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THE ENTERTAINMENT MARKET
THE ENTERTAINMENT MARKET
My Weekend Analysis - Debate Welcome :)
1. Shrek Forever After - $28.5m (-34%)
2. Get Him to the Greek - $15.0m ($5,564 PTA)
3. Sex & The City 2 - $14.7m (-53%)
4. Prince of Persia: The Sands of Time: $13.2m (-56%)
5. Splice - $13.0m ($5,306 PTA)
6. Killers - $12.0m ($4,197 PTA)
7. Marmaduke - $8.0m ($2,490 PTA)
8. Iron Man 2 - $7.7m (-53%)
9. Robin Hood - $5.2m (-50%)
10. Letters To Juliet - $3.7m (-37%)
Shrek Forever After should be the easy winner again this weekend. I expect Greek to open solidly but didn't see enough signs to have it flirt with $20m. It was the biggest mover on the IMDB buzz meter, however, so a breakout wouldn't surprise me.
Took a bit of a gamble on Killers, although my gut is telling me that it may underwhelm, particularly with sluggish advance sales and a less-than-stellar BOM Poll.
On the other hand, Splice had a decent BOM poll, was the only opener to appear on the Yahoo buzz charts this week (with a moderate score), and had respectable advance sale. At the same time, it was always expected to have the strongest online presence among the openers, so I think low to mid teen millions is a safe bet.
Marmaduke should be the laugher of the weekend. It's generated very little pre-release interest, the tracking discrepancy is alarming, and we didn't sell a single ticket for it in advance. While I certainly don't see it sinking to Hoot levels, I'm thinking Garfield: A Tale of Two Kitties numbers here. Someone mentioned to me that even Hotel for Dogs opened to $17m, but it also wasn't competing with Shrek Forever After, which stands to hold well over the weekend.
My Weekend Analysis - Debate Welcome :) Jun 04, 04:30
The Houston Chronicle critic gave the Greek 4 stars this morning. Very rare for him. {nm} Jun 04, 07:32
Your Marmaduke number seems very low. Why is everyone piling on old 'duke? I think Marmaduke will do more like 12. {nm} Jun 04, 07:41
I think it was Horlicks who said ( on the boardpage before this one ) "Kids don't know Marmaduke." It's a good point {nm} Jun 04, 07:49
Maybe his don't... my nephews read the comics every single day... Jun 04, 09:44
*prays that this isn't another Beverly Hills Chuhuahua situation* {nm} Jun 04, 09:54
err...Chihuahua {nm} Jun 04, 09:54
Thanks for filling out some of the trader bio, I would be silly to debate but Jun 04, 08:46
