The HSX Blog

Whisper Numbers: Will Planes reach Elysium?

As the summer movie season winds down, four new releases crowd into theaters this weekend led by the summer’s last Hollywood blockbuster hopeful. Four years after the low-budget District 9 opened to $37.4 million in 2009, director Neil Blomkamp [NBLOM] is back with his second feature Elysium [ELYSM]. The big-budget sci-fi film stars Matt Damon [MDAMO] as a dying man in a dystopian future where the wealthy 1% lives in a pristine space station above the poor 99% masses on a ruined earth. Original sci-fi films have taken a hit this year with the mild performances of Oblivion, After Earth and Pacific Rim.  Mixed reviews have put a damper on the Elysium buzz, but the goodwill from District 9 should still carry some cache from moviegoers. The R-rated Elysium could occupy $35 million from 3284 locations.

Originally a straight to home video from Walt Disney Animation, Planes [PLANE] fly into a marketplace crowded with family fares. Since it’s not produced by Pixar, Disney marketing has heavily emphasized “From above the world of Cars” to connect with that money-making franchise. Most parents will not notice the difference, though they do see a obvious cash grab when they see Planes. Cars 2 opened to $66 million two years ago, and Planes may at best to do half that. Swooping into 3702 theaters, Planes could land about $31 million.

Jennifer Aniston [JANIS] and Jason Sudeikis [JSUDE] star in the R-rated comedy We’re the Millers [WEMIL] about a fake family on a pretend vacation in order to smuggle marijuana from Mexico in a RV.  The trailers have been amusing and effective in conveying the original premise, while Aniston stripping down to her underwear should sell a few tickets. New Line got a head-start on the weekend with a Wednesday opening that netted $6.7 million. Crossing the border in 3260 theaters, We’re the Millers could bring back $21 million over the weekend.

Fox has finally produced Percy Jackson: Sea of Monsters [PJAC2], the second chapter in its teen fantasy series. The first film Percy Jackson & The Olympians: The Lightning Thief opened at $32.3 million, but that was three and a half years ago, an eternity compared to the spacing in Harry Potter and The Twilight Saga. Audiences may be fatigued by the glut of fantasy films based on young adult book series, leaving only the die-hard fans who haven’t out-grown the original. The PG-rated sequel opened on Wednesday earning $5.4 million. Over the weekend, Percy Jackson: Sea of Monsters could secure $18 million from 2907 theaters.

Rounding out the top five, 2 Guns [2GUNS] should hold a bit better than 50% in its second weekend and draw another $14 million.

That’s the whisper from the virtual trading floor.


View more Blog posts »

By Box Office Whisperer on Thursday, August 8, 2013 @ 04:38 PM 2470 views

Recent Comments

    No recent comments.


@HSXMOVIES on Twitter

Follow HSX on Twitter!

First Look at Bones and All starring Taylor Russell and Timothée Chalamet https://t.co/IuQ5uQZbd4       First trailer for The Harder They Fall starring Jonathan Majors, Idris Elba, Regina King and LaKeith Stanfield…       First Look at The Starling starring Melissa McCarthy https://t.co/LkVnThgJ7Z       First Look at #Copshop starring Gerard Butler, set to open on September 17th https://t.co/oClAdOuqGc       Michelle Yeoh, Jeffrey Dean Morgan and Celina Jade join Little America       #F9: The Fast Saga is currently trading at a $79M Opening Weekend on #HSX. Should you Buy, Sell or Hold?…       New trailer for #Candyman starring Yahya Abdul-Mateen II https://t.co/Xhl9VdbH91       Transformers: Rise of the Beasts is the title of the next #Transformers movie       Opening This Week: #F9: The Fast Saga https://t.co/htiz45CWDu       New trailer for #TheSuicideSquad https://t.co/gANT1w7Ot2      
Transformers: Rise of the Beast (TFRM7) 155 78.59 (-0.26)         Bones and All (BONAL) 150000 11.00 (+0.12)         Bones and All (BONAL) 150000 11.00 (+0.12)         Shang-Chi and the Legend of the (SHCHI) 150000 168.01 (+0.82)         Shang-Chi and the Legend of the (SHCHI) 150000 168.01 (+0.82)         Where The Crawdads Sing (WTCDS) 150000 26.77 (+0.05)         We Need To Do Something (WNTDS) 2000 1.96 (+0.01)         Black Widow H$65 Call (BWDOW.CA) 25000 2.19 (+0.19)         Black Widow - Opening Weekend (BWDOW.OW) 5000 65.62 (+0.62)         Copshop (COPSH) 150000 14.10 (-1.38)         Bones and All (BONAL) 15000 11.00 (+0.12)         Tuesday (TUESD) 2000 5.76 (-0.24)         Bones and All (BONAL) 10000 11.00 (+0.12)         The Forever Purge (PURG5) 100000 40.37 (-1.49)         Kandahar (KNDHR) 100000 18.46 (-0.13)         Paul Walter Hauser (PWHAU) 20000 35.06 (-0.27)         Predator 5 (PRED5) 150000 20.18 (-0.27)         Kandahar (KNDHR) 75000 18.46 (-0.13)         Predator 5 (PRED5) 150000 20.18 (-0.27)         Mark Strong (MSTRO) 20000 91.12 (-0.15)         The Comeback Trail (CMBKT) 100000 3.95 (+0.05)         John Krasinski (JKRAS) 20000 71.71 (+0.96)         John Krasinski (JKRAS) 25000 71.71 (+0.96)         Andy Warhol biopic (WARHL) 150000 7.15 (-0.05)         The Harder They Fall (THTF) 150000 0.31 (+0.13)         Jared Leto (JLETO) 25000 85.76 (+0.25)         House of Gucci (GUCCI) 40000 34.93 (+0.04)         F9: The Fast Saga (FAST9) 25000 173.70 (-0.56)         Black Widow (BWDOW) 5000 164.20 (+1.58)         Black Widow (BWDOW) 5000 164.20 (+1.58)         Djimon Hounsou (DHOUN) 20000 111.64 (+1.54)         Djimon Hounsou (DHOUN) 25000 111.64 (+1.54)         Cillian Murphy (CMURP) 20000 61.54 (-0.47)         The Graveyard Book (GRVBK) 9000 0.59 (-0.05)         Jared Harris (JHARR) 14916 37.25 (+0.05)         Summer of Soul (SUMOS) 150000 0.23 (0.00)         Adria Arjona (AARJO) 25000 61.07 (+0.33)         The Harder They Fall (THTF) 150000 0.31 (+0.13)         The Harder They Fall (THTF) 150000 0.31 (+0.13)         The Harder They Fall (THTF) 150000 0.31 (+0.13)         Little America (LITAM) 150000 20.78 (+0.29)         Jumanji sequel (JUMN3) 9999 111.27 (+0.18)         Jumanji sequel (JUMN3) 9999 111.27 (+0.18)         Jonny Quest (JQUES) 100000 2.32 (-0.58)         The Graveyard Book (GRVBK) 9000 0.59 (-0.05)         Morbius (MORBI) 50000 102.42 (+0.44)         Jumanji sequel (JUMN3) 104 111.27 (+0.18)         Space Jam: A New Legacy (SJAM2) 8000 69.63 (+0.22)         Morbius (MORBI) 150000 102.42 (+0.44)         Space Jam: A New Legacy (SJAM2) 8000 69.63 (+0.22)