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BOR collects YouTube data…
Total
http://www.boxofficereport.com/trailerviews/highesttrailerviews.html
Last Week
http://www.boxofficereport.com/trailerviews/trailerviews20200829.html
THR Article
No doubt you’re aware of the above, but FYI for anyone who may not be.
As an exercise, I “snipped” official page (verified studio social media account) trailer views for The Batman teaser at 6pm PST last Saturday, exactly seven days after it appeared online. The numbers are;
YouTube (Warner Bros. Pictures) - 19.83m
YouTube (Warner Bros. UK) - 1.33m
YouTube (Movieclips Trailers) - 4.54m*
*Fandango’s Movieclips claims to be “the largest movie network available on YouTube” & their data is also counted by BOR
Facebook (@TheBatman / @DC / @WarnerBrosPictures combined) - 12.46m
Instagram (@thebatman) - 0.48m
Instagram (@wbpictures) - 1.00m
Instagram (@batman) - 1.15m
Instagram (@dccomics) - 3.62m
Twitter - (@TheBatman) - 23.20m
TOTAL - 67.61million views across official sites
Looking forward (because it too is in my wheelhouse), I see the official Dune trailer premieres next Wednesday;
IndieWire Article
https://www.indiewire.com/2020/08/dune-trailer-rollout-theaters-only-teaser-1234582955/
As someone who can recall the impact New Line’s first Fellowship of the Ring trailer had around the time of Cannes 2000, I think the Dune adaptation could similarly surprise - or perhaps mass culture will turn a cold shoulder.
Either way, I’m guessing (say) 40million Official Dune First Trailer Views Call & Put Options would be fun - possibly timed to halt as soon as the trailer appears online, with views counted until the end of the second weekend of release.
Alternatively, maybe something like a 200million Official Dune Trailer Views Warrant - without a halt, incorporating all trailers & delisting straight after the weekend before wide release, might be in order.
These are just a couple of suggestions for securities to hopefully encourage further HSX player engagement. Any trailer derivatives (e.g. for all MovieStocks currently priced over H$100, due for release within the next 12months & without a trailer to date) would clearly be a bit exotic, speculative, experimental etc, so totally understand if not worth pursuing…
Blockbuster Trailer Warrants Aug 27, 21:09
if theres a singular metric we can use for all eligible titles, its something to discuss Aug 28, 15:00
BOR collects YouTube data… Sep 01, 17:38
Searching a little further... Sep 01, 21:27
do i have your email? can you drop me a line at Sep 02, 13:59
Interesting idea, but the only problem as you mentioned is that the starting price would be a complete guess. Sep 03, 09:42
Heh ... they were educated guesses! Sep 03, 16:31
The difference between WAG and SWAG Sep 03, 18:12
Easy to mock, I was just getting the ball rolling - what method do you suggest instead? Sep 03, 18:23
Not mocking you personally. I don't fault you for suggesting, I'm just not personally convinced they are a good idea Sep 03, 20:26
MovieStocks get months to many years for the market to establish its price. Sep 04, 09:41