th #TheFirstSlamDunk https://t.co/r9HZfcDc9c       The Unknown Country starring Lily Gladstone lands July 28th release date … https://t.co/wigc0vFsOq       First trailer for #Expend4bles starring Jason Statham and Slyvester Stallone #Expendables4 https://t.co/ZRAJqaRjYQ       New trailer for Black Ice, documentary about the untold history of BIPOC hockey players… https://t.co/SZ3lQN0UZW       Vertical Entertainment to distribute Jeanne du Barry starring Johnny Depp https://t.co/HGRxPk3724       Australian trailer for The New Boy starring Cate Blanchett #TheNewBoy https://t.co/fzYQO7XEZY      
Elio (ELIO) 10000 77.18 (+0.93)         Poor Things (PRTHN) 150000 12.21 (+0.75)         The Lesson (TTUTR) 150000 0.78 (+0.06)         Poor Things (PRTHN) 31200 12.21 (+0.75)         Elemental (ELMNT) 150000 129.38 (+0.77)         Elemental (ELMNT) 150000 129.38 (+0.77)         Caddo Lake (CADDO) 25000 20.80 (+0.05)         You Hurt My Feelings (BETHD) 150000 3.82 (+0.19)         The Kingdom of the Planet of the (APES4) 25000 107.10 (+0.44)         You Hurt My Feelings (BETHD) 150000 3.82 (+0.19)         Teenage Mutant Ninja Turtles (TMNT3) 1 66.44 (+0.50)         The Flash (FLASH) 75000 223.85 (-0.25)         Poor Things (PRTHN) 150000 12.21 (+0.75)         Expend4bles (XPND4) 17813 32.45 (-0.62)         Poor Things (PRTHN) 150000 12.21 (+0.75)         Adipurush (ADIPU) 150000 2.47 (-0.05)         If aka Imaginary Friends (IMGNF) 25000 92.15 (-0.05)         Adipurush (ADIPU) 150000 2.47 (-0.05)         Armor Wars (ARMWR) 29 125.06 (-0.11)         Challengers (CHALN) 2000 16.92 (+0.02)         Challengers (CHALN) 1200 16.92 (+0.02)         Beetlejuice 2 (BEET2) 50000 60.01 (-0.24)         About My Father (ABMFT) 150000 11.68 (-0.14)         Poor Things (PRTHN) 30000 12.21 (+0.75)         About My Father (ABMFT) 150000 11.68 (-0.14)         Poor Things (PRTHN) 30000 12.21 (+0.75)         Venom 3 (VENM3) 25000 97.62 (-0.04)         Poor Things (PRTHN) 88800 12.21 (+0.75)         The Blackening - Opening Weekend (BLCKN.OW) 100000 9.41 (+0.04)         Indiana Jones and the Dial of De (INDI5) 6250 224.46 (+0.68)         Poor Things (PRTHN) 58800 12.21 (+0.75)         The Flash - Opening Weekend (FLASH.OW) 100000 117.54 (+0.12)         The Blackening H$10 Call Fri-Mon (BLCKN.CA) 25000 1.76 (+0.06)         Transformers: Rise of the Beasts (TFRM7.OW) 100000 59.14 (-0.09)         The Blackening H$10 Call Fri-Mon (BLCKN.CA) 25000 1.76 (+0.06)         The Invite (TINVT) 150000 12.53 (+2.53)         Strays (STRAY) 7000 35.91 (0.00)         Blackhawk (BLHWK) 149999 12.85 (+0.44)         The Invite (TINVT) 150000 12.53 (+2.53)         Blackhawk (BLHWK) 150000 12.85 (+0.44)         Poor Things (PRTHN) 150000 12.21 (+0.75)         Poor Things (PRTHN) 150000 12.21 (+0.75)         The Incredible Hulk 2 aka World (THLK2) 216 64.33 (0.00)         My Big Fat Greek Wedding 3 (MBFG3) 1200 32.73 (0.00)         My Big Fat Greek Wedding 3 (MBFG3) 3000 32.73 (0.00)         Bottoms (BOTOM) 3000 4.17 (-0.08)         I Know What You Did Last Summer (IKNO4) 12500 27.31 (-1.12)         Bottoms (BOTOM) 3000 4.17 (-0.08)         Travis Fimmel (TFIMM) 25000 12.89 (-0.20)         Transformers: Rise of the Beasts (TFRM7.OW) 50000 59.14 (-0.09)