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LAT on the lack of LGF love for [LOL]. Contractually obligated to open in 100 theaters (in seven cities)
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2012/04/lol-miley-cyrus-lionsgate.html
In fact, "LOL" would likely have gone direct to DVD, the knowledgeable people said, but Mandate's contracts with foreign distributors contained a provision that the movie must be shown domestically in at least 100 theaters. As a result, the studio has very quietly decided to release "LOL" in seven cities on May 4, the same day as the sure-to-be blockbuster "Avengers," which is expected to open to more than $100 million.
Lionsgate set the May 4 date recently without making any formal announcement and has apparently planned to do no publicity.
In a sign of how low a priority "LOL" is at Lionsgate, its marketing is being handled by the studio's home entertainment division, not its theatrical marketing team, which typically oversees any release going to theaters.
Tag(s): LOL
LAT on the lack of LGF love for [LOL]. Contractually obligated to open in 100 theaters (in seven cities) Apr 18, 15:13
that release date is taken from imdb {nm} Apr 18, 15:47
Oh, the horror of it all. {nm} Apr 18, 15:52
Maybe , maybe not. {nm} Apr 18, 15:53
*giggles* {nm} Apr 18, 16:02
Love the tidbit about eating walnuts and watching "Prison Break" yet she has no time to do publicity {nm} Apr 18, 17:52