HSX Forum

Movies

LAT on [TWRDS] marketing

Posted by: Antibody on Mar 08, 10:09

http://www.latimes.com/entertainment/news/la-et-word-20120308,0,5799376.story

Those opportunities include a mix of targeted marketing and bigger spends. Ads on broad network shows such as "The Voice," "The Bachelor" and "Saturday Night Live" have been matched with spots in more targeted African American venues, such as a sponsorship on "Tyler Perry's House of Pain" and a week-long promotion on BET. Much of the television campaign has skewed female, with "Real Housewives," "Khloe and Lamar" and Lifetime's "Dance Moms" also in the mix.

Meanwhile, Murphy has done minimal press, appearing on no late-night or morning talk shows; he did sit for a junket day.


Tag(s): TWRDS





Post a Reply

To post to the forums you must first login!


Buy Max    Sell All    Short Max    Cover All    Radar

Wicked: For Good $315M Blockbust (WCKD2.BW) 25000 5.65 (+0.65)          Hit Me Hard And Soft: The Tour (HMHAS) 393 25.20 (+0.04)          The Conjuring Prequel (CNJU5) 134729 90.64 (+7.46)          Signing Tony Raymond (SIGTR) 150000 2.00 (0.00)          One Night Only (ONTON) 6 29.61 (+0.11)          Minions 3 (MNIO3) 9 299.20 (+1.73)          Split Fiction (SPFIC) 150000 40.00 (0.00)          Dracula - A Love Tale (DRALT) 350 6.64 (-0.07)          They Will Kill You (TWKYU) 20 16.84 (-0.28)          Jimpa (JIMPA) 1850 1.19 (-0.01)          Greenland 2: Migration (GRNL2) 13 25.27 (-0.22)          Good Luck, Have Fun, Don’t Die (GLHFD) 8 17.59 (+0.09)          The Strangers: Chapter 3 (STRN5) 15 8.69 (+0.09)          Normal (NORML) 65 20.94 (+0.19)          Scream 7 (SCRM7) 13 77.32 (-0.78)          The Moment (MOMNT) 729 11.29 (-0.05)          A Private Life aka Vie Privee (VPRIV) 35 1.45 (-0.04)          A Private Life aka Vie Privee (VPRIV) 35 1.45 (-0.04)          28 Years Later: The Bone Temple (28LT4) 15 60.11 (-0.49)          Psycho Killer (PSYKL) 149999 5.90 (-0.10)          Rogue Trooper (RTROP) 149999 5.81 (-0.07)          Man of Tomorrow (SPMOT) 51839 257.75 (+0.37)          David H$25 Put (DAVID.PU) 3000 2.94 (+0.12)          David H$25 Put (DAVID.PU) 2000 2.94 (+0.12)          Hit Me Hard And Soft: The Tour (HMHAS) 150000 25.20 (+0.04)          Bunker (BUNKR) 149999 5.55 (-0.10)          The Choral (CHORL) 230 3.23 (+0.38)          Star Trek (TREK4) 52135 33.80 (+0.15)          The SpongeBob Movie: Search for (SPBO4) 15 67.60 (-0.98)          Is This Thing On? (ISTON) 400 13.93 (-1.64)          The Housemaid (HMAID) 75 61.76 (+3.03)          Avatar: Fire and Ash (AVAT3) 5 449.72 (-2.07)          Anaconda (ANAC3) 20000 74.08 (-0.92)          Avatar: Fire and Ash (AVAT3) 5 449.72 (-2.07)          James Bond 26 (JB26) 150000 165.81 (+1.52)          Silent Night, Deadly Night (SNDN) 200 3.23 (-0.58)          Avatar: Fire and Ash (AVAT3) 10000 449.72 (-2.07)          James Bond 26 (JB26) 150000 165.81 (+1.52)          Kokuho (KOKUH) 149999 1.35 (-0.02)          Wicked: For Good $315M Blockbust (WCKD2.BW) 25000 5.65 (+0.65)          Zootopia 2 (ZOOT2) 8 290.54 (-2.13)          Wake Up Dead Man: A Knives Out M (KNIV3) 165 0.79 (-0.09)          The Way of the Wind (LPLNT) 10000 0.01 (-0.01)          Trap House (TRAPH) 10 2.00 (-0.01)          The Moment (MOMNT) 149999 11.29 (-0.05)          Star Wars: Dawn of the Jedi (STRW1) 10000 130.25 (-0.94)          Split Fiction (SPFIC) 150000 40.00 (0.00)          Top Gun 3 (TOPG3) 3000 253.43 (-0.79)          Hit Me Hard And Soft: The Tour (HMHAS) 314 25.20 (+0.04)          Final Destination 7 (FDES7) 10000 66.19 (-0.88)