SPIN FACTOR®

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Whisper Numbers: Horrible Bosses and Zookeeper fight for seconds.

Two new comedies enter the box office fray this weekend but neither will be strong enough to unseat Transformers: Dark of the Moon [TFRM3] from the top spot. Even though the 3D sequel has been generating strong word of mouth, record opening weekends usually lead to a significant drop-off.   Transformers: Dark of the Moon may phase out around 55% to $45 million, a still stellar second weekend.

Horrible Bosses [HRBOS] looks to keep the streak of R-rated comedy hits going this summer. The ensemble cast features Jason Bateman [JBATE], Jason Sudeikis [JSUDE] and Charlie Day [CDAY] as three hapless buddies who want to kill their employers played by Kevin Spacey [KSPAC], Jennifer Aniston [JANIS] and Colin Farrell [CFARR]. While each star on its own is not a box office draw, their combined star wattage should attract adult moviegoers of both genders. The story concept is relatable and easy to market. Opening in 3040 theaters, Horrible Bosses could squeeze out about $27 million.

Kevin James [KJAME] toplines the PG-rated comedy Zookeeper [ZOOKP]. Sony picked up the film which was originally set for release last year by MGM. The long stay may have cool off James’ heat from 2009’s Paul Blart: Mall Cop, which opened to $31.8 million. Adults already saw James play a similar man getting dating advice in Hitch, so the only difference in Zookeeper are the talking animals, which appeal primarily to young children. Competition for the family crowd should be minimal as Cars 2 [CARS2] and Mr. Popper’s Penguins [POPNG] are fading. Displaying in 3482 theaters, Zookeeper could rein in around $22 million.

Cars 2 is not holding as well as previous Pixar films. Fast running out of gas, the sequel may decline to $14 million for its third weekend.

Only senior citizens are showing interest in Larry Crowne [LCROW]. The comedy looks to drop 45% in its second frame to about $7 million.

That’s the whisper from the trading floor.



Tag(s): TFRM3, HRBOS, JBATE, JSUDE, CDAY, KSPAC, JANIS, CFARR, KJAME, ZOOKP, CARS2, POPNG, LCROW

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By Box Office Whisperer on Thursday, July 7, 2011 @ 03:32 PM 6353 views

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Heat 2 (HEAT2) 150000 30.00 (0.00)         Despicable Me 4 (DESM4) 150000 171.01 (+0.61)         Migration (MIGRT) 150000 58.05 (-0.25)         The Batman 2 (TBAT2) 150000 209.44 (-0.24)         David Strathairn (DSTRA) 20000 35.82 (-0.08)         Harris Dickinson (HDICK) 25000 42.53 (+0.17)         Kraven the Hunter (KRAVN) 150000 114.61 (-1.05)         Dragon Ball Super: Super Hero - (DBSSH.OW) 25000 14.58 (-0.39)         Dragon Ball Super: Super Hero - (DBSSH.OW) 25000 14.58 (-0.39)         Deadpool 3 (DEAD3) 150000 187.22 (-0.78)         The Beekeeper (BEKPR) 150000 24.85 (-1.12)         Gran Turismo (GTURS) 150000 61.38 (-1.47)         Cleopatra - Paramount (CEOPT) 150000 28.43 (-2.94)         Uncharted 2 (UNCH2) 150000 48.87 (+0.78)         Dungeons & Dragons: Honor Among (DNDGN) 150000 89.74 (+0.95)         Taylour Paige (TPAIG) 20000 9.38 (-0.91)         Oppenheimer (OPHMR) 150000 123.45 (+1.38)         Taylour Paige (TPAIG) 20000 9.38 (-0.91)         Heat 2 (HEAT2) 25000 30.00 (0.00)         The Fall Guy (FALGY) 25000 44.53 (+2.02)         Heat 2 (HEAT2) 150000 30.00 (0.00)         The Fall Guy (FALGY) 25000 44.53 (+2.02)         Michael Cera (MCERA) 5000 11.15 (+0.11)         John Krasinski (JKRAS) 25000 87.56 (-0.50)         Jason Bateman (JBATE) 25000 87.22 (+1.00)         Heat 2 (HEAT2) 150000 30.00 (0.00)         Josh Hutcherson (JHUTC) 25000 98.09 (+0.50)         Samuel L. Jackson (SLJAC) 5000 23.92 (+1.22)         Untitled Formula 1 Project (FORM1) 149999 33.15 (-1.16)         Horizon (HORZN) 9000 36.17 (+3.62)         Heat 2 (HEAT2) 150000 30.00 (0.00)         ABC: The Rookie: Feds (TRFEDS) 25000 11.30 (+1.30)         Aladdin 2 (ALAD2) 150000 66.15 (-0.21)         NBC: Quantum Leap (QTLEAP) 25000 11.98 (+1.98)         Gabby Giffords Won’t Back Down (GGWBD) 150000 0.11 (+0.02)         May December (MADEC) 150000 6.54 (-0.48)         May December (MADEC) 150000 6.54 (-0.48)         Loving Highsmith (LHISM) 150000 0.51 (-0.13)         Secret Headquarters (SECHQ) 150000 0.06 (-0.01)         Loving Highsmith (LHISM) 150000 0.51 (-0.13)         The Incredible Hulk 2 aka World (THLK2) 9999 97.17 (-0.83)         The Incredible Hulk 2 aka World (THLK2) 15000 97.17 (-0.83)         Fall (FALL) 150000 6.42 (-0.59)         Bullet Train (BULTR) 35000 87.30 (-0.25)         Mack & Rita (MACRT) 150000 4.48 (-1.50)         Bodies Bodies Bodies (BODIS) 60000 9.88 (-1.28)         Bodies Bodies Bodies (BODIS) 150000 9.88 (-1.28)         Supergirl (SUPGR) 25000 19.03 (-0.07)         Supergirl (SUPGR) 50000 19.03 (-0.07)         M3GAN (M3GAN) 40000 18.03 (+0.03)