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NYV: [TLKAM] 'tests through the roof with racially mixed audiences"

Posted by: Antibody on Apr 10, 14:33

http://www.vulture.com/2012/04/think-like-a-man-kevin-hart-will-packer.html

Audience research numbers leaked to Vulture show that the film has scored some of the highest marks ever recorded at audience research screenings, with 95 percent favorable at a preview in the largely black neighborhood of Inglewood, California, and 99 percent in the more diverse Long Beach area. But that reflects an audience corralled for a free screening: A film that tests this well should be able to bring in general audiences, but this can be difficult as studios tend to shortchange marketing for movies geared to an "urban" audience (as in, movies with an all African-American cast), giving them little promotion.


Tag(s): TLKAM





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