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Whisper Numbers: Is first place Mission: Impossible for The Devil Inside?

Hollywood ushers in the first weekend of 2012 with one new release at the box office. The low-budget horror film The Devil Inside [DVNSD] aims to take down the big-budget franchise tentpole Mission: Impossible – Ghost Protocol [MISS4], the number one movie for the last two weeks. Whoever wins, Paramount wins since the studio distributes both films. Tom Cruise has been winning back old fans who are calling the fourth Mission: Impossible the best in the series. The buzz should propel Ghost Protocol to $16 million, which could be enough to top the weekend.

The R-rated The Devil Inside shot documentary-style is the latest film about exorcism. The Rite grossed $14.8 million last January, while The Last Exorcism captured $20.4 million in August 2010. Though The Devil Inside opens in 20% fewer theaters at 2285, there’s virtually no competition in the horror genre. The Devil Inside could scare up $15 million and possibly more.

After opening softer than expected, both Sherlock Holmes: A Game of Shadows [HOLM2] and Alvin and the Chipmunks: Chipwrecked [ALVN3] have held long legs through the holiday season. Sherlock Holmes looks to wrap up another $11 million and the Chipmunks another $10 million for their fourth weekend.

Award contenders War Horse [WHORS] and The Girl with the Dragon Tattoo [TGRLW] will divide adult moviegoers for the fifth spot. Both films have racked up impressive holds on strong word of mouth which should continue with around $8.5 million for their third outing.

Tinker Tailor Solider Spy [TTSS] has also generated word of mouth during its four weeks of limited release. Excellent reviews should attract the older target audience. Expanding wide to 809 theaters, the spy thriller could uncover $5 million.

That’s the whisper from the trading floor.



Tag(s): DVNSD, MISS4, HOLM2, ALVN3, WHORS, TGRLW, TTSS

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By Box Office Whisperer on Thursday, January 5, 2012 @ 03:36 PM 6409 views

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Bagman (BAGMA) 5000 7.42 (-0.06)          Bambi (BAMBI) 5000 34.53 (-0.10)          Bambi (BAMBI) 2000 34.53 (-0.10)          The Accountant 2 (ACTN2) 1000 23.54 (-0.02)          The Accountant 2 (ACTN2) 1200 23.54 (-0.02)          Crime 101 (CRIM1) 93328 40.00 (0.00)          Avatar 3 (AVAT3) 5000 417.41 (-1.00)          Crime 101 (CRIM1) 15 40.00 (0.00)          Avatar 3 (AVAT3) 800 417.41 (-1.00)          Avatar 3 (AVAT3) 9000 417.41 (-1.00)          The Naked Gun (NKGUN) 600 38.26 (+0.33)          Valiant One (VLNT1) 5000 8.65 (-0.06)          Flight Risk (FLTRS) 2000 24.35 (-3.60)          White Bird (WHBRD) 10000 15.35 (+0.09)          Megalopolis (MEGAL) 4000 27.60 (-0.21)          Megalopolis (MEGAL) 1200 27.60 (-0.21)          The Substance (SBSTN) 10000 6.84 (+0.73)          The Substance (SBSTN) 400 6.84 (+0.73)          They Listen (THEYL) 2000 31.46 (+0.18)          Reagan (REAGN) 2000 5.95 (+0.16)          Ryan's World the Movie: Titan Un (RYANW) 10000 6.22 (+0.89)          It Ends with Us (ITEND) 400 38.12 (-0.04)          Him aka Goat (GOAT1) 1600 19.57 (+0.42)          Him aka Goat (GOAT1) 4000 19.57 (+0.42)          The Watchers H$15 Put (WATCS.PU) 25000 2.55 (-0.19)          Freaky Friday 2 (FREK2) 100 49.73 (-0.32)          Bad Boys: Ride or Die - Opening (BADB4.OW) 84183 57.31 (+0.58)          Flight Risk (FLTRS) 30000 24.35 (-3.60)          Chris Hemsworth (CHEMS) 9461 143.98 (-1.35)          Die, My Love (DIMLV) 150000 6.96 (-1.04)          The Monkey (MONKY) 150000 18.95 (-0.21)          Flight Risk (FLTRS) 20000 24.35 (-3.60)          The Monkey (MONKY) 150000 18.95 (-0.21)          Kiss of the Spider Woman (KOTSW) 150000 22.99 (-0.22)          Kiss of the Spider Woman (KOTSW) 150000 22.99 (-0.22)          Rihanna documentary (RHANA) 1 6.20 (-0.16)          Ray Gunn (RAYGN) 149999 16.76 (+0.04)          Freaky Friday 2 (FREK2) 100 49.73 (-0.32)          Power Rangers (PWRNG) 149999 8.55 (+0.01)          Rihanna documentary (RHANA) 150000 6.20 (-0.16)          Rihanna documentary (RHANA) 150000 6.20 (-0.16)          Crime 101 (CRIM1) 150000 40.00 (0.00)          Chris Hemsworth (CHEMS) 15539 143.98 (-1.35)          Chris Hemsworth (CHEMS) 1 143.98 (-1.35)          Crime 101 (CRIM1) 150000 40.00 (0.00)          The Rivals Of Amziah King (TROAK) 150000 7.66 (-0.11)          The Rivals Of Amziah King (TROAK) 150000 7.66 (-0.11)          Untitled M. Night Shyamalan aka (GDGRD) 150000 24.63 (-0.15)          Untitled M. Night Shyamalan aka (GDGRD) 150000 24.63 (-0.15)          Salem's Lot (SALOT) 1 6.89 (0.00)