SPIN FACTOR®

The HSX Blog



Whisper Numbers: Madea’s Big Happy Family takes over Easter.

The Easter holiday weekend brings a new film from prolific writer-director Tyler Perry [TPERR], Madea’s Big Happy Family [MDBHF] featuring Perry corss-dressing as the popular grandma character. Perry's fanbase of church-going, older black women has consistently turned out for his films. Last Easter, Why Did I Get Married Too opened to $29.3 million. His last two Madea films were released in 2009. Madea Goes to Jail opened with $41 million in February, while I Can Do Bad All By Myself debuted with $23.5 million in September. With a prime Easter weekend slot, the PG-13 rated Madea’s Big Happy Family should fall closer to the higher end. Opening in 2288 theaters, Madea’s Big Happy Family could gather $32 million.

After a strong opening, the animated birds of Rio [RIO] look to continue to soar over the holiday weekend. A decline around 35% would net another $24 million.

Reese Witherspoon [RWITH] and Robert Pattinson [RPATT] star in the romance Water for Elephant [WELPH] based on the bestselling novel. Adult women are the prime target audience for the PG-13 rated film. Fox hopes Pattinson will attract his young female fans, but his draw outside Twilight is limited as Remember Me opened to just $8.1 million. Witherspoon’s starpower has diminished since she moved away from romantic comedies. The lack of options for sophisticated moviegoers and the date crowd could work in its favor.  Water for Elephant may pull in around $16 million from 2817 locations.

Scream 4 [SCRM4] did not appeal to anyone outside the older fans of the franchise. The horror sequel is likely to tumble more than 55% to $8 million.  Hop [IHOP] should be helped by the Easter holiday and bounce back with $7 million.

Disneynature offers the documentary African Cats [AFCAT] to celebrate Earth Day. Last year’s entry, Oceans opened on a Thursday and earned $6.1 million over the weekend. African Cats should be helped by school outings on Friday, but Saturday and Sunday may pass stiffer competition from other family films. Debuting in 1220 theaters, African Cats could capture $6 million.

That’s the whisper from the trading floor.



Tag(s): TPERR, MDBHF, RIO, RWITH, RPATT, WELPH, SCRM4, IHOP, AFCAT

View more Blog posts »



By Box Office Whisperer on Thursday, April 21, 2011 @ 03:09 PM 4956 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


Max Greenfield, Marisol Nichols, Betsy Brandt, and Carmen Salinas join The Valet        Trailer for Queen Bees starring Ellen Burstyn https://t.co/6OXOto9PPV       David Tennant, Ariyon Bakare and Rob Brydon join The Amazing Maurice        Trailer for The House Next Door: Meet the Blacks 2 https://t.co/F9tyuSDtDl       Where The Crawdads Sing gets June 24, 2022 release date        Whisper Numbers: #WrathOfMan leads off the summer movie season. #HSX #BoxOffice Forecast https://t.co/oRbTNuHNo2       Amazon Studios is acquiring #Cinderella from Sony Pictures       #Infinite will skip theaters and go straight to Paramount+ in June        New trailer for A Quiet Place Part II https://t.co/4DnmP4KATN       The 355 moves its release date up a week to January 7, 2022 https://t.co/pALtpcUtdo      
Flamin' Hot (FLMNH) 150000 9.01 (-0.32)         The Valet (TVALT) 150000 19.37 (+1.68)         Three Thousand Years of Longing (3TYOL) 6000 24.80 (+0.07)         Infinite (INFIN) 100000 6.15 (-1.35)         Snow White and the Seven Dwarfs (SNWHT) 500 109.32 (-2.14)         Cinderella (CNDRL) 100000 11.02 (-3.38)         Every Other Weekend (EOWKN) 50000 0.03 (-0.04)         Moffie (MOFFI) 149999 0.03 (-0.05)         Moffie (MOFFI) 9000 0.03 (-0.05)         Flamin' Hot (FLMNH) 50000 9.01 (-0.32)         Memory (MMORY) 5403 15.36 (+0.31)         Women Talking (WMTLK) 150000 10.00 (0.00)         The House Next Door: Meet the Bl (MTBL2) 150000 2.00 (0.00)         Wrath of Man (VGLNC) 100000 27.71 (-0.68)         The Lion King prequel (LION2) 150000 189.92 (+2.12)         The Lion King prequel (LION2) 150000 189.92 (+2.12)         Memory (MMORY) 8345 15.36 (+0.31)         The Valet (TVALT) 150000 19.37 (+1.68)         The Valet (TVALT) 150000 19.37 (+1.68)         Memory (MMORY) 5500 15.36 (+0.31)         Women Talking (WMTLK) 1 10.00 (0.00)         Memory (MMORY) 65000 15.36 (+0.31)         The Amazing Maurice (AMAUR) 150000 20.65 (+0.87)         The Amazing Maurice (AMAUR) 150000 20.65 (+0.87)         Limbo (LMBO) 150000 0.25 (-0.13)         The Valet (TVALT) 150000 19.37 (+1.68)         The Valet (TVALT) 150000 19.37 (+1.68)         Sunset Boulevard (SBLVD) 50000 3.57 (-0.17)         A Quiet Place 3 aka A Quiet Worl (AQPL3) 270 58.75 (+0.29)         Women Talking (WMTLK) 150000 10.00 (0.00)         The House Next Door: Meet the Bl (MTBL2) 150000 2.00 (0.00)         Memory (MMORY) 25000 15.36 (+0.31)         Moffie (MOFFI) 9000 0.03 (-0.05)         Flag Day (FLAGD) 150000 0.86 (-0.01)         Sonic the Hedgehog 2 (SONC2) 500 92.89 (-0.25)         One Life (1LIFE) 150000 3.99 (+0.23)         One Life (1LIFE) 150000 3.99 (+0.23)         Memory (MMORY) 9900 15.36 (+0.31)         Die in a Gunfight (DINGF) 150000 1.31 (-0.07)         The Matrix Resurrections (MTRX4) 100000 94.65 (+0.16)         Memory (MMORY) 4550 15.36 (+0.31)         Memory (MMORY) 550 15.36 (+0.31)         Memory (MMORY) 10000 15.36 (+0.31)         Women Talking (WMTLK) 150000 10.00 (0.00)         The Valet (TVALT) 150000 19.37 (+1.68)         Memory (MMORY) 150000 15.36 (+0.31)         The House Next Door: Meet the Bl (MTBL2) 150000 2.00 (0.00)         Blade (BLAD1) 500 117.16 (+0.59)         Ballerina (BLRNA) 500 22.17 (+0.52)         Indiana Jones 5 (INDI5) 5000 126.20 (+0.56)