SPIN FACTOR® - The HSX Blog



Whisper Numbers: Will Smith is back in Focus



After a nearly two-year layoff from the big screen, Will Smith [WSMIT] returns with the R-rated drama Focus [FOCUZ]. His bankability was severely damaged when his last film After Earth bombed commercially and critically. It’s also been 7 years since Smith’s last non-sci-fi role in Seven Pounds, which opened to $14.9 million. Smith hopes to entice his fans back with a con-artist role that plays to his strength as a smooth-talking, slick operator. Warner Bros. has paired him with Margot Robbie [MROBB], still white hot off The Wolf of Wall Street. For a film targeting older adults however, reviews have been mixed thus far. Opening in 3323 theaters, Focus could nab $22 million.

Relativity targets horror fans once again with the PG-13 rated The Lazarus Effect [LAZAR] starring Olivia Wilde [OWILD] as a scientist brought back from the dead. There hasn’t been a horror film since Relativity’s The Woman in Black 2 opened to $15 million the first weekend of 2015. Playing 2666 in theaters, The Lazarus Effect could walk away with $12 million.

After its huge 73% drop-off last weekend, Fifty Shades of Grey [50SHD] should smooth out its decline a bit in its third weekend. A slide around 55% would bring in $10 million. Fellow third-timer Kingsman: The Secret Service should follow behind with about $9.5 million.

With its older target audience, McFarland, USA [MCFAR] should be able to hold 55% of its debut and collect another $6.5 million.

That’s the whisper from the virtual trading floor.



Tag(s): WSMIT, FOCUZ, MROBB, LAZAR, OWILD, 50SHD, MCFAR

View more Blog posts »



By Box Office Whisperer on Thursday, February 26, 2015 @ 03:16 PM        1270 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

The Miseducation of Cameron Post (TMOCP) 100000 0.96 (-0.03)         Toy Story 4 (TOYS4) 30400 268.99 (-0.60)         The Silence (TSLNC) 1 17.60 (-0.10)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         The African-American Fund (AFRAM) 1 64.43 (+0.03)         Solo: A Star Wars Story $195M Bl (SWAR2.BW) 20000 12.62 (+0.47)         The Sequel Fund (SQUEL) 1 19.87 (-0.12)         Skyscraper (SKYSC) 100 94.65 (+0.10)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Mamma Mia! Here We Go Again (MAMI2) 50 93.76 (-0.30)         Dolphins aka Blue (DOLPH) 100000 2.90 (+0.15)         The Many Saints of Newark (TMSON) 100000 33.19 (+0.64)         The Many Saints of Newark (TMSON) 100000 33.19 (+0.64)         Live, Die, Repeat and Repeat aka (EDGT2) 100000 24.19 (-0.27)         Incredibles 2 (NCRD2) 100000 442.91 (-6.35)         Brenton Thwaites (BTHWA) 20000 85.72 (-0.40)         Stuber (STUBR) 10000 32.29 (+8.59)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Stuber (STUBR) 100000 32.29 (+8.59)         Stuber (STUBR) 100000 32.29 (+8.59)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Jake Abel (JABEL) 20000 46.74 (-0.13)         Untitled James Gunn Horror Movie (UJGHM) 100000 18.42 (+1.40)         The Many Saints of Newark (TMSON) 100000 33.19 (+0.64)         Incredibles 2 (NCRD2) 4521 442.91 (-6.35)         The Many Saints of Newark (TMSON) 100000 33.19 (+0.64)         Dolphins aka Blue (DOLPH) 100000 2.90 (+0.15)         Border (BORDR) 100000 2.25 (+0.25)         Solo: A Star Wars Story $195M Bl (SWAR2.BW) 20000 12.62 (+0.47)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Stuber (STUBR) 100000 32.29 (+8.59)         Stuber (STUBR) 100000 32.29 (+8.59)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Border (BORDR) 100000 2.25 (+0.25)         Justice League 2 (JLEA2) 100000 33.73 (+0.23)         Untitled Suburban Fantasy World (SUBFW) 10000 75.00 (0.00)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Ford vs. Ferrari (FOVFE) 10000 35.41 (+3.38)         Ford vs. Ferrari (FOVFE) 20000 35.41 (+3.38)         Lily James (LJAME) 20000 46.85 (-0.80)         Stuber (STUBR) 100000 32.29 (+8.59)         Overcomer (OVRCM) 100000 19.35 (+1.04)         Untitled Suburban Fantasy World (SUBFW) 100000 75.00 (0.00)         Ant-Man and the Wasp H$70 Put (ANTM2.PU) 20000 1.47 (-0.11)         Ant-Man and the Wasp H$70 Call (ANTM2.CA) 20000 3.51 (+0.09)