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I think Fox successfully created a lot more advance buzz for Borat before it opened with various appearances... Universal hasn't really done
So I think it's guaranteed to bring in a good percentage of those who liked Borat... but not necessarily opening week, just because it's in more theaters. Bruno isn't the kind of character who'll play everywhere like Borat did.
Theater Counts 7/2/09: [ICEA3], [PUBNM]; estimates for [BRUNO], [ILUBC] Jul 02, 14:08
holy crap! Jul 02, 14:25
BRUNO's 2700+ will be higher than what BORAT had at its widest release 2611. {nm} Jul 02, 14:32
Didn't we learn anything from the JOnas Bros. movie? (Not talk about you specifically) {nm} Jul 02, 15:28
Huh? {nm} Jul 02, 15:58
But Borat and Bruno are the same guy. Miley may have an alternate persona, but it's not the Jonas Brothers. {nm} Jul 02, 17:39
I think Fox successfully created a lot more advance buzz for Borat before it opened with various appearances... Universal hasn't really done Jul 02, 17:51
I very much agree with this. Bruno seems WAY more polarizing. {nm} Jul 02, 19:01
It wasn't an assurance of good performance, but rather a theatre count comparison for like films. Jul 02, 18:04
That's irrelevant Jul 02, 21:48
This schedule might have changed, but it's the only thing I could find. Doesn't look like much. Jul 02, 21:06
I would have guessed 3000+ for BRUNO. I've seen a lot of TV spots for it, and BORAT had many fans. {nm} Jul 02, 22:36