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Whisper Numbers: Just Go With It or Never Say Never?

After a few uneventful weekends at the box office, Hollywood is back in force with four new wide releases. The number one position looks to come down to a battle between a reliable comedic star and a new kid on the scene.  Adam Sandler [ASAND] has been a consistent draw for over a decade delivering $100 million grossers with $30 million plus openings. His latest PG-13 rated comedy Just Go With It [JGWIT] gets additional starpower from Jennifer Aniston [JANIS].  Sony’s marketing has been split between playing up the romantic comedy to women and featuring swimsuit model Brooklyn Decker for men. Opening in 3548 theaters, Just Go With It may deliver about $32 million.

Justin Bieber: Never Say Never [JBI3D] could challenge for the top spot if Bieber fever reaches the level of Hannah Montana & Miley Cyrus, which debuted with $31.1 million. The 3D documentary/concert film looks to bring out his legion of tween fans as well as religious parents receptive to his inspirational story. Breaking into 3105 theaters, Justin Bieber could attain $27 million.

Disney is releasing the 3D animated Gnomeo & Juliet [GNOME] just ahead of Valentine’s Day. The G-rated adaptation of the Shakespeare romance hopes to appeal to family audience with children too young to care about Justin Bieber. Gnomeo & Juliet could bring in $14 million from 2994 locations.

Channing Tatum [CTATU] stars in the action adventure The Eagle [EAGLN] set in Roman times. The PG-13 rated film doesn’t offer anything new in the genre and should attract a predominantly male audience. Marching into 2296 theaters, The Eagle may tally $8 million.

With all the competition from newcomers, last weekend’s top film The Roommate [RMATE] looks to fall more than 50% to around $7 million.

That’s the whisper from the trading floor.



Tag(s): ASAND, JGWIT, JANIS, JBI3D, GNOME, CTATU, EAGLN, RMATE

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By Box Office Whisperer on Thursday, February 10, 2011 @ 04:09 PM 5424 views

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Super Mario World aka The Super (MARI2) 18600 434.59 (+4.28)          Smurfs (SMRF4) 25000 34.66 (-2.30)          Wind of Change (WNDOC) 25000 8.11 (+0.72)          Harvest (HARVS) 149995 0.73 (-0.27)          The Bride! (BRIDE) 800 66.34 (+0.57)          Harmonia (HARMO) 149995 5.20 (-0.80)          The Valley (VALEY) 150000 30.00 (0.00)          I Know What You Did Last Summer (IKNO4) 150000 41.29 (-2.58)          The Valley (VALEY) 150000 30.00 (0.00)          The Authority (AUTHO) 10800 24.17 (-0.38)          Planet of the Apes sequel (APES5) 9200 89.31 (-0.38)          Planet of the Apes sequel (APES5) 5800 89.31 (-0.38)          Just Watch Me (JUSWM) 20000 3.92 (+0.03)          The Valley (VALEY) 150000 30.00 (0.00)          The Joy Luck Club 2 (TJLC2) 4000 8.14 (+0.01)          Clayface (CLAYF) 8700 72.59 (+0.91)          Blade (BLAD1) 800 48.12 (-0.35)          Sunflower (SFLWR) 4000 6.84 (+0.01)          Blade (BLAD1) 400 48.12 (-0.35)          Alpha Gang (ALPHG) 150000 6.38 (+1.70)          Do Not Enter aka Creepers (CREPR) 10000 2.58 (+0.01)          The Dog Stars (DOGST) 86000 55.07 (-0.15)          Above The Below (ABELW) 4000 7.50 (+0.01)          Harmonia (HARMO) 10000 5.20 (-0.80)          The Matrix 5 (MTRX5) 2000 22.71 (+0.02)          Spider-Woman (SPDWM) 2000 20.69 (+0.02)          Shout It Out Loud (SHIOL) 150000 28.00 (+1.20)          The Valley (VALEY) 150000 30.00 (0.00)          Wife & Dog (WIFDG) 2000 11.41 (0.00)          The Thomas Crown Affair (TTCAF) 5000 31.05 (-0.35)          The Valley (VALEY) 50001 30.00 (0.00)          Girls Trip 2 (GRLT2) 65331 14.68 (+1.77)          I Know What You Did Last Summer (IKNO4) 60356 41.29 (-2.58)          Teen Titans (TEENT) 5000 59.81 (+0.78)          Teen Titans (TEENT) 10000 59.81 (+0.78)          Super Mario World aka The Super (MARI2) 28000 434.59 (+4.28)          Shout It Out Loud (SHIOL) 10000 28.00 (+1.20)          Keeper (KEEPR) 30000 29.77 (+2.36)          The Pack (TPACK) 2000 7.50 (-0.01)          Keeper (KEEPR) 10000 29.77 (+2.36)          The Valley (VALEY) 100 30.00 (0.00)          Metal Men (METAL) 1000 10.78 (-0.01)          Freakier Friday (FREK2) 150000 102.90 (-1.01)          The Freshening (FRSHN) 3000 4.98 (-0.01)          Zatanna (ZATAN) 2000 5.90 (-0.02)          Boner aka Rise (VIAGR) 4000 3.48 (-0.02)          Girls Trip 2 (GRLT2) 90000 14.68 (+1.77)          They Will Kill You (TWKYU) 1000 10.98 (-0.04)          Sugar Bandits (SUGBN) 1000 18.97 (-0.02)          Alpha Gang (ALPHG) 20000 6.38 (+1.70)