Bieber Fever proved infectious as girls drove Justin Bieber: Never Say Never [JBI3D] within a million of Just Go With It [JGWIT]. The Adam Sandler [ASAND] comedy grossed an estimated $31.0 million, while the Bieber concert movie earned an estimated $30.3 million. Women surprisingly made up 60% of Just Go With It as Sandler broadened his appeal beyond his male-targeted comedic roots. The romantic comedy should get a boost from Valentine's Day on Monday and maintain its box office legs . On the otherhand, Justin Bieber: Never Say Never is likely to have been frontloaded by the teen idol's rabid fanbase, 84% of which was female during opening weekend.
Gnomeo and Juliet [GNOME] opened in third place with a strong $25.5 million. The Disney brand and marketing machine brought out the family audience in a marketplace without much competition for animated fares.
The historical action adventure The Eagle [EAGLN] raked in $8.6 million to debut at the fourth spot.
Last weekend leader The Roommate [RMATE] dropped 44% to $8.4 million for fifth overall.
| Rank | TITLE | F-S-S | TOTAL |
| 1 | JUST GO WITH IT | $31,000,000 | $31,000,000 |
| 2 | JUSTIN BIEBER: NEVER SAY NEVER | $30,260,000 | $31,003,000 |
| 3 | GNOMEO AND JULIET | $25,500,000 | $25,500,000 |
| 4 | THE EAGLE | $8,589,219 | $8,589,219 |
| 5 | THE ROOOMMATE | $8,400,000 | $26,000,000 |
| 6 | THE KING'S SPEECH | $7,412,000 | $93,857,000 |
| 7 | NO STRINGS ATTACHED | $5,645,000 | $59,866,000 |
| 8 | SANCTUM | $5,131,760 | $17,505,130 |
| 9 | TRUE GRIT | $3,770,000 | $160,340,000 |
| 10 | THE GREEN HORNET | $3,600,000 | $92,300,000 |
| 11 | THE RITE | $3,220,000 | $28,826,000 |
| 12 | THE MECHANIC | $3,135,000 | $25,350,732 |
Source: Exhibitor Relations Co.
Tag(s): JBI3D, JGWIT, ASAND, GNOME, EAGLN, RMATE