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Whisper Numbers: Planet of the Apes poised to rule



Advanced primates are set to take over the weekend box office from the sentient robots. Like the latest Transformers, Dawn of the Planet of the Apes [APES2] brings back the CG characters with Andy Serkis [ASERK] motion-capturing Caesar, while featuring an all-new human cast led by Jason Clarke [JCLAR]. Taking place 10 years after Rise of the Planet of the Apes, the PG-13 rated sequel shows humans and apes taking up arms against each other in a post-apocalyptic world. Fox has mounted a very effective marketing campaign in building up buzz.  Reviews from critics have been overwhelmingly positive, which should help entice adult moviegoers in a summer lacking quality blockbuster films. Fandango reported that advance ticket sales are ahead of the first film that debuted to $54.8 million in 2011, and on pace with World War Z, which opened to $66.4 million last year. Dawn also has the advantage of higher 3D ticket prices. Playing in 3967 theaters, Dawn of the Planet of the Apes could crack $68 million.

With direct competition in its third weekend, Transformers: Age of Extinction [TFRM4] looks to drop more than 50% again to about $18 million.

Despite a decent opening over the holiday weekend, Tammy [TAMMY] received poor marks from its audience. The comedy may tumble more than 50% to $10 million.

The other two films heading into their sophomore weekend, Deliver Us From Evil [BWRNT] and Earth to Echo [ECHO] are likely to duel at around $5 million.

After earning $2 million in 2 weeks of limited release, Begin Again [CSSYL] expands wide into 939 theaters. Keira Knightley [KKNIG] and Mark Ruffalo [MRUFF] star in the music-based romance, which has scored favorable reviews. Musicians Adam Levine and Ceelo Green [CLGRE] lend their starpower to the R-rated film from The Weinstein Co. Begin Again could sing to the tune of $3 million.

That’s the whisper from the virtual trading floor.



Tag(s): APES2, ASERK, JCLAR, TFRM4, TAMMY, BWRNT, ECHO, CSSYL, KKNIG, MRUFF, CLGRE

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By Box Office Whisperer on Thursday, July 10, 2014 @ 02:30 PM        1867 views


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