SPIN FACTOR® - The HSX Blog



Whisper Numbers: Can anyone out earn The Help over Labor Day Weekend?



The summer movie season comes to an end as three new films open over the long Labor Day weekend. The sci-fi horror Apollo 18 [APO18] appears to have to best chance to break out. The Weinstein Co. film is the latest entry in the “lost footage” sub-genre of horror popularized by Paranormal Activity and purports to show what happened to the astronauts of a secret last mission to the moon. With a cast of unknowns, the film will have to draw on its premise alone. The PG-13 rating should bring out the teen target audience. Launching in 3328 theaters, Apollo 18 could land around $16 million over the four-day holiday weekend.

If Apollo 18 should falter, The Help [THELP] could hang on to the top spot for a third weekend. The drama recently crossed the $100 million mark and could add another $15 million over the long weekend.

Relativity unleashes its own PG-13 rated horror film with the self-explanatory titled Shark Night 3D [SHK3D]. Last year, Piranha 3D featuring R-rated gore and nudity took in $10.1 million. Shark Night 3D is opening against a glut of 3D horror competitors this year which have all under-performed. Released in 2806 theaters, Shark Night 3D may draw in $11 million through Monday.

Focus targets older adult moviegoers with the spy thriller The Debt [TDEBT] starring Sam Worthington [SWORT] and Helen Mirren [HMIRR]. The R-rated film has earned respectable reviews and opening on Wednesday, where it grossed $0.97 million, should spread the word of mouth. George Clooney’s The American also opened on the Wednesday before Labor Day last year grossing $1.7 million on its way to $16.7 million from Friday to Monday. With less starpower and only 1786 locations, The Debt could settle with $7 million over the four-day weekend.

After hurricane Irene took away some of its opening weekend business, the actioner Colombiana [CLMBA] looks to make up $7 million over the holiday weekend.

That’s the whisper from the trading floor.



Tag(s): APO18, THELP, SHK3D, TDEBT, SWORT, HMIRR, CLMBA

View more Blog posts »



By Box Office Whisperer on Thursday, September 1, 2011 @ 03:10 PM        2303 views


Recent Comments

    No recent comments.


@HSXMOVIES on Twitter





Follow HSX on Twitter!

Chicken Soup for the Soul (CSFTS) 100000 1.20 (-0.06)         Saoirse Ronan (SRONA) 9 18.06 (0.00)         Fast & Furious Presents: Hobbs & (FAFHS) 1 170.08 (+0.97)         Kamikaze aka Destroyer (KAMKZ) 50000 25.26 (-0.11)         Chicken Soup for the Soul (CSFTS) 100000 1.20 (-0.06)         Portal (PORTL) 100000 1.73 (+0.05)         Monster Problems (MNSTP) 25000 20.00 (0.00)         Monster Problems (MNSTP) 100000 20.00 (0.00)         The War with Grandpa (WARGP) 100000 1.59 (-0.03)         Monster Problems (MNSTP) 100000 20.00 (0.00)         Monster Problems (MNSTP) 100000 20.00 (0.00)         Dark Phoenix aka X-Men 7 (XMEN7) 100000 113.36 (+0.38)         Nancy Drew And The Hidden Stairc (DREW2) 100000 0.25 (+0.04)         Aniara (ANIAR) 100000 2.00 (0.00)         I am Mother (IAMOT) 100000 1.48 (-0.03)         Aniara (ANIAR) 100000 2.00 (0.00)         The Secret Life of Houdini (TSLOH) 100000 0.61 (-0.05)         Bad Blood (BDBLD) 100000 32.38 (+0.41)         The Little Mermaid - Disney (TLMER) 4674 185.52 (+0.26)         Nancy Drew And The Hidden Stairc (DREW2) 100000 0.25 (+0.04)         Slaughterhouse Rulez (SHRUL) 100000 1.99 (-0.83)         Masters of the Universe (HEMAN) 100000 37.43 (+4.20)         Luc Besson (LBESS) 20000 42.36 (+0.93)         Frank Grillo (FGRIL) 20000 116.95 (+0.57)         The Secret Life of Houdini (TSLOH) 100000 0.61 (-0.05)         Anna (ANNA1) 100000 24.86 (+0.83)         Teen Spirit (TSPRT) 100000 7.16 (-1.15)         Dark Phoenix aka X-Men 7 (XMEN7) 100000 113.36 (+0.38)         Penguins (PENGN) 100000 13.20 (-0.95)         Penguins (PENGN) 100000 13.20 (-0.95)         Adam Driver (ADRIV) 20000 64.52 (-0.26)         Playmobil: The Movie (PMOBL) 100000 20.70 (+0.62)         A Hidden Life aka Radegund (RADEG) 100000 2.08 (+0.58)         Adam Driver (ADRIV) 20000 64.52 (-0.26)         Playmobil: The Movie (PMOBL) 100000 20.70 (+0.62)         Shadow of the Colossus (SHCOL) 100000 3.05 (+1.01)         Playmobil: The Movie (PMOBL) 100000 20.70 (+0.62)         Shang-Chi (SHCHI) 50 83.64 (+0.70)         Idris Elba (IELBA) 20000 135.06 (+0.85)         Inversion (NVRSN) 100000 13.41 (-0.42)         Penguins (PENGN) 100000 13.20 (-0.95)         Shadow of the Colossus (SHCOL) 100000 3.05 (+1.01)         Shadow of the Colossus (SHCOL) 100000 3.05 (+1.01)         Big Trouble in Little China (BTILC) 100000 30.51 (+0.13)         Linda Cardellini (LCARD) 20000 50.59 (+0.14)         The Curse of La Llorona (CHLDN) 100000 43.47 (-1.13)         Flash Gordon (FLSHG) 100000 14.44 (-0.05)         Penguins (PENGN) 100000 13.20 (-0.95)         The Curse of La Llorona (CHLDN) 100000 43.47 (-1.13)         The Curse of La Llorona - Openin (CHLDN.OW) 100000 18.99 (-0.47)