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Whisper Numbers: Is first place Mission: Impossible for The Devil Inside?

Hollywood ushers in the first weekend of 2012 with one new release at the box office. The low-budget horror film The Devil Inside [DVNSD] aims to take down the big-budget franchise tentpole Mission: Impossible – Ghost Protocol [MISS4], the number one movie for the last two weeks. Whoever wins, Paramount wins since the studio distributes both films. Tom Cruise has been winning back old fans who are calling the fourth Mission: Impossible the best in the series. The buzz should propel Ghost Protocol to $16 million, which could be enough to top the weekend.

The R-rated The Devil Inside shot documentary-style is the latest film about exorcism. The Rite grossed $14.8 million last January, while The Last Exorcism captured $20.4 million in August 2010. Though The Devil Inside opens in 20% fewer theaters at 2285, there’s virtually no competition in the horror genre. The Devil Inside could scare up $15 million and possibly more.

After opening softer than expected, both Sherlock Holmes: A Game of Shadows [HOLM2] and Alvin and the Chipmunks: Chipwrecked [ALVN3] have held long legs through the holiday season. Sherlock Holmes looks to wrap up another $11 million and the Chipmunks another $10 million for their fourth weekend.

Award contenders War Horse [WHORS] and The Girl with the Dragon Tattoo [TGRLW] will divide adult moviegoers for the fifth spot. Both films have racked up impressive holds on strong word of mouth which should continue with around $8.5 million for their third outing.

Tinker Tailor Solider Spy [TTSS] has also generated word of mouth during its four weeks of limited release. Excellent reviews should attract the older target audience. Expanding wide to 809 theaters, the spy thriller could uncover $5 million.

That’s the whisper from the trading floor.



Tag(s): DVNSD, MISS4, HOLM2, ALVN3, WHORS, TGRLW, TTSS

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By Box Office Whisperer on Thursday, January 5, 2012 @ 03:36 PM 6328 views

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Left Behind: Rise of the Antichrist earned an estimated $701K Friday for a two-day #boxoffice total of $1.31M…       Amazon will produce a new Tomb Raider film #TombRaider       Predict the #Oscar winner for Lead Actor with #HSX AwardOptions -Austin Butler -Colin Farrell -Brendan Fraser -Paul…       Predict the #Oscar winner for Lead Actress with #HSX AwardOptions -Cate Blanchett -Ana De Armas -Andrea Riseboroug…       Predict the #Oscar winner for Supporting Actor with #HSX AwardOptions -Brendan Gleeson -Brian Tyree Henry -Judd Hi…       Predict the #Oscar winner for Supporting Actress with #HSX AwardOptions -Angela Bassett -Hong Chau -Jamie Lee Curti…       Left Behind: Rise of the Antichrist opened with $610,574 Thursday at the #boxoffice in 1,393 theaters…       A Thousand and One wins the U.S. Dramatic Grand Jury Prize at #Sundance #AThousandandOne https://t.co/qYaivI1efI       Women Talking expands Friday to 707 theaters #WomenTalking https://t.co/fkPD6fzWUp       New trailer for Shazam! Fury of the Gods #Shazam2 #ShazamFuryOfTheGods https://t.co/u0RUlhTGSz      
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