Moviegoers turned out in record numbers to be turned on by the S&M sex-filled Fifty Shades of Grey [50SHD], which set a new President's Day weekend record with $94.4 million over 4-days. The romance also earned $36.7 million on Valentine’s Day to record the biggest single day ever in February. Women made up 68% of the audience while 5% were over the age of 25.
Kingsman: The Secret Service [TSSRV] debuted in second place with an estimated $42.0 million. The spy actioner also benefited from a surge on Valentine's Day Saturday for couples seeking gunplay rather than foreplay.
The Songebob Movie: Sponge Out of Water [SPBO2] sunk to third with $40.0 million to bring its total to $103.1 million. The 3-day portion of the weekend fell 45% from its opening weekend.
In fourth place, American Sniper shot up another $19.5 million to up its cumulative gross to $307.2 million.
Jupiter Ascending [JUPTR] finished fifth with $10.7 million over the 4-day weekend. The sci-fi film fell 49% when comparing the 3-day portion against its opening weekend.
| Rank | TITLE | F-S-S-M | TOTAL |
| 1 | FIFTY SHADES OF GREY | 94,394,940 | 94,394,940 |
| 2 | KINGSMAN: THE SECRET SERVICE | 42,000,000 | 42,000,000 |
| 3 | THE SPONGEBOB MOVIE: SPONGE OUT OF WATER | 40,000,000 | 103,132,561 |
| 4 | AMERICAN SNIPER | 19,460,000 | 307,158,293 |
| 5 | JUPITER ASCENDING | 10,680,000 | 33,801,146 |
| 6 | PADDINGTON | 5,375,000 | 63,568,308 |
| 7 | SEVENTH SON | 4,756,470 | 14,026,910 |
| 8 | THE IMITATION GAME | 4,095,000 | 80,227,423 |
| 9 | PROJECT ALMANAC | 3,700,000 | 60,043,017 |
| 10 | THE WEDDING RINGER | 3,260,000 | 20,089,576 |
| 11 | BLACK OR WHITE | 3,064,000 | 17,780,302 |
| 12 | STILL ALICE | 2,093,978 | 5,011,763 |
Tag(s): 50SHD, TSSRV, SPBO2, JUPTR