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Whisper Numbers: Can anyone out earn The Help over Labor Day Weekend?



The summer movie season comes to an end as three new films open over the long Labor Day weekend. The sci-fi horror Apollo 18 [APO18] appears to have to best chance to break out. The Weinstein Co. film is the latest entry in the “lost footage” sub-genre of horror popularized by Paranormal Activity and purports to show what happened to the astronauts of a secret last mission to the moon. With a cast of unknowns, the film will have to draw on its premise alone. The PG-13 rating should bring out the teen target audience. Launching in 3328 theaters, Apollo 18 could land around $16 million over the four-day holiday weekend.

If Apollo 18 should falter, The Help [THELP] could hang on to the top spot for a third weekend. The drama recently crossed the $100 million mark and could add another $15 million over the long weekend.

Relativity unleashes its own PG-13 rated horror film with the self-explanatory titled Shark Night 3D [SHK3D]. Last year, Piranha 3D featuring R-rated gore and nudity took in $10.1 million. Shark Night 3D is opening against a glut of 3D horror competitors this year which have all under-performed. Released in 2806 theaters, Shark Night 3D may draw in $11 million through Monday.

Focus targets older adult moviegoers with the spy thriller The Debt [TDEBT] starring Sam Worthington [SWORT] and Helen Mirren [HMIRR]. The R-rated film has earned respectable reviews and opening on Wednesday, where it grossed $0.97 million, should spread the word of mouth. George Clooney’s The American also opened on the Wednesday before Labor Day last year grossing $1.7 million on its way to $16.7 million from Friday to Monday. With less starpower and only 1786 locations, The Debt could settle with $7 million over the four-day weekend.

After hurricane Irene took away some of its opening weekend business, the actioner Colombiana [CLMBA] looks to make up $7 million over the holiday weekend.

That’s the whisper from the trading floor.



Tag(s): APO18, THELP, SHK3D, TDEBT, SWORT, HMIRR, CLMBA

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By Box Office Whisperer on Thursday, September 1, 2011 @ 03:10 PM        2274 views


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A Private War (APWAR) 100000 4.75 (+0.12)         Widows (WIDOW) 100000 41.31 (-1.84)         Fantastic Beasts: The Crimes of (FBST2) 100000 179.98 (-3.50)         Mary Poppins Returns (MPOPN) 90110 180.78 (+0.25)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         Midsommar aka Untitled Ari Aster (MIDSM) 99999 25.14 (+1.51)         Dumbo (DUMBO) 85258 194.71 (-1.04)         Indiana Jones 5 (INDI5) 12500 67.49 (+1.10)         Trial of the Chicago 7 (TCHI7) 6 20.00 (0.00)         A Private War (APWAR) 100000 4.75 (+0.12)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         A Private War (APWAR) 100000 4.75 (+0.12)         Wonder Woman 1984 (WOND2) 10000 286.41 (-1.42)         Mary Poppins Returns (MPOPN) 7845 180.78 (+0.25)         Rugrats (RUGRT) 1 41.35 (-0.14)         Don't Breathe 2 (DNBR2) 100000 45.42 (+5.42)         Don't Breathe 2 (DNBR2) 10000 45.42 (+5.42)         Pokemon Detective Pikachu (PIKAC) 100000 162.26 (+1.09)         Fantastic Beasts: The Crimes of (FBST2) 33333 179.98 (-3.50)         The Possession of Hannah Grace (CADVR) 100000 14.72 (-0.22)         The Possession of Hannah Grace (CADVR) 100000 14.72 (-0.22)         Don't Breathe 2 (DNBR2) 100000 45.42 (+5.42)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         Dr. Seuss' The Cat in the Hat (TCATH) 78987 75.75 (+1.70)         Aquaman (AQUMN) 62911 177.68 (+0.46)         Don't Breathe 2 (DNBR2) 100000 45.42 (+5.42)         Fantastic Beasts: The Crimes of (FBST2) 63314 179.98 (-3.50)         Halloween $160M Blockbuster Warr (HALW3.BW) 666 9.55 (-0.16)         The Girl in the Spider's Web (TGRL2) 50000 17.92 (-0.19)         Fantastic Beasts: The Crimes of (FBST2) 100000 179.98 (-3.50)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         The Banker (BANKR) 100000 16.45 (-0.15)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         The Comic Fund (COMIC) 650 62.71 (+0.05)         Indivisible (NDVSB) 100000 3.45 (-0.04)         Indivisible (NDVSB) 100000 3.45 (-0.04)         Trial of the Chicago 7 (TCHI7) 75000 20.00 (0.00)         Don't Breathe 2 (DNBR2) 100000 45.42 (+5.42)         Holmes & Watson (HLMWT) 350 77.97 (+0.20)         Midsommar aka Untitled Ari Aster (MIDSM) 100000 25.14 (+1.51)         Black Widow (BWDOW) 10000 107.34 (+0.27)         Green Book (GRNBK) 350 31.31 (-0.30)         Don't Breathe 2 (DNBR2) 100000 45.42 (+5.42)         Don't Breathe 2 (DNBR2) 100000 45.42 (+5.42)         John Goodman (JGOOD) 1000 85.41 (+0.61)         Casey Affleck (CAFFL) 900 21.30 (-0.24)         Trial of the Chicago 7 (TCHI7) 100000 20.00 (0.00)         Fighting With My Family (FTWMF) 100000 18.93 (+0.58)         Casey Affleck (CAFFL) 19995 21.30 (-0.24)