SPIN FACTOR®

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Box Score: Adam Sandler just ahead of Justin Bieber

Bieber Fever proved infectious as girls drove Justin Bieber: Never Say Never [JBI3D] within a million of Just Go With It [JGWIT].  The Adam Sandler [ASAND] comedy grossed an estimated $31.0 million, while the Bieber concert movie earned an estimated $30.3 million.  Women surprisingly made up 60% of Just Go With It as Sandler broadened his appeal beyond his male-targeted comedic roots.  The romantic comedy should get a boost from Valentine's Day on Monday and maintain its box office legs . On the otherhand,  Justin Bieber: Never Say Never is likely to have been frontloaded by the teen idol's rabid fanbase, 84% of which was female during opening weekend. 

Gnomeo and Juliet [GNOME] opened in third place with a strong $25.5 million.  The Disney brand and marketing machine brought out the family audience in a marketplace without much competition for animated fares.

The historical action adventure The Eagle [EAGLN] raked in $8.6 million to debut at the fourth spot.

Last weekend leader The Roommate [RMATE] dropped 44% to $8.4 million for fifth overall.

 

Rank TITLE F-S-S TOTAL
1 JUST GO WITH IT $31,000,000 $31,000,000
2 JUSTIN BIEBER: NEVER SAY NEVER $30,260,000 $31,003,000
3 GNOMEO AND JULIET $25,500,000 $25,500,000
4 THE EAGLE $8,589,219 $8,589,219
5 THE ROOOMMATE $8,400,000 $26,000,000
6 THE KING'S SPEECH $7,412,000 $93,857,000
7 NO STRINGS ATTACHED $5,645,000 $59,866,000
8 SANCTUM $5,131,760 $17,505,130
9 TRUE GRIT $3,770,000 $160,340,000
10 THE GREEN HORNET $3,600,000 $92,300,000
11 THE RITE $3,220,000 $28,826,000
12 THE MECHANIC $3,135,000 $25,350,732

Source: Exhibitor Relations Co.



Tag(s): JBI3D, JGWIT, ASAND, GNOME, EAGLN, RMATE

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By Antibody on Sunday, February 13, 2011 @ 10:56 AM 2456 views

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