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My friend saw "The Penguin Lessons" TV ad during Fox's "Anime Control" on yestearday. Rare for SPC!

Posted by: Peterlee (a.k.a Peterlee (from past)) on Mar 14, 17:57

SPC rarely aired TV ad during a popular prime-time show on a national TV network.  Even "Wicked Little Letters", "I'm Still Here", "Becoming Led Zeppelin"didn't receive this kind of marketing from SPC.

That said, "The Penguin Lessons" isn't getting good reviews, and I still think "The Penguin Lessons" will not be able to out-gross those three films.  But it seems like SPC is changing their attitude on marketing, and I suspect SPC may give bigger-than-expected marketing for "On Swift Horses".





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