SPIN FACTOR®

The HSX Blog



Whisper Numbers: Are moviegoers hip to Hop?

Universal gets a jump start on the Easter holiday four weeks away with the family comedy Hop [IHOP] about the Easter Bunny heir who would rather be a drummer. The PG-rated film mixes live-action and animation much like director Tim Hill’s previous effort Alvin and the Chipmunks. The marketing has emphasized that the animation is from the producers of the smash hit Despicable Me. The cute characters should appeal to children and parents alike. Jumping into 3577 theaters, Hop could collect $26 million for first place.

The sci-fi thriller Source Code [SCODE] stars Jake Gyllenhaal [JGYLL] as a soldier who has to relive the eight minutes leading up to a train explosion over and over again in order to track down the identity of the bomber. While the PG-13 rated film targets men, Summit hopes the romantic angle with Michelle Monaghan [MMONA] will appeal to women. Critics' reviews have been excellent which should reassure adult moviegoers. Source Code could download $17 million from 2961 locations.

Diary of a Wimpy Kid: Roderick Rules [WIMP2] opened a tad higher than the first film, which dropped 54% in its second weekend. The sequel probably could hold a little better in its sophomore session with a 50% decay to $12 million.

The horror film Insidious [NSIDI] is the first release from new distributor FilmDistrict, so its marketing prowess is unknown. PG-13 rated horror films typically appeal to female teens, a demo which has been lacking in film choices, horror and otherwise. Debuting in 2408 theaters, Insidious could gross anout $9 million.

The vivid fantasy Sucker Punch [SUCKP] failed to draw an audience outside the genre fanboys. The film was already front-loaded within its first weekend so expect a tumble around 58% in its second weekend to bring in $8 million.

That’s the whisper from the trading floor.



Tag(s): IHOP, SCODE, JGYLL, MMONA, WIMP2, NSIDI, SUCKP

View more Blog posts »



By Box Office Whisperer on Thursday, March 31, 2011 @ 04:03 PM 2675 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


#Scream grossed an estimated $13.35M Friday including previews at the #boxoffice https://t.co/MfETJP7iqg       #Belle booked $727K on Friday including previews at the #boxoffice https://t.co/fLReeKHuL9       First Look at Leslie Grace as #Batgirl https://t.co/0tvj2Tt4a3       Trailer for Last Looks aka Waldo starring Charlie Hunnam and Mel Gibson https://t.co/J4mnaZ5FeC       Danny Ramirez joins Stars at Noon        #Cyrano has postponed its release date until February 25th https://t.co/nTVLh4QmJU       #Scream rung up $3.5M in Thursday night previews at the #boxoffice https://t.co/kuUY7TEcwo       Trade TVStock of #Pivoting, new TV series Thursday nights on #FOX https://t.co/7GjMcAROX5       Whisper Numbers: #Scream set to dial up first place at the box office. #HSX weekend forecast.…       MGM to distribute The Interpreter aka Untitled Afghan war movie starring Jake Gyllenhaal directed by Guy Ritchie      
Poor Things (PRTHN) 2000 9.58 (-0.04)         Mortal Kombat sequel (MKMB2) 1000 18.48 (-0.04)         In The Lost Lands (INTLL) 1000 23.30 (-0.04)         The Tree (TTREE) 1000 13.48 (-0.06)         Sidekicks (SDKCK) 1000 16.15 (-0.06)         Patty Jenkins (PJENK) 15000 104.82 (+0.26)         In The Land Of Saints And Sinner (ILSAS) 1000 11.19 (-0.06)         El-Alamein (ELALM) 1000 12.17 (-0.06)         Down Under Cover (DWNUC) 2000 7.48 (-0.06)         Dark Army (DARKA) 1000 18.61 (-0.06)         Fast & Furious 11 (FAF11) 150000 114.56 (+4.56)         Good Bad & Undead (GBUND) 1000 12.96 (-0.07)         Black Friday (BLKFR) 2000 9.71 (-0.07)         Sing 2 $125M Blockbuster Warrant (SING2.BW) 25000 5.00 (0.00)         That Christmas (THCHR) 1000 19.51 (-0.08)         Searching 2 (SARC2) 1000 10.23 (-0.08)         Django/Zorro (DJAN2) 1000 18.04 (-0.08)         Dirty Dancing sequel (DANC3) 1000 14.93 (-0.10)         True Haunting (TRUEH) 1000 12.73 (-0.12)         Dangerous (DNRUS) 150000 0.04 (+0.01)         Batgirl (BATGR) 1 27.57 (-2.38)         A Head Full of Ghosts (AHFOG) 1000 10.21 (-0.11)         Hunger Games: The Ballad of Song (HGAM5) 75000 71.09 (-1.65)         Summer Lovin' (SUMLV) 1000 14.62 (-0.12)         Co-Parenting (COPRN) 1000 10.47 (-0.12)         Batgirl (BATGR) 1 27.57 (-2.38)         By All (BYALL) 1000 20.58 (-0.14)         Dragon Ball Super: Super Hero (DBSSH) 1000 14.83 (-0.15)         Stu (STU) 3000 4.75 (-0.20)         The King's Man (KTSS3) 150000 28.68 (-0.50)         Greenland: Migration (GRNL2) 1000 23.56 (-0.20)         The King's Man (KTSS3) 150000 28.68 (-0.50)         Black Five (BLAC5) 1000 12.61 (-0.28)         The Interpreter (NTRPR) 1000 15.65 (-0.34)         Joe Alwyn (JALWY) 24995 20.23 (+0.02)         Timothee Chalamet (TCHAL) 25000 51.67 (+0.16)         The Literary Fund (BOOKS) 1000 35.11 (-0.05)         Knives Out 2 (KNIV2) 15000 12.52 (+1.32)         Sing 2 $125M Blockbuster Warrant (SING2.BW) 25000 5.00 (0.00)         Fast & Furious 11 (FAF11) 8000 114.56 (+4.56)         Gladiator 2 (GLAD2) 10000 37.23 (+1.22)         Fast & Furious 11 (FAF11) 150000 114.56 (+4.56)         Fast & Furious 11 (FAF11) 150000 114.56 (+4.56)         James Bond 26 (JB26) 987 108.00 (-0.33)         Jackass Forever (JCKA5) 5000 41.96 (+0.42)         Belle (BELE) 150000 5.46 (+0.40)         Belle (BELE) 150000 5.46 (+0.40)         Belle (BELE) 150000 5.46 (+0.40)         Sing 2 $125M Blockbuster Warrant (SING2.BW) 25000 5.00 (0.00)         Scream (SCRM5) 25000 63.20 (+1.93)