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What does he mean by 'Apple hates bad PR'? They just hate negative reporting on bad B.O. results? Or reports re: overpaying actors / budget? {nm}
Insneider: ITEND drama between BLIVE and JBALD was over the final edit. Aug 08, 15:01
Also Sneider: Apple is motivated by avoiding the bad headlines, not the bad box office of its theatrical releases Aug 08, 16:45
What does he mean by 'Apple hates bad PR'? They just hate negative reporting on bad B.O. results? Or reports re: overpaying actors / budget? Aug 08, 16:52
No, apple isnt in theatrical b/c its good business. its b/c its good PR Aug 08, 16:55
So that's why Wolfs is out but F1 is in? They must have data / focus groups saying one will be a hit, the other not... right? Aug 08, 16:57
no, the commitments on F1 are greater because of the international appeal of the movie vs one that is very awards driven {nm} Aug 08, 17:00
+1 thanks for clearing that up {nm} Aug 08, 17:09
