Movies

WB confirms $70.5m Friday for Barbie... Women under 25 made up 26% of audience, gave it an A+ CinemaScore TheWeekendWarrior Jul 22, 07:42

Males made up of 35% audience... gave it A- CinemaScore. {nm} TheWeekendWarrior Jul 22, 07:42

Biggest audience was aged 25-34, smallest was under 18 and 50 and up. {nm} TheWeekendWarrior Jul 22, 07:43

Figured the young 20 crowd, I went to see MI and the theatre was full of young women all dressed in pink. {nm} oktxregulators Jul 22, 07:46

The under 18 crowd will increase with families on Sat and Sun. {nm} Antibody Jul 22, 08:45

link budice Jul 22, 07:47

33M Oppenheimer budice Jul 22, 07:49

marketing departments desperately looking at the release schedule to find the next disparate mashup they can pimp {nm} my mate paul Jul 22, 07:56

My Big Fat Nun 2 September 8th baby {nm} notfabio Jul 22, 08:03

#TrenchageMegnantNinja...um.... Statham. {nm} TheWeekendWarrior Jul 22, 08:04

Anyone but Wonka December 15th. {nm} notfabio Jul 22, 08:06

Saw Patrol, apparently {nm} my mate paul Jul 22, 08:15

"Hey, kids, since you enjoyed Paw Patrol so much, it's time to be introduced to the Saw franchise" {nm} TheWeekendWarrior Jul 22, 08:49

I hope someone in Paw Patrol says "Wanna play a game?" to someone else... {nm} TheWeekendWarrior Jul 22, 10:14

OW tracking from Quorum and others barely a month ago was $45m. It's obvious these "awareness" metrics are useless. {nm} Nobody Jul 22, 08:07

The majority of marketing spend starts 30 days out tracking primary purpose is to track that period to release {nm} notfabio Jul 22, 08:15

That said there probably were people who were surveyed but didnt want to admit to wanting to see Barbie {nm} notfabio Jul 22, 08:17

fiwiw, that would be "Interest" and "Willingness to Pay" {nm} Antibody Jul 22, 08:24

BARBI's awareness did not stay flat and increased dramatically over time. {nm} Antibody Jul 22, 08:16

If you plotted BARBI's awareness growth from week to week, you can even project ahead, Antibody Jul 22, 08:21

Awareness is only one metric that gets polled Moviesnob Jul 22, 08:25

That's true, but if awareness is so low, why release tracking info (and amplify via twitter etc) in advance of better marketing? {nm} Nobody Jul 22, 08:35

That 45-55 was 6 weeks ago. The studio didn't release it. The tracking company did to drum up publicity and business. {nm} Antibody Jul 22, 08:38

^this {nm} TheWeekendWarrior Jul 22, 08:50

(For Moviesnob's post) {nm} TheWeekendWarrior Jul 22, 08:50

i also agree with Duffield -- reviews matter my mate paul Jul 22, 09:19

Presales were already huge when review embargo was finally lifted for both films a couple days ago. {nm} Antibody Jul 22, 09:34

Not surprised. Barbie was the first movie I heard being talked about among high school students since End Game Steve Jul 22, 20:03