SPIN FACTOR®

The HSX Blog



Whisper Numbers: Scott Pilgrim vs. The Expendables vs. Eat Pray Love

Three new wide releases look to divide and conquer the box office this weekend.   Sylvester Stallone [SSTAL] has assembled a who’s who of male action stars for The Expendables [XPNDB].  In a summer filled with cartoon violence and CG thrills, The Expendables promises to deliver R-rated mayhem for moviegoers nostalgic of ‘80s action films. Liongate’s marketing has been prevalent in hyping the first on-screen meeting of Stallone, Bruce Willis [BWILL] and Arnold Schwarzenegger by showing nearly all of their one entire scene.   Expectations have been running high from the target audience of males over the age of 25.   Opening in 3270 theaters, The Expendables should have enough ammunition to blow away around $30 million.

While the men are reliving the ‘80s, women can reconnect with the box office queen of the ‘90s Julia Roberts [JROBE] in Eat Pray Love [ETPLV]. Based on a very popular memoir, the romantic drama about a woman’s spiritual quest through Italy, India and Bali should appeal to the book’s female fanbase while also attracting mature couples.  Eat Pray Love could gain about $23 million from 3082 locations.

Not to be left out, teens and hipsters look to drop serious coins for Scott Pilgrim vs. The World [SPILG] based on the popular series of graphic novels.  Michael Cera [MCERA] plays a young man who must battle through the seven ex-boyfriends of the woman he loves.  Directed by Edgar Wright [EWRIG], the PG-13 film plays like a videogame come to life replete with gaming effects that should connect with everyone who grew up playing Nintendo.  Powering up in 2818 theaters, Scott Pilgrim should score roughly $19 million.

The Other Guys [OTHRG] could suffer a bit competing with three fresh films in its second weekend.  A decline nearly 50% would bring in around $18 million.  Inception rounds out the top five with a still dreamy $12 million in its fifth trip back.

That’s the whisper from the trading floor.



Tag(s): SSTAL, XPNDB, BWILL, JROBE, ETPLV, SPILG, MCERA, EWRIG, OTHRG

View more Blog posts »



By Box Office Whisperer on Thursday, August 12, 2010 @ 04:48 PM 2737 views

Recent Comments

    No recent comments.


twitter

@HSXMOVIES on Twitter





Follow HSX on Twitter!


New trailer for #TheSuicideSquad https://t.co/gANT1w7Ot2       Rachel Zegler is set to star as Snow White in Disney's live-action remake       New trailer for #TheBossBaby: Family Business https://t.co/XffnvAh15P       New trailer for #Annette starring Adam Driver and Marion Cotillard https://t.co/n8SjPzkHEg       Weekend #BoxOffice Actuals: 1. #HitmansWifesBodyguard $11.4M https://t.co/ekhzfsMNy9       Nathan Lane, Patti LuPone, Amy Ryan and Kylie Rogers join Disappointment Blvd.       Cardi B confirmed to return in Fast & Furious 10        Redbox Entertainment has acquired The Last Son starring Sam Worthington https://t.co/KxQFFW1lI8       Karen Obilom joins House Party        First Official Look at #Shazam! Fury of the Gods https://t.co/SJwKfHy44e      
Sing 2 (SING2) 3 151.13 (+0.44)         The Suicide Squad (SUIC2) 150000 110.59 (+1.66)         Spider-Man: No Way Home (SPID8) 3 296.14 (-0.34)         Mark Strong (MSTRO) 25000 92.98 (+0.91)         The Stars at Noon (STARN) 150000 1.04 (+0.04)         The Stars at Noon (STARN) 150000 1.04 (+0.04)         Emma Thompson (ETHOM) 25000 54.42 (+1.21)         Past Lives (PSTLV) 150000 0.37 (+0.03)         Past Lives (PSTLV) 150000 0.37 (+0.03)         House of Gucci (GUCCI) 3 34.92 (+0.03)         Hunters In The Dark (HNTRD) 150000 0.92 (+0.03)         Emma Stone (ESTON) 25000 48.60 (-0.74)         Peter Capaldi (PCAPA) 25000 65.00 (0.00)         We Need To Do Something (WNTDS) 150000 2.00 (0.00)         Encanto (ENCNT) 3 69.75 (0.00)         Hunters In The Dark (HNTRD) 150000 0.92 (+0.03)         Ghostbusters: Afterlife (GHST4) 3 109.79 (+0.11)         A Quiet Place Part II $125M Bloc (AQPL2.BW) 25000 6.31 (+0.33)         Eternals (ETRNL) 3 187.43 (-0.12)         Peter Capaldi (PCAPA) 25000 65.00 (0.00)         Alien Nation (ALNAT) 150000 0.25 (+0.01)         Peter Capaldi (PCAPA) 25000 65.00 (0.00)         Alien Nation (ALNAT) 150000 0.25 (+0.01)         George Foreman biopic (GFORE) 150000 18.69 (+1.22)         Emma Stone (ESTON) 25000 48.60 (-0.74)         Djimon Hounsou (DHOUN) 25000 108.33 (-4.49)         We Need To Do Something (WNTDS) 150000 2.00 (0.00)         Emily Blunt (EBLUN) 25000 105.64 (+2.46)         The Addams Family 2 (ADAM2) 3 35.00 (+0.05)         The Last Duel (LDUEL) 3 62.54 (-0.08)         We Need To Do Something (WNTDS) 150000 2.00 (0.00)         Halloween Kills (HALW4) 3 86.30 (-0.16)         Djimon Hounsou (DHOUN) 25000 108.33 (-4.49)         Dune (DUNE) 3 97.42 (-2.31)         Djimon Hounsou (DHOUN) 25000 108.33 (-4.49)         Cillian Murphy (CMURP) 25000 64.72 (+3.94)         Djimon Hounsou (DHOUN) 25000 108.33 (-4.49)         Snow White and the Seven Dwarfs (SNWHT) 40000 119.02 (+5.71)         Snow White and the Seven Dwarfs (SNWHT) 150000 119.02 (+5.71)         Shang-Chi and the Legend of the (SHCHI) 3 166.59 (+0.42)         Snow White and the Seven Dwarfs (SNWHT) 150000 119.02 (+5.71)         Cillian Murphy (CMURP) 25000 64.72 (+3.94)         Joel Fry (JFRY) 25000 77.47 (+1.29)         F9: The Fast Saga (FAST9) 150000 174.32 (+1.59)         Wonka (WONKA) 4000 46.81 (+0.17)         Emma Thompson (ETHOM) 25000 54.42 (+1.21)         Joel Fry (JFRY) 25000 77.47 (+1.29)         CBS: United States of Al (USOFAL) 25000 5.20 (+0.13)         Free Guy (FREEG) 78711 128.46 (-1.53)         Emma Stone (ESTON) 25000 48.60 (-0.74)