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THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
Yes, the Calendar says BIRDM adjusts on Sunday with Previous Box Office + (3.0 * Box Office Fri-Sun)
Whether it's a 'winner' or not (adjusting UP) is hard to predict...obviously, it depends on how well BIRDM opens. Typically movies that have a limited opening first, and then open wide sometimes do not do quite as well -since some people have already seen it, thus reducing the weekend ticket sales - which may be why HSX is giving it a multiplier of 3 rather than the normal 2.7 multiplier.
If you feel it's ARB now, you can always "go for it" but to say it's ARB at this point may be "crystal ball reading" since we have no idea how well it will open this weekend until the box office estimates are reported Saturday.
At this point it's only speculation as to how well it will do this weekend...
Birdman adjust - will this include ALL previous box office in the adjust? If so... Nov 14, 08:21
Yes, the Calendar says BIRDM adjusts on Sunday with Previous Box Office + (3.0 * Box Office Fri-Sun) Nov 14, 08:37
Previous box office is added to this weekend, only this weekend is multiplied by 3.0 [nm] Nov 14, 09:12
Sorry, that was mush. This weekend is multiplied by 3.0, then previous BO is added. [nm] Nov 14, 09:13
Makes sense, thanks. {nm} Nov 14, 10:49
Should be at 9.1-9.2m through thurs, means it needs about 4.8m for the weekend to meet the current price Nov 14, 09:12
