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LAT on [TWRDS] marketing

Posted by: Antibody on Mar 08, 10:09

http://www.latimes.com/entertainment/news/la-et-word-20120308,0,5799376.story

Those opportunities include a mix of targeted marketing and bigger spends. Ads on broad network shows such as "The Voice," "The Bachelor" and "Saturday Night Live" have been matched with spots in more targeted African American venues, such as a sponsorship on "Tyler Perry's House of Pain" and a week-long promotion on BET. Much of the television campaign has skewed female, with "Real Housewives," "Khloe and Lamar" and Lifetime's "Dance Moms" also in the mix.

Meanwhile, Murphy has done minimal press, appearing on no late-night or morning talk shows; he did sit for a junket day.


Tag(s): TWRDS





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