SPIN FACTOR®

The HSX Blog



Whisper Numbers: Spy takes on Insidious, Entourage

June gloom has arrived in Hollywood, but the weekend box office should shine brightly. Melissa McCarthy [MMCCA] plays Spy [SCOPR] in the R-rated action comedy spoofing the likes of James Bond. The Fox release reunites McCarthy with director Paul Feig [PFEIG] from Bridesmaids and The Heat, the latter of which debuted two years ago at $39.1 million. Spy will probably fall short of that mark since there has not been any advance ticket sales comparison with The Heat. The marketing campaign has been funny enough, and the concept will draw a broader audience than last year's Tammy, which debuted with $21.6 million. Co-star Jason Statham [JSTAT] should also help bringin male action fans. Showing in 3711 theaters, Spy could uncover $36 million.

After its better than expected debut, San Andreas [SANDR] is likely to experience an aftershock drop of more than 50% to around $26 million.

Focus targets horror fans with the Blumhouse-produced prequel Insidious: Chapter 3 [NSID3].  Chapter 2 opened to a whopping $40.3 million in September 2013, but this third film lacks previous stars Rose Byrne and Patrick Wilson. The PG-13 rated Insidious: Chapter 3 should still be able to attract at least half of those moviegoers and bring in $23 million from over 3000 locations.

Four years after ending its run on HBO, Entourage [ENTOR] finally continues the story of four bros living the Hollywood dream on the big screen. The R-rated comedy opened on Wednesday and took in $5.4 million, $2.2 million of which came on Tuesday night. Reviews have been mixed, but that’s not going to matter to the fans of what is essentially the male version of Sex and the City. Screening in 3058 theaters, Entourage may rope in $14 million over the weekend.

That’s the whisper from the virtual trading floor.



Tag(s): MMCCA, SCOPR, PFEIG, JSTAT, SANDR, NSID3, ENTOR

View more Blog posts »



By Box Office Whisperer on Thursday, June 4, 2015 @ 04:48 PM 2683 views

Recent Comments

    No recent comments.



Rental Family (RNTLF) 400 6.06 (-0.54)          The Backrooms (BACRM) 10000 25.37 (-0.46)          A Big Bold Beautiful Journey (ABBBJ) 20000 49.98 (+0.53)          Red Sonja (SONJA) 10000 1.68 (+0.22)          The Naked Gun (NKGUN) 1234 87.84 (+0.11)          Artificial (AIFIC) 110000 27.01 (+1.17)          Brian (BRIAN) 10000 4.63 (+0.63)          The Last Train From Hiroshima (TLTFH) 123 34.21 (+0.03)          Featherwood (FTHRW) 40000 10.32 (+0.89)          The Backrooms (BACRM) 75000 25.37 (-0.46)          Bunker (BUNKR) 20000 7.59 (+0.85)          Bunker (BUNKR) 1234 7.59 (+0.85)          Monster High (MONHI) 110000 30.10 (-1.50)          Soulm8te (SOM8T) 1234 24.77 (+0.32)          Old Gold Mountain (OGMTN) 150000 17.05 (-0.95)          Elden Ring (ELDEN) 1234 61.28 (+0.10)          Superman (SUPRM) 20000 286.49 (+2.46)          Featherwood (FTHRW) 150000 10.32 (+0.89)          Featherwood (FTHRW) 150000 10.32 (+0.89)          Featherwood (FTHRW) 150000 10.32 (+0.89)          Red Sonja (SONJA) 150000 1.68 (+0.22)          Miles & Juliette (MILJU) 150000 6.21 (-0.05)          Superman (SUPRM) 150000 286.49 (+2.46)          Featherwood (FTHRW) 150000 10.32 (+0.89)          Elden Ring (ELDEN) 65000 61.28 (+0.10)          Soulm8te (SOM8T) 150000 24.77 (+0.32)          Superman (SUPRM) 45000 286.49 (+2.46)          Artificial (AIFIC) 150000 27.01 (+1.17)          Old Gold Mountain (OGMTN) 150000 17.05 (-0.95)          Bunker (BUNKR) 50000 7.59 (+0.85)          Red Sonja (SONJA) 150000 1.68 (+0.22)          Voltron (VOLTN) 50000 24.99 (+0.04)          Misdirection (MSDRC) 150000 2.05 (+0.49)          Misdirection (MSDRC) 150000 2.05 (+0.49)          Featherwood (FTHRW) 150000 10.32 (+0.89)          Featherwood (FTHRW) 150000 10.32 (+0.89)          Artificial (AIFIC) 100000 27.01 (+1.17)          Artificial (AIFIC) 100000 27.01 (+1.17)          Frankenstein (FRNST) 150000 2.84 (-0.01)          Star Trek Origin Story (TREK4) 5601 30.95 (0.00)          Smurfs - Opening Weekend (SMRF4.OW) 100000 19.41 (-0.06)          Bunker (BUNKR) 100000 7.59 (+0.85)          Nicholas Braun (NBRAU) 410 12.41 (+0.10)          Maggie Q (MQUIG) 100 67.21 (+0.50)          28 Years Later (28LT3) 150000 68.59 (-0.25)          Brian (BRIAN) 100000 4.63 (+0.63)          Last Days (LDJAC) 100 2.13 (+0.07)          Hot Wheels (HOTWH) 100 25.52 (+0.26)          Misdirection (MSDRC) 149932 2.05 (+0.49)          Brian (BRIAN) 150000 4.63 (+0.63)