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MCN: the only group that seems to play close attention to RT scores are white males, 18-45.

Posted by: Antibody on Jun 23, 09:10

http://moviecitynews.com/2017/06/rotten-tomatoes-movie-openings-reality/

Surveys suggest that the percentage of men in that demo checking RT before deciding on going to a movie has grown from 26& to 36% in the last couple years. And that seems like a big chunk of the audience.

MCN: the only group that seems to play close attention to RT scores are white males, 18-45. Antibody Jun 23, 09:10

I fall right in that range. Friends tell me I pay too much attention to them, and to an extent, I see their point. RollingThunder Jun 23, 09:15

Indiewire's Tom Brueggemann: studios are right, Rotten Tomatoes has ruined film criticism Peterlee Jun 23, 09:21

Film criticism died decades ago when popular cultural turned into thumbs up/down. {nm} TerenceHill Jun 23, 09:24

Vanity Fair: In 2014, 28 percent of ALL moviegoers said they were checking RT. In 2016, it's 36 percent. Teens went from 23 [percent] to 34. Peterlee Jun 23, 09:25

A majority of the critics on RT fall in to that demo, so it makes sense that's the demo that would find it most relevant to their own taste {nm} ßionicℳoron™ Jun 23, 09:34

Eh, wonder how they got that. I've had more women mention "terrible reviews" to me than guys. {nm} Bronzey Jun 23, 09:43

so no films ever underperformed pre-RT? {nm} islander Jun 23, 09:57

not as quickly. 10 years ago, even a mediocre tentpole release could squeeze 50+m out of an opening weekend. it's way more cutthroat now {nm} slipping jimmy Jun 23, 10:57

movies flopped right away all the time in the way back (cutthroat island, the phantom). then the modern era hit in 2002, and we got all new islander Jun 23, 11:11

the outright instant bomb was still pretty rare. X-Men 3 is 58% on RT but still made $100m o.w. in '06 Apocalypse only $65m with a 48% RT {nm} slipping jimmy Jun 23, 11:23

But also, now people expect terrible X-Men movies, so they're more likely to check out if they're good (whether through critics or WOM) RogerMore Jun 23, 14:47

which still goes to the rise of RT as a more ubiquitous, disruptive force compared to where it was 10 years ago slipping jimmy Jun 23, 14:57

RT is no more ubiquitous or compelling than siskel and ebert were pre-internet {nm} islander2 Jun 23, 15:45

of course it is. S&E maybe had a few million viewers of their syndicated show at most at it's peak. RT is on tens of millions of phones {nm} slipping jimmy Jun 23, 15:58

Two thumbs up was in as many or more tv ads then as certified Fresh is today. u should remember that {nm} islander2 Jun 23, 16:02

nobody advertised that they got two thumbs down though. a RT score, good or bad, is instant and everywhere {nm} slipping jimmy Jun 23, 16:13

I'm not denying it has an impact, but to say that it has destroyed half of Transformers' franchise value (as Indiewire suggests) while RogerMore Jun 23, 16:30

sure, i think franchise fatigue is also a factor {nm} slipping jimmy Jun 23, 16:43

This is the demo that could be suckered into anything in the past. The assumption was they didn't care. That's not the case I suppose. {nm} leo21 Jun 24, 18:28





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