The first trailer for the low budget horror film Paranormal Activity [PNACT] showed mostly the audience reactions during a film screening and then urged moviegoers to "demand it" to open in their cities. The viral campaign worked better than anyone could have imagined. Paramount has now cut a "regular" trailer for Paranormal Activity, which expands wide into 760 theater this weekend, and then over 2000 theaters next weekend.
Tag(s): PNACT