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Whisper Numbers: Kick-Ass fights Death at a Funeral.

Produced outside the Hollywood studio system, the superhero satire Kick-Ass [KCKAS] relishes in breaking all the rules of conventional films.  Although grounded in the real world where superheroes don’t exist, the Matthew Vaughn [MVAUG] directed film nevertheless takes off into a fantasy realm where a 12-year-old girl is able kill dozens of people, all without remorse or even a conscious.  Lionsgate picked up the film after its rapturous reception at Comic-Con and has been supporting the film with copious marketing and pre-screenings.  The nihilistic glorification of violence is unlikely to appeal to female moviegoers, while its prime audience of teenage boys is unlikely to be admitted to the R-rated film. Nevertheless, the buzz is strong within the fanboy community which should allow Kick-Ass to whoop about $31 million from 3065 locations.

An all-star cast of African-American comedians star in Sony’s Death at a Funeral [DEFUN], a remake of a 2007 British film. Chris Rock [CROCK], Martin Lawrence [MLAWR] and Tracy Morgan [TMORG] all have cross-over appeal that could expand the film’s target audience.  The R-rated comedy has been tracking well on awareness and interest, which should translate into a healthy opening.  Programmed into 2459 theaters, Death at a Funeral could wake up with $25 million.

How to Train Your Dragon [HTRYD] has shown great legs in a marketplace currently lacking other family-friendly options.  The 3D animated fantasy should fire up another $17 million. 

Date Night [DATEN] underperformed in its first time out and even came in $2 million under initial estimates.  Perhaps moviegoers realized they can already watch Steve Carell [SCARE] and Tina Fey [TFEY] in better material on television.  The comedy should be able to land $13 million on its second weekend.

Although Clash of the Titans [CLASH] repeated as the weekend box office champ, the film dropped 57% from its debut.  A similar third weekend decline would bring in $12 million.

That’s the whisper from the trading floor.




Tag(s): KCKAS, MVAUG, DEFUN, CROCK, MLAWR, TMORG, HTRYD, DATEN, SCARE, TFEY, CLASH

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By Box Office Whisperer on Thursday, April 15, 2010 @ 03:34 PM 5116 views

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Naked Singularity (NSNGU) 150000 0.70 (-0.07)         Flash Gordon (FLSHG) 50000 14.14 (-1.72)         Naked Singularity (NSNGU) 150000 0.70 (-0.07)         On Broadway (ONBDW) 150000 2.00 (0.00)         Haunted Mansion (HMNSN) 150000 40.00 (0.00)         Together (TGTHR) 150000 3.54 (+0.87)         Together (TGTHR) 150000 3.54 (+0.87)         Together (TGTHR) 150000 3.54 (+0.87)         Past Lives (PSTLV) 150000 1.63 (+1.61)         Together (TGTHR) 3 3.54 (+0.87)         Past Lives (PSTLV) 150000 1.63 (+1.61)         The Opening Weekend Fund (OPENR) 10000 77.38 (0.00)         The British Fund (BRITS) 10000 51.31 (+0.07)         The Down Under Fund (AUSIE) 10000 59.94 (+0.02)         Susan Sarandon (SSARA) 25000 15.39 (-0.14)         The Suicide Squad (SUIC2) 25000 112.01 (-3.49)         The Literary Fund (BOOKS) 10000 33.02 (+0.01)         Swan Song (SWSNG) 149999 0.96 (-0.06)         Sony Studio Fund (SONYX) 10000 26.33 (+0.07)         Jake Johnson (JMJOH) 25000 75.87 (+0.55)         Swan Song (SWSNG) 150000 0.96 (-0.06)         On Broadway (ONBDW) 150000 2.00 (0.00)         Haunted Mansion (HMNSN) 149999 40.00 (0.00)         Lionsgate Studio Fund (LGFX) 10000 18.73 (0.00)         Cary Elwes (CELWE) 25000 6.89 (0.00)         Venom: Let There Be Carnage (VENM2) 50000 143.37 (+2.47)         Venom: Let There Be Carnage (VENM2) 50000 143.37 (+2.47)         Back in the Day Fund (PERID) 10000 45.60 (-0.02)         Venom: Let There Be Carnage (VENM2) 50000 143.37 (+2.47)         On Broadway (ONBDW) 150000 2.00 (0.00)         Venom: Let There Be Carnage (VENM2) 50000 143.37 (+2.47)         Haunted Mansion (HMNSN) 150000 40.00 (0.00)         Venom: Let There Be Carnage (VENM2) 50000 143.37 (+2.47)         Venom: Let There Be Carnage (VENM2) 50000 143.37 (+2.47)         Cocaine Bear (COCAB) 150000 24.86 (+1.28)         Respect H$10 Put (RESPC.PU) 25000 2.29 (+0.06)         Past Lives (PSTLV) 150000 1.63 (+1.61)         Together (TGTHR) 50000 3.54 (+0.87)         Together (TGTHR) 50000 3.54 (+0.87)         The Suicide Squad (SUIC2) 61730 112.01 (-3.49)         Together (TGTHR) 50000 3.54 (+0.87)         Together (TGTHR) 50000 3.54 (+0.87)         Together (TGTHR) 50000 3.54 (+0.87)         Together (TGTHR) 50000 3.54 (+0.87)         Candyman (CNDYM) 150000 50.51 (+1.25)         The Plane (TPLNE) 115862 22.73 (+1.25)         Past Lives (PSTLV) 50000 1.63 (+1.61)         Past Lives (PSTLV) 50000 1.63 (+1.61)         The Plane (TPLNE) 2 22.73 (+1.25)         The Plane (TPLNE) 2 22.73 (+1.25)