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Also, in fact, we began experimenting w/ demo-based (first choice, intent, awareness) two years ago on titles far beyond 2 months out

Posted by: ShawnMR on Feb 07, 12:46 in response to Antibody's post Agree to disagree. Your methology at 8 weeks is...

The results weren't markedly different from other methodologies that don't rely on them as heavily.





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Big Thunder Mountain (BTMTN) 30000 33.64 (-0.11)          The Garfield Movie H$40 Call Fri (GRFLD.CA) 25000 2.00 (0.00)          Furiosa: A Mad Max Saga H$55 Cal (MMAX5.CA) 25000 2.00 (0.00)          The Garfield Movie - Opening Wee (GRFLD.OW) 100000 40.00 (0.00)          Furiosa: A Mad Max Saga - Openin (MMAX5.OW) 100000 55.00 (0.00)          The Garfield Movie H$40 Put Fri- (GRFLD.PU) 25000 2.00 (0.00)          Sight - Opening Weekend Fri-Mon (SIGHT.OW) 100000 5.00 (0.00)          The Garfield Movie H$40 Call Fri (GRFLD.CA) 25000 2.00 (0.00)          Furiosa: A Mad Max Saga H$55 Put (MMAX5.PU) 25000 2.00 (0.00)          The Garfield Movie - Opening Wee (GRFLD.OW) 100000 40.00 (0.00)          Didi (DIDI) 20000 3.67 (-0.03)          Furiosa: A Mad Max Saga H$55 Cal (MMAX5.CA) 25000 2.00 (0.00)          A Mistake (AMSTK) 150000 4.00 (0.00)          Furiosa: A Mad Max Saga - Openin (MMAX5.OW) 100000 55.00 (0.00)          Van Helsing (VANHL) 149999 1.69 (+0.02)          Inferno (IFRNO) 149999 0.33 (+0.03)          Touch (TOUC) 20000 0.55 (-0.02)          Sing Sing (SINGS) 20000 2.71 (0.00)          A Mistake (AMSTK) 150000 4.00 (0.00)          A Mistake (AMSTK) 150000 4.00 (0.00)          Downton Abbey 3 (DWTA3) 1000 27.22 (-1.15)          Wonder Woman 3 (WOND3) 1 23.17 (+0.03)          Dune: Part Two $235M Blockbuster (DUNE2.BW) 100 21.02 (-0.22)          The Legend of Zelda (ZELDA) 13782 117.79 (+0.85)          Longlegs (LNLEG) 20000 10.11 (+0.06)          James Bond 26 (JB26) 10 136.28 (-0.38)          Downton Abbey 3 (DWTA3) 1000 27.22 (-1.15)          A Mistake (AMSTK) 150000 4.00 (0.00)          Sight - Opening Weekend Fri-Mon (SIGHT.OW) 100000 5.00 (0.00)          Furiosa: A Mad Max Saga (MMAX5) 99 142.20 (-0.89)          Sight - Opening Weekend Fri-Mon (SIGHT.OW) 100000 5.00 (0.00)          Downton Abbey 3 (DWTA3) 2000 27.22 (-1.15)          Downton Abbey 3 (DWTA3) 1000 27.22 (-1.15)          The Garfield Movie H$40 Put Fri- (GRFLD.PU) 25000 2.00 (0.00)          Downton Abbey 3 (DWTA3) 4000 27.22 (-1.15)          Furiosa: A Mad Max Saga - Openin (MMAX5.OW) 11305 55.00 (0.00)          The Garfield Movie H$40 Put Fri- (GRFLD.PU) 25000 2.00 (0.00)          Eternity (ETERN) 1200 16.85 (-1.65)          The Garfield Movie H$40 Call Fri (GRFLD.CA) 25000 2.00 (0.00)          M3GAN 2.0 (M3GA2) 5000 65.42 (-2.16)          The Garfield Movie - Opening Wee (GRFLD.OW) 100000 40.00 (0.00)          The Substance (SBSTN) 3000 10.10 (+0.67)          Furiosa: A Mad Max Saga H$55 Put (MMAX5.PU) 25000 2.00 (0.00)          The Substance (SBSTN) 2000 10.10 (+0.67)          Furiosa: A Mad Max Saga H$55 Put (MMAX5.PU) 25000 2.00 (0.00)          Riddick: Furya (RIDC3) 600 12.82 (+0.94)          Cloverfield 2 (CLOV2) 149999 26.78 (-0.13)          Planes, Trains and Automobiles (PTAUT) 10000 17.24 (+1.37)          Furiosa: A Mad Max Saga H$55 Cal (MMAX5.CA) 25000 2.00 (0.00)          Alpha Gang (ALPHG) 1200 1.99 (+1.86)