SPIN FACTOR®

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Whisper Numbers: American Sniper takes second tour

Three new wide releases enter the marketplace this weekend but none are close to challenging American Sniper [AMSNP] for the top spot. After its record shattering MLK holiday weekend, the war drama has become a cultural phenomenon that fosters debates. With excellent word of mouth and Oscar buzz, American Sniper should be able to hold 55% of its wide opening and collect another $52 million.

Jennifer Lopez [JLOPE] stars in the R-rated thriller The Boy Next Door [BOYND] as a teacher whose affair with her young neighbor turns him into a stalker. Universal is targeting women and Latino moviegoers. Debuting in 2602 theaters, The Boy Next Door could ring up $14 million.

British import Paddington [PADTN] connected with American families. The talking bear shouldn’t decline more than 40% to around $11. 5 million.

Although The Wedding Ringer [WEDRN] was in second place through Sunday, the comedy finished third by Monday. The drop-off looks to continue at more than 50% in its second weekend to $10 million.

When Disney acquired Lucasfilm for the Star Wars franchise, the animated Strange Magic [STMGC] came as part of the deal. The PG-rated fantasy has received little marketing and faces competition from Paddington. Brewing in 3020 theaters, Strange Magic may stir up $9 million.

Johnny Depp [JDEPP] unveils his latest quirky character in the R-rated comedy Mortdecai [MRTDC]. The humor looks to appeal to only his die-hard fans. Depp’s last film Transcendence managed just a $10.9 million opening for a big-budgeted, sci-fi release. Lionsgate may have to settle for $8 million from 2648 locations.

That’s the whisper from the trading floor.



Tag(s): AMSNP, JLOPE, BOYND, PADTN, WEDRN, STMGC, JDEPP, MRTDC

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By Box Office Whisperer on Thursday, January 22, 2015 @ 04:16 PM 1683 views

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Minions: The Rise of Gru (MNIO2) 150000 211.18 (-1.44)         Taraji P. Henson (TPHEN) 25000 94.74 (+0.50)         Mother Land (MTHRL) 139652 19.06 (-0.94)         The Marvels aka Captain Marvel 2 (CMAR2) 1 266.30 (+1.17)         The Incredible Hulk 2 aka World (THLK2) 2 116.12 (+1.24)         John Boyega (JBOYE) 25000 114.04 (+0.33)         Aftersun (AFTRS) 150000 2.00 (0.00)         Foe (FOE) 150000 1.00 (0.00)         Thirteen Lives (13LIV) 43 8.67 (-7.30)         Breathe (BRETE) 150000 12.81 (+1.11)         Michael Shannon (MISHA) 25000 37.02 (+0.09)         Breaking aka 892 (892) 150000 1.98 (+0.29)         Richard Roxburgh (RROXB) 25000 35.96 (+0.31)         Michael Shannon (MISHA) 25000 37.02 (+0.09)         Ghostbusters 5 (GHST5) 14552 78.55 (+1.06)         Thirteen Lives (13LIV) 17813 8.67 (-7.30)         Olivia DeJonge (ODEJO) 25000 47.80 (+0.34)         Salem's Lot (SALOT) 40000 43.31 (+0.64)         James Bond 26 (JB26) 2 121.81 (+1.42)         Kodi Smit-McPhee (KSMCP) 25000 66.64 (+0.16)         Breaking aka 892 (892) 149999 1.98 (+0.29)         Ethan Hawke (EHAWK) 25000 9.29 (+0.10)         Clue (CLUE) 150000 11.90 (-0.04)         Vesper (VESPR) 1 1.72 (+0.03)         Vesper (VESPR) 1 1.72 (+0.03)         Ferrari (ENZOF) 10000 15.78 (-0.05)         Resurrection (RSREC) 149999 1.90 (+0.35)         Minions: The Rise of Gru - Openi (MNIO2.OW) 100000 75.51 (+0.45)         Brightwater (BRTWT) 1 3.68 (+0.01)         Eva Longoria (ELONG) 25000 26.86 (-0.38)         Eva Longoria (ELONG) 20000 26.86 (-0.38)         Minions: The Rise of Gru - Openi (MNIO2.OW) 100000 75.51 (+0.45)         Brightwater (BRTWT) 1 3.68 (+0.01)         Thirteen Lives (13LIV) 12632 8.67 (-7.30)         The Forgiven (TFRGV) 149999 2.57 (-0.12)         Moonage Daydream (MNDRM) 150000 6.55 (+1.07)         Prey (PRED5) 149999 3.35 (+0.05)         Moonage Daydream (MNDRM) 149999 6.55 (+1.07)         Breaking aka 892 (892) 149999 1.98 (+0.29)         The Munsters (MUNST) 149999 3.86 (-0.15)         The Incredible Hulk 2 aka World (THLK2) 150000 116.12 (+1.24)         Breaking aka 892 (892) 150000 1.98 (+0.29)         Foe (FOE) 150000 1.00 (0.00)         Alone Together (ALNTG) 1 1.05 (-0.01)         Aftersun (AFTRS) 150000 2.00 (0.00)         Alone Together (ALNTG) 1 1.05 (-0.01)         Mother Land (MTHRL) 150000 19.06 (-0.94)         PAW Patrol: The Mighty Movie (PAWP2) 1 27.25 (+0.03)         PAW Patrol: The Mighty Movie (PAWP2) 1 27.25 (+0.03)         Sonic the Hedgehog 3 (SONC3) 1000 111.11 (+0.07)