SPIN FACTOR®

The HSX Blog



Whisper Numbers: Will Crazy Rich Asians outswim The Meg?

After winning last week with an extinct animal, Warner Bros. brings back an endangered species, the romantic comedy. Based on the best-selling novel, Crazy Rich Asians [CRASN] features an all-Asian cast, which Hollywood hasn’t done for 25 years. Asian-Americans will be out in droves to support the release and its cultural significance. The PG-13 rated film has earned rave reviews, which will broaden its appeal to all women. To get the word of mouth going, Warner Bros. moved up the opening to Wednesday, earning $5 million. Crazy Rich Asians could bank $20 million over the weekend from 3384 theaters.

After taking a bigger than expected bite last weekend, The Meg [MEG] could shrink more than 55% from its debut to $20 million.

Mile 22 [MIL22] reunites director Peter Berg [PEBER] with Mark Wahlberg [MWAHL] for a fourth straight film, but a fictional story for the first time. The R-rated actioner appeals primarily to one demo, older men. STX’s track record shows openings in the mid-teen. Mile 22 looks to be in the same range at around $16 million from 3520 theaters.

Entering its fourth weekend, Mission: Impossible – Fallout [MISS6] targets $180 million with another $12 million.

BlacKkKlansman [BLKKM] should be able to ride excellent buzz and hold better than 65% in its second weekend at $7.5 million.

Sony dumps another movie in August with Alpha [SOLUT], which had been delayed for a year. Originally sold as a prehistorical action adventure, the PG-13 rated film is a now marketed as a family-friendly dog movie. Playing in 2719 theaters, Alpha may dig up $7 million.

As a teen-targeted horror film, Slender Man [SLNDR] will probably tumble 60% to $4.5 million.

That’s the whisper on the virtual trading floor.



Tag(s): CRASN, MEG, MIL22, PEBER, MWAHL, MISS6, BLKKM, SOLUT, SLNDR

View more Blog posts »



By Box Office Whisperer on Thursday, August 16, 2018 @ 04:36 PM 958 views

Recent Comments

    No recent comments.



Blade (BLAD1) 1000 106.61 (+0.56)          The Crow (TCROW) 150000 18.38 (+2.30)          Didi (DIDI) 150000 4.00 (0.00)          Babes (BABS) 150000 2.00 (0.00)          Boy Kills World (BOYKW) 2000 5.79 (+0.36)          Spider-Woman (SPDWM) 150000 46.73 (-1.74)          Spider-Woman (SPDWM) 150000 46.73 (-1.74)          Daddio (DADIO) 150000 1.90 (-0.10)          Honey Don't (HDONT) 25000 16.72 (+2.24)          Dakota Johnson (DJOHN) 25000 16.44 (-0.10)          Sasquatch Sunset (SQTCH) 150000 8.70 (+0.08)          Spy x Family Code: White (SPYFM) 10000 28.44 (-0.03)          Drive-Away Dolls - Opening Weeke (DRVAW.OW) 8000 3.61 (+0.04)          Spider-Woman (SPDWM) 145000 46.73 (-1.74)          Drive-Away Dolls - Opening Weeke (DRVAW.OW) 8 3.61 (+0.04)          KIlling Castro (KILLC) 50000 15.60 (0.00)          Daddio (DADIO) 150000 1.90 (-0.10)          Ballerina (BLRNA) 150000 67.73 (-3.37)          A Real Pain (ARLPN) 150000 5.72 (+0.03)          Drive-Away Dolls - Opening Weeke (DRVAW.OW) 8500 3.61 (+0.04)          Drive-Away Dolls - Opening Weeke (DRVAW.OW) 8500 3.61 (+0.04)          The Threesome (3SOME) 150000 5.44 (+1.01)          The Crow (TCROW) 10000 18.38 (+2.30)          Civil War (CVLWR) 149975 55.71 (+0.75)          The Crow (TCROW) 1 18.38 (+2.30)          Spider-Woman (SPDWM) 25000 46.73 (-1.74)          Project Artemis (PARTM) 149975 64.08 (-0.22)          Honey Don't (HDONT) 25000 16.72 (+2.24)          Shang-Chi 2 (SHCH2) 25000 95.72 (-0.44)          Ballerina (BLRNA) 150000 67.73 (-3.37)          Honey Don't (HDONT) 150000 16.72 (+2.24)          Untitled Paul Thomas Anderson ak (VINEL) 10000 24.24 (0.00)          Shang-Chi 2 (SHCH2) 85000 95.72 (-0.44)          Honey Don't (HDONT) 150000 16.72 (+2.24)          Salem's Lot (SALOT) 30000 15.39 (-0.42)          Ballerina (BLRNA) 73400 67.73 (-3.37)          Rental Family (RNTLF) 35000 12.50 (-0.01)          Kiss of the Spider Woman (KOTSW) 2500 23.82 (-3.02)          Rock'em Sock'em Robots (RMSMR) 75000 14.42 (-0.15)          Nuremberg (NUREM) 40000 17.60 (-0.05)          Boy Kills World (BOYKW) 150000 5.79 (+0.36)          Nobody 2 (NOBO2) 75000 14.48 (-0.11)          Don Cheadle (DCHEA) 25000 179.88 (-1.50)          Nobody 2 (NOBO2) 5000 14.48 (-0.11)          Don Cheadle (DCHEA) 25000 179.88 (-1.50)          Materialists (MTRLS) 35000 9.54 (-0.05)          Didi (DIDI) 150000 4.00 (0.00)          Babes (BABS) 150000 2.00 (0.00)          Kiss of the Spider Woman (KOTSW) 45000 23.82 (-3.02)          Kiss of the Spider Woman (KOTSW) 150000 23.82 (-3.02)