SPIN FACTOR®

The HSX Blog



Whisper Numbers: Can anyone out earn The Help over Labor Day Weekend?

The summer movie season comes to an end as three new films open over the long Labor Day weekend. The sci-fi horror Apollo 18 [APO18] appears to have to best chance to break out. The Weinstein Co. film is the latest entry in the “lost footage” sub-genre of horror popularized by Paranormal Activity and purports to show what happened to the astronauts of a secret last mission to the moon. With a cast of unknowns, the film will have to draw on its premise alone. The PG-13 rating should bring out the teen target audience. Launching in 3328 theaters, Apollo 18 could land around $16 million over the four-day holiday weekend.

If Apollo 18 should falter, The Help [THELP] could hang on to the top spot for a third weekend. The drama recently crossed the $100 million mark and could add another $15 million over the long weekend.

Relativity unleashes its own PG-13 rated horror film with the self-explanatory titled Shark Night 3D [SHK3D]. Last year, Piranha 3D featuring R-rated gore and nudity took in $10.1 million. Shark Night 3D is opening against a glut of 3D horror competitors this year which have all under-performed. Released in 2806 theaters, Shark Night 3D may draw in $11 million through Monday.

Focus targets older adult moviegoers with the spy thriller The Debt [TDEBT] starring Sam Worthington [SWORT] and Helen Mirren [HMIRR]. The R-rated film has earned respectable reviews and opening on Wednesday, where it grossed $0.97 million, should spread the word of mouth. George Clooney’s The American also opened on the Wednesday before Labor Day last year grossing $1.7 million on its way to $16.7 million from Friday to Monday. With less starpower and only 1786 locations, The Debt could settle with $7 million over the four-day weekend.

After hurricane Irene took away some of its opening weekend business, the actioner Colombiana [CLMBA] looks to make up $7 million over the holiday weekend.

That’s the whisper from the trading floor.



Tag(s): APO18, THELP, SHK3D, TDEBT, SWORT, HMIRR, CLMBA

View more Blog posts »



By Box Office Whisperer on Thursday, September 1, 2011 @ 03:10 PM 2440 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


Kathy Bates joins Are You There God? It’s Me, Margaret        Netflix to distribute Operation Mincemeat        New trailer for Bad Trip, only on Netflix March 26th https://t.co/pF2N8DPZPi       First trailer for #Voyagers starring Tye Sheridan and Lily-Rose Depp https://t.co/l5zpOSlkOV       New NBC series #Debris premieres tonight. Trade its TVStock on #HSX https://t.co/jUYlPrkIyi       Weekend Box Office Actuals: 1. Tom & Jerry $14.1M       #Coming2America will open in theaters this Thursday, March 4 https://t.co/iZ8Op9310e       Jessica Alexander has joined the cast of Disney's The Little Mermaid        Ariana Greenblatt joins Borderlands as Tiny Tina        Open Road to distribute Separation in theaters on April 23rd https://t.co/aCuLEORo3G      
Raya and the Last Dragon (RAYAD) 6000 47.60 (-3.09)         The Last Duel (LDUEL) 90000 64.57 (+0.39)         Beverly Hills Cop (BHCP4) 37500 3.11 (+0.05)         Flee (FLEE) 150000 1.37 (-0.33)         Coming 2 America (CTAM2) 50000 9.67 (+0.24)         Masters of the Universe (HEMAN) 50000 5.80 (0.00)         Tom & Jerry (TMJRY) 150000 37.14 (-0.21)         Red Notice (RNOTC) 12500 4.71 (-0.01)         Elvis (ELVIS) 50000 42.09 (+0.45)         Godzilla vs. Kong (GOVKO) 150000 61.54 (+0.28)         CI-34 (CI34) 50000 13.20 (0.00)         Cinderella (CNDRL) 51000 33.08 (+0.54)         Lionsgate Studio Fund (LGFX) 20000 20.14 (+0.17)         Van Helsing (VANHL) 25000 11.70 (+0.04)         The Forever Purge (PURG5) 50000 23.19 (-0.82)         Warner Bros. Studio Fund (WBROX) 20000 194.41 (+1.11)         Universal Studio Fund (UNIVX) 20000 25.01 (+0.05)         The Force (TFORC) 100000 9.53 (-0.06)         El-Alamein (ELALM) 99000 16.42 (-0.09)         Sony Studio Fund (SONYX) 20000 19.74 (+0.13)         Jungle Cruise (JUNGC) 6250 114.75 (+1.21)         Shrunk (SHRUN) 50000 23.86 (+0.06)         Captain Marvel 2 (CMAR2) 25000 196.90 (+1.24)         Halloween Kills (HALW4) 50000 76.72 (+0.73)         In the Heights (INHTS) 75000 36.82 (+0.43)         The Many Saints of Newark (TMSON) 50000 18.66 (+0.05)         Infinite (INFIN) 99000 34.89 (+0.21)         The Black Phone (BPHON) 10000 24.48 (0.00)         Vivo (VIVO) 150000 55.88 (+1.86)         Chaos Walking (CHAOW) 1 25.66 (+0.09)         Vivo (VIVO) 150000 55.88 (+1.86)         Chaos Walking (CHAOW) 37500 25.66 (+0.09)         Halloween Ends (HALW5) 50000 61.56 (+0.20)         The Tomorrow War (GDRFT) 50000 27.10 (-0.11)         Fantastic Beasts 3 (FBST3) 150000 84.70 (+2.23)         Fantastic Beasts 3 (FBST3) 150000 84.70 (+2.23)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Taylour Paige (TPAIG) 25000 10.00 (0.00)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Jamie Dornan (JDORN) 25000 26.73 (-13.26)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Luca (LUCA) 50000 81.39 (+0.45)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Godzilla vs. Kong (GOVKO) 40000 61.54 (+0.28)         Ghostbusters: Afterlife (GHST4) 50000 111.33 (+1.04)         Luca (LUCA) 6250 81.39 (+0.45)         The Matrix Resurrections (MTRX4) 50000 68.06 (+0.38)         Eternals (ETRNL) 90000 163.65 (-0.32)