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Box Score: The American won first place over the holiday weekend.

As Americans enjoy the long holiday weekend celebrating Labor Day, The American [THEAM] came out on top at the weekend box office with an estimated $16.4 million over the 4-day weekend and $19.5 million since Wednesday.  Focus Features successfully marketed the George CLooney [GCLOO] drama as a Bourne-esque action thriller since its audience gave the film the awful low CinemaScore grade of D-. 

The Mexploitation film Machete [MCHTE] finished second with an estimated $14.0 million.  Unsurprisingly, Latinos made up a majority of its patrons at 60%. 

Takers [TAKER] placed third with $13.5 million over the long weekend.  Comparing the 3-day portion of the weekend, the heist film dropped 47% from its debut.  Meanwhile, The Last Exorcism [LXORC] tumbled 64% from its opening and grossed $8.8 million for the holiday weekend.

A romantic comedy about a cross-country relationship proved too serious for moviegoers as Going the Distance [GDIST] banked just $8.6 million over the Labotr Day weekend.  Appealing to mostly adult women, the film is likely to have the best legs out of the three new openers. 

 

 

Rank TITLE F-S-S-M TOTAL
1 THE AMERICAN $16,395,249 $19,540,627
2 MACHETE $14,000,000 $14,000,000
3 TAKERS $13,500,000 $39,951,000
4 THE LAST EXORCISM $8,780,000 $33,550,000
5 GOING THE DISTANCE $8,610,000 $8,610,000
6 THE EXPENDABLES $8,500,000 $94,070,000
7 THE OTHER GUYS $6,650,000 $108,116,000
8 EAT, PRAY, LOVE $6,250,000 $70,354,000
9 INCEPTION $5,850,000 $278,433,000
10 NANNY MCPHEE RETURNS $4,671,300 $23,537,275
11 THE SWITCH $3,930,000 $22,305,000
12 VAMPIRES SUCK $3,800,000 $33,098,657

Source: Exhibitor Relations Co.



Tag(s): THEAM, GCLOO, MCHTE, TAKER, LXORC, GDIST

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By Antibody on Monday, September 6, 2010 @ 11:11 AM 2210 views

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