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Weekend Box Score: Fifty Shades of Grey dominates long weekend

Moviegoers turned out in record numbers to be turned on by the S&M sex-filled Fifty Shades of Grey [50SHD], which set a new President's Day weekend record with $94.4 million over 4-days.  The romance also earned $36.7 million on Valentine’s Day to record the biggest single day ever in February.  Women made up 68% of the audience while 5% were over the age of 25.

Kingsman: The Secret Service [TSSRV] debuted in second place with an estimated $42.0 million.  The spy actioner also benefited from a surge on Valentine's Day Saturday for couples seeking gunplay rather than foreplay.

The Songebob Movie: Sponge Out of Water [SPBO2] sunk to third with $40.0 million to bring its total to $103.1 million.  The 3-day portion of the weekend fell 45% from its opening weekend. 

In fourth place, American Sniper shot up another $19.5 million to up its cumulative gross to $307.2 million.

Jupiter Ascending [JUPTR] finished fifth with $10.7 million over the 4-day weekend.  The sci-fi film fell 49% when comparing the 3-day portion against its opening weekend.

 

Rank TITLE F-S-S-M TOTAL
1 FIFTY SHADES OF GREY 94,394,940 94,394,940
2 KINGSMAN: THE SECRET SERVICE 42,000,000 42,000,000
3 THE SPONGEBOB MOVIE: SPONGE OUT OF WATER 40,000,000 103,132,561
4 AMERICAN SNIPER 19,460,000 307,158,293
5 JUPITER ASCENDING  10,680,000 33,801,146
6 PADDINGTON 5,375,000 63,568,308
7 SEVENTH SON 4,756,470 14,026,910
8 THE IMITATION GAME 4,095,000 80,227,423
9 PROJECT ALMANAC 3,700,000 60,043,017
10 THE WEDDING RINGER 3,260,000 20,089,576
11 BLACK OR WHITE 3,064,000 17,780,302
12 STILL ALICE 2,093,978 5,011,763

 



Tag(s): 50SHD, TSSRV, SPBO2, JUPTR

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By Antibody on Monday, February 16, 2015 @ 10:23 AM 5703 views

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