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Whisper Numbers: Bruno flames on Optimus Prime

After a month on hiatus, the Box Office Whisperer is back with a preview of the upcoming weekend at the movies.   Let’s see what Hollywood has in store for moviegoers.


Sacha Baron Cohen [SBCOH] arrived in 2006 with Borat, a cult favorite which broke out into a pop culture blockbuster. The British comedian returns with Bruno [BRUNO], another caricature who utilizes the same outrageous antics of ambushing innocent bystanders for R-rated laughs.  While the Kazakh reporter endeared moviegoers with his naïve incompetence, the gay Austrian may turn off some audiences with his flamboyant sexuality.  However, there’s no doubt Bruno will be bigger than Borat.  Although Borat opened in just 837 theaters before expanding, Bruno will burst onto the scene in sequel fashion, tripling its locations to 2755.  With Cohen receiving endless press coverage from a world premiere tour, Bruno could push the boundaries to around $42 million.


Ice Age: Dawn of the Dinosaurs [ICEA3] couldn’t topple Transformers: Revenge of the Fallen [TFRM2] last weekend, debuting in second place.  However, the prehistoric mammals should beat the mighty morphing robots the second time around. The family crowd may have been outdoors over the 4th of July holiday which fell on a Saturday.   As the top choice for families, Ice Age should retain close to 60% of its audience and take in about $24 million.


Transformers: Revenge of the Fallen became the first film in 2009 to cross the $300 million milestone.  The toy-based action sequel is likely to drop more than 50% in its third outing to come in around $20 million.


The R-rated drama Public Enemies [PUBNM] has been better received by viewers than director Michael Mann’s [MMANN] last film, Miami Vice, which tumbled 60% in its second weekend.  With a roughly 45% decline, the Johnny Depp [JDEPP] gangster film would hit $14 million in its second run.


The PG-13 rated comedy I Love You, Beth Cooper [ILUBC] stars Hayden Panettiere [HPANE] as the object of affection for a nerdy high school valedictorian.  The setup has failed to generate any buzz, so subsequently Fox has been light on the marketing.  Perhaps enough teens will buy tickets in order to sneak into Bruno to bring the opening to more than $5 million from 1858 locations.


That’s the whisper from the trading floor.

 



Tag(s): SBCOH, BRUNO, ICEA3, TFRM2, PUBNM, MMANN, JDEPP, ILUBC, HPANE

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By Box Office Whisperer on Thursday, July 9, 2009 @ 03:55 PM 4202 views

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#BoxOffice Weekend Actuals: 1. #OldMovie $16.85M 2. #SnakeEyes $13.37M https://t.co/wipFT7dTOw       First Look at The Power of the Dog starring Benedict Cumberbatch https://t.co/nk8mj3iWOI       First trailer for Parallel Mothers from Pedro Almodovar https://t.co/xPjxiAHmXG       Trailer for The Loud House Movie, on Netflix August 20th https://t.co/ykOVfCVfPJ       Box Score: #OldMovie conquers #SnakeEyes at the weekend box office https://t.co/Zyv8BIQXLo       Bradley Whitford joins Rosaline       New trailer for White as Snow starring Isabelle Huppert https://t.co/tfsjlQGIXE       #OldMovie $1.5M in Thursday previews https://t.co/dOvR9tr7YA       #SnakeEyes: G.I. Joe Origins $1.4M in Thursday Previews https://t.co/vkc4ffPiG2       International teaser for Official Competition starring Penelope Cruz and Antonio Banderas https://t.co/HQBJvtKur2      
Untitled Wes Anderson Project (UWAND) 150000 19.15 (+0.19)         Armageddon Time (ARMGT) 150000 11.66 (+0.27)         Barbie (BARBI) 5243 24.02 (-0.03)         Bob's Burgers (BOBSB) 150000 6.95 (+0.26)         San Andreas 2 (SAND2) 50 9.44 (+0.20)         San Andreas 2 (SAND2) 150000 9.44 (+0.20)         What If? (WHTIF) 150000 6.69 (+0.84)         Paris, 13th District (P13D) 150000 1.82 (+0.36)         Ride the Eagle (RDEGL) 9999 0.61 (+0.01)         Tank Girl (TANKG) 9999 18.60 (+0.01)         Bad Boys 4 (BADB4) 999 66.59 (+0.12)         Hercules (HRCUL) 9999 72.61 (+0.18)         Amber Heard (AHEAR) 25000 98.79 (+1.00)         Untitled Wes Anderson Project (UWAND) 9999 19.15 (+0.19)         Argylle (ARGYL) 5000 45.49 (+0.67)         Amber Heard (AHEAR) 25000 98.79 (+1.00)         SNAFU aka Project X-traction (PRJXT) 9999 1.66 (+0.03)         Untitled Guy Ritchie Film aka Fi (5EYES) 150000 28.24 (0.00)         CURS>R (CURSR) 9999 0.52 (+0.01)         Family Guy Movie (FMGUY) 9999 0.59 (+0.02)         Hotel Transylvania: Transformani (HTRN4) 25000 69.12 (-0.10)         Broadcast Signal Intrusion (BSINT) 9999 0.28 (+0.01)         Bob's Burgers (BOBSB) 9999 6.95 (+0.26)         Booster Gold (BOSTG) 9999 0.20 (+0.01)         The Graveyard Book (GRVBK) 9999 0.27 (+0.03)         The Fountainhead (FNTHD) 9999 0.24 (+0.05)         Zendaya (ZENDA) 5000 171.32 (+0.06)         892 (892) 9999 4.95 (+0.01)         Mission: Impossible 8 (MISS8) 999 117.80 (-0.33)         Stillwater (STLWT) 2300 18.23 (+0.02)         Barbie (BARBI) 94756 24.02 (-0.03)         Untitled Murder Mystery Thriller (UMMT) 9999 14.87 (+0.01)         Am I Ok? (AMIOK) 9999 3.15 (-0.01)         Limbo - Alejandro Gonzalez Inarr (LMBO1) 9999 7.55 (-0.01)         Pokemon: Detective Pikachu 2 (PIKA2) 1 44.95 (-0.16)         The Bad Guys (TBADG) 1 50.62 (-0.04)         Ghostbusters: Afterlife (GHST4) 50000 115.17 (+0.03)         Aladdin 2 (ALAD2) 1 93.13 (-0.09)         Silver & Black aka Black Cat (SLBLC) 1 10.49 (-0.05)         Edge of Tomorrow 2 aka Live, Die (EDGT2) 1 17.16 (-0.03)         Pinocchio - Disney (PNOCC) 1 20.05 (-0.05)         Mega Man (MGAMN) 1 13.82 (-0.05)         The Tiger's Apprentice (TGRAP) 1 32.04 (0.00)         The Tiger's Apprentice (TGRAP) 1 32.04 (0.00)         Untitled David O. Russell aka Am (AMSTR) 50000 36.12 (-0.02)         Big Trouble in Little China (BTILC) 1 9.64 (0.00)         Avatar 2 (AVAT2) 1400 359.53 (-0.56)         King Richard (KRICH) 1 25.87 (-0.07)         Avatar 2 (AVAT2) 100 359.53 (-0.56)         Dark Army (DARKA) 1 25.10 (-0.07)