WAPO's Steven Zeitchik: WB paid $5-7 million to run their IN THE HEIGHTS segment and Oscar spot. Apr 26, 18:29
It was probably a good move, despite the low ratings. Apr 26, 19:31
There's also a considerable factor of keeping John M. Chu and Lin Manuel Miranda happy. Apr 26, 19:41
Including the Oscar voters watching from home. INHTS looks so vibrant compared to the stale WSDST. {nm} Apr 26, 20:15
It didn't really look more interesting one way or the other. {nm} Apr 26, 21:23